Apple and Pepsi Giving Away 100 Million Songs

MacRumors · Oct 16, 2003, 03:15 PM

Steve Jobs said during his speech today, that Apple's goal was to reach 100 Million downloads in the iTunes Music Store by April of 2004.

Beyond the AOL partnership and iTunes for Windows, Steve revealed another partnership that will easily help Apple reach that goal.

Apple and Pepsi are giving away 100 Million Free Songs starting on February 1, 2004. 100 million winning codes will be written on caps of 20ounce and 1 Liter bottles of Pepsi, Diet Pepsi, and Sierra Mist.

The Pepsi iTunes promo will kick off with a Superbowl Advertisement, finally bringing Apple's name back to that advertising event.

alset · Oct 16, 2003, 03:20 PM

Something tells me I'll be buying a lot of Pepsi, even though I prefer Coke.

Dan

bertagert · Oct 16, 2003, 03:20 PM

Give me 10 songs and I'll be happy

Freg3000 · Oct 16, 2003, 03:20 PM

Too bad this couldn't happen immediately. i wonder why. February is a long time away.

But this is only a minor disappointment on this great day!

TimDaddy · Oct 16, 2003, 03:21 PM

Great! I am a fan of Pepsi products, I just wish they'd included Mountain Dew. I drink far more Mountain Dew than Pepsi. I'm getting tired of winning a free 20 oz Dew all the time.

To tell you the truth, I miss the days when you could drink a pop without having to remember to look under the lid, but hell, this is big time exposure for iTMS. Go Apple@

Rocketman · Oct 16, 2003, 03:22 PM

Let's talk REVENUE

Apple did about $380m on laptops domestically and about $440m (top of head not exact) on powermacs.

Apple just announced iTunes for windows (the other 90-95% of the market that already made Apple the #1 music distributor worldwide.

Apple just announced a partnership with Pepsi on promotion and Pepsi runs ALOT of ads on Radio, TV, display print, reytail POP, on product packaging and others like appearances. Apple just cinched huge promotional, mindshare and product awareness to the offline masses.

Apple just annnounced access to AOL's entire customer base INCLUDING their payment methods.

If this does not drive Apple stock up, nothing will!

Rocketman

ImAlwaysRight · Oct 16, 2003, 03:24 PM

Quote:

Originally posted by alset
Something tells me I'll be buying a lot of Pepsi, even though I prefer Coke.

I prefer Coke also. I sure hope this promotion includes Mountain Dew.

Mr. Anderson · Oct 16, 2003, 03:24 PM

Damn, 100 Million songs.....I wonder how much that's actually going to cost pepsi and Apple.....

But I don't think there will be a problem getting people to drink pepsi....

I might have to start looking for the ones my friends don't use (I don't drink soda in general).

D

Timothy · Oct 16, 2003, 03:26 PM

Steve Jobs has worked this music plan perfectly. This is all coming together for Apple, and this promotion is going to be killer.

Kudos to Apple...

kuyu · Oct 16, 2003, 03:32 PM

can we say TRUMP CARD. This is apples big play. They are the only pc manufacturer besideds dell that can turn a profit. I can definately see Jobs "media company" plan working out great. It's just too bad that us mac heads will still have to listen to peecee zealots drone on about the "inferiority" of apple's. To those zealots I say "keep your lemon, I'll take the apple."

Molson · Oct 16, 2003, 03:33 PM

I was wondering why the Pepsi promo doesn't start until February and I think the SuperBowl ad is just a smoke screen.

I think that the reason for the delay is the lack of international rights for the iTunes music store. I wonder whether this promo will be worldwide, or at least in Canada and Europe as well.

So with a bit of hand waving, I'm anticipating the international iTunes Music Store will definitely be done by February 1st, which agrees with Steve Jobs comments the other week. So Pepsi drinkers outside the states will be able to benefit as well!

DeusOmnis · Oct 16, 2003, 03:34 PM

Steve Jobs, I love you.

Apple wants a monopoly on online music.... holy crap.

MOM · Oct 16, 2003, 03:38 PM

So I guess selling 100 million songs in the first year isn't going to be that tough if they are giving 100 million songs away. Obvoiusly, they won't all be redeemed, but I think many will.

Doe the SuperBowl ad thing have anything to do with LoopRumors superbowl ad rumor?

chewbaccapits · Oct 16, 2003, 03:41 PM

Damn..I'm going to ruin my teeth with all that pepsi.....Might as well use the buck for the store..

eyelikeart · Oct 16, 2003, 03:41 PM

"100 Million Dollars"...er...Songs...

That's a lot of free downloads. Apple is making some HUGE strides lately, partnering up with AOL alone is gonna hopefully do some serious things for them.

applemacdude · Oct 16, 2003, 03:42 PM

I'm really looking forward to seeing that superbowl commercial

ColoJohnBoy · Oct 16, 2003, 03:42 PM

Thank god for Costco, you know? I'll just go in and buy a few palettes of Pepsi

Well, Diet. That way I don't keel over from a stroke. Wait....

Hawthorne · Oct 16, 2003, 03:44 PM

Simply brilliant. I'm not a Pepsi drinker, but they've been targeting the youth demo for years. This is a match made in marketing heaven.

MrMacMan · Oct 16, 2003, 03:45 PM

Awww...

Pepsi...

Why no Coke?

Aw well, we all know this is gonna be rigged.

They 'Give away 100 Million' and there are only really 10 Million Bottles with them being winning... and fewer acually are gonna download the songs... ect.

Java · Oct 16, 2003, 03:49 PM

I don't mind either. However, this will push me to drink Pepsi rather than Coke come Feb.

Smart marketing ploy on Apple's part. Like we are ever going to see another music company team up with a corporate giant (I could just see it, Napster and Meow Mix).

Dahl · Oct 16, 2003, 03:54 PM

Quote:

Originally posted by alset
Something tells me I'll be buying a lot of Pepsi, even though I prefer Coke.

Dan

I prefer Coke too, but I'll buy Pepsi while it goes on.
It's very few campaigns, that can change the way I buy products, but this will do it. Just like I buy a ton of Kelloggs to get the American Airlines miles from the boxes.

Quote:

Originally posted by applemacdude
I'm really looking forward to seeing that superbowl commercial

I was thinking that too.
In another thread about iPods I was saying that Apple should have some commericals that are a bit more fun, hipper or that just have a storyline.
Maybe we'll see some great commercials from them, I hope so.
The superbowl commercials always have to outdo each other and we all know how Apple likes bragging rights, so they probably have something awesome up their sleeve.

GeeYouEye · Oct 16, 2003, 03:56 PM

Hehe... last time Apple and Pepsi had anything to do with each other, the former was trying to steal the latter's CEO.

I wonder what the superbowl ad will be...

Toppa G's · Oct 16, 2003, 03:57 PM

It could be that Pepsi previously was in contracts (promotions for different sports things, etc.) for the near future. I noticed the Dew products are carrying a new promo now. So could be they had another promotion barring the iTMS one from starting immediately.

acj · Oct 16, 2003, 04:03 PM

I think this sucks. Now Apple is in on ruining our youth's teeth. Buy stock in dentistry.

I wonder how many of the 100 mil will be redeemed?

Toppa G's · Oct 16, 2003, 04:06 PM

The Pepsi bottle has an apple on it! It MUST be good for you..

Oct 16, 2003, 03:20 PM	#2
alset macrumors 65816 Join Date: Nov 2002 Location: East Bay, CA	Something tells me I'll be buying a lot of Pepsi, even though I prefer Coke. Dan __________________ alsetmusic.com standing on the shoulders of giants....

Oct 16, 2003, 03:20 PM	#4
Freg3000 macrumors 68000 Join Date: Sep 2002 Location: New York	Too bad this couldn't happen immediately. i wonder why. February is a long time away. But this is only a minor disappointment on this great day! __________________ FregTK This Is Momentum.

Oct 16, 2003, 03:21 PM	#5
TimDaddy macrumors 6502 Join Date: Mar 2002 Location: Versailles, KY	Great! I am a fan of Pepsi products, I just wish they'd included Mountain Dew. I drink far more Mountain Dew than Pepsi. I'm getting tired of winning a free 20 oz Dew all the time. To tell you the truth, I miss the days when you could drink a pop without having to remember to look under the lid, but hell, this is big time exposure for iTMS. Go Apple@ __________________ http://www.ronpaul2008.com/

Oct 16, 2003, 03:22 PM	#6
Rocketman macrumors 68020 Join Date: Dec 2001 Location: Claremont, CA	Let's talk REVENUE Let's talk REVENUE Apple did about $380m on laptops domestically and about $440m (top of head not exact) on powermacs. Apple just announced iTunes for windows (the other 90-95% of the market that already made Apple the #1 music distributor worldwide. Apple just announced a partnership with Pepsi on promotion and Pepsi runs ALOT of ads on Radio, TV, display print, reytail POP, on product packaging and others like appearances. Apple just cinched huge promotional, mindshare and product awareness to the offline masses. Apple just annnounced access to AOL's entire customer base INCLUDING their payment methods. If this does not drive Apple stock up, nothing will! Rocketman

Oct 16, 2003, 03:24 PM	#8
Mr. Anderson Demi-God (Moderator) Join Date: Nov 2001 Location: Back in VA	Damn, 100 Million songs.....I wonder how much that's actually going to cost pepsi and Apple..... But I don't think there will be a problem getting people to drink pepsi.... I might have to start looking for the ones my friends don't use (I don't drink soda in general). D __________________ "Klaatu varada nikto!"

Oct 16, 2003, 03:15 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple and Pepsi Giving Away 100 Million Songs Steve Jobs said during his speech today, that Apple's goal was to reach 100 Million downloads in the iTunes Music Store by April of 2004. Beyond the AOL partnership and iTunes for Windows, Steve revealed another partnership that will easily help Apple reach that goal. Apple and Pepsi are giving away 100 Million Free Songs starting on February 1, 2004. 100 million winning codes will be written on caps of 20ounce and 1 Liter bottles of Pepsi, Diet Pepsi, and Sierra Mist. The Pepsi iTunes promo will kick off with a Superbowl Advertisement, finally bringing Apple's name back to that advertising event.

Oct 16, 2003, 03:20 PM	#3
bertagert macrumors 6502 Join Date: Jan 2003	Give me 10 songs and I'll be happy

Oct 16, 2003, 03:26 PM	#9
Timothy macrumors 6502 Join Date: Jan 2002	It's all coming together... Steve Jobs has worked this music plan perfectly. This is all coming together for Apple, and this promotion is going to be killer. Kudos to Apple... __________________ Combatant of the Anti-Apple-PDA Nihilists...

Oct 16, 2003, 03:32 PM	#10
kuyu macrumors 6502a Join Date: Sep 2003 Location: Louisville	can we say TRUMP CARD. This is apples big play. They are the only pc manufacturer besideds dell that can turn a profit. I can definately see Jobs "media company" plan working out great. It's just too bad that us mac heads will still have to listen to peecee zealots drone on about the "inferiority" of apple's. To those zealots I say "keep your lemon, I'll take the apple." __________________ If it plugs in I have one. If it goes fast I want one.

Oct 16, 2003, 03:33 PM	#11
Molson macrumors member Join Date: Sep 2002 Location: England	Why February? I was wondering why the Pepsi promo doesn't start until February and I think the SuperBowl ad is just a smoke screen. I think that the reason for the delay is the lack of international rights for the iTunes music store. I wonder whether this promo will be worldwide, or at least in Canada and Europe as well. So with a bit of hand waving, I'm anticipating the international iTunes Music Store will definitely be done by February 1st, which agrees with Steve Jobs comments the other week. So Pepsi drinkers outside the states will be able to benefit as well!

Oct 16, 2003, 03:34 PM	#12
DeusOmnis macrumors 6502 Join Date: Jul 2002 Location: Ann Arbor, MI	Steve Jobs, I love you. Apple wants a monopoly on online music.... holy crap. __________________ Dual 1 GHz MDD G4 ][ 1.5 GB DDR RAM ][ 80 GB HD ][ Sony 19" Trinitron G410R ][ GeForce 4 Ti 4600 ][ M-Audio Revolution 7.1 Sound Card ][ Klipsch 5.1 Ultra

Oct 16, 2003, 03:38 PM	#13
MOM macrumors member Join Date: May 2002 Location: San Francisco	So I guess selling 100 million songs in the first year isn't going to be that tough if they are giving 100 million songs away. Obvoiusly, they won't all be redeemed, but I think many will. Doe the SuperBowl ad thing have anything to do with LoopRumors superbowl ad rumor?

Oct 16, 2003, 03:41 PM	#14
chewbaccapits macrumors 6502a Join Date: Jul 2001 Location: Torrance, Californizzel	Damn..I'm going to ruin my teeth with all that pepsi.....Might as well use the buck for the store.. __________________ RAHHHHHHHH

Oct 16, 2003, 03:41 PM	#15
eyelikeart Demi-God (Moderator emeritus) Join Date: Jan 2001 Location: Metairie, LA	"100 Million Dollars"...er...Songs... That's a lot of free downloads. Apple is making some HUGE strides lately, partnering up with AOL alone is gonna hopefully do some serious things for them.

Oct 16, 2003, 03:42 PM	#16
applemacdude Banned Join Date: Mar 2001 Location: Over The Rainbow	I'm really looking forward to seeing that superbowl commercial

Oct 16, 2003, 03:42 PM	#17
ColoJohnBoy macrumors 65816 Join Date: Mar 2003 Location: Denver, Colorado	Thank god for Costco, you know? I'll just go in and buy a few palettes of Pepsi Well, Diet. That way I don't keel over from a stroke. Wait.... __________________ "I'm very inappropriate." Whack the Bastard

Oct 16, 2003, 03:44 PM	#18
Hawthorne macrumors regular Join Date: Jul 2002 Location: In front of my Mac	Brilliant. Simply brilliant. I'm not a Pepsi drinker, but they've been targeting the youth demo for years. This is a match made in marketing heaven. __________________ Good posters copy their .sig. Great ones steal them.

Oct 16, 2003, 03:45 PM	#19
MrMacMan macrumors 601 Join Date: Jul 2001 Location: 1 Block away from NYC.	Awww... Pepsi... Why no Coke? Aw well, we all know this is gonna be rigged. They 'Give away 100 Million' and there are only really 10 Million Bottles with them being winning... and fewer acually are gonna download the songs... ect. __________________ There is a little Steve in all of us! -->Folding is Fighting Against Disease and help MacRumors. Join Today!<-- Props to --> Shadowfax For Making My Avatar! IM Me On AIM Already!

Oct 16, 2003, 03:49 PM	#20
Java macrumors regular Join Date: Jan 2003 Location: Marin County (where else?)	start buying Pepsi I don't mind either. However, this will push me to drink Pepsi rather than Coke come Feb. Smart marketing ploy on Apple's part. Like we are ever going to see another music company team up with a corporate giant (I could just see it, Napster and Meow Mix). __________________ "even the President of the United States sometimes must have to stand naked." -B. Dylan "Propaganda all is phony." -B. Dylan

Oct 16, 2003, 03:56 PM	#22
GeeYouEye macrumors 68000 Join Date: Dec 2001 Location: State of Denile	Hehe... last time Apple and Pepsi had anything to do with each other, the former was trying to steal the latter's CEO. I wonder what the superbowl ad will be... __________________ I bring order to chaos. You are in chaos Windows, you are the contradiction, a bug wishing to be an OS. Visit Softyards Software NEW DEFINITION OF GEEK Like politics, free speech, computers, entertainment, and more? Join us at Wordforge.net

Oct 16, 2003, 03:57 PM	#23
Toppa G's macrumors 6502 Join Date: Jun 2003 Location: The exurbs, MN	Contracts delaying Pepsi? It could be that Pepsi previously was in contracts (promotions for different sports things, etc.) for the near future. I noticed the Dew products are carrying a new promo now. So could be they had another promotion barring the iTMS one from starting immediately. __________________ Aw, cheese.

Oct 16, 2003, 04:03 PM	#24
acj macrumors 6502 Join Date: Feb 2003	Ugh I think this sucks. Now Apple is in on ruining our youth's teeth. Buy stock in dentistry. I wonder how many of the 100 mil will be redeemed?

Oct 16, 2003, 04:06 PM	#25
Toppa G's macrumors 6502 Join Date: Jun 2003 Location: The exurbs, MN	But there's a picture on the bottle! The Pepsi bottle has an apple on it! It MUST be good for you.. __________________ Aw, cheese.

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