Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > Archive > Archives of Old Posts > MacBytes.com News Discussion

 
 
Thread Tools Search this Thread Display Modes
Old Feb 13, 2008, 07:34 PM   #1
MacBytes
macrumors bot
 
Join Date: Jul 2003
iPhone tops in satisfaction




Category: Apple Hardware
Link: iPhone tops in satisfaction
Description:: Head and shoulders above the rest of the field

Posted on MacBytes.com
Approved by Mudbug
MacBytes is offline   0
Old Feb 20, 2008, 09:01 AM   #2
t0mat0
macrumors 601
 
t0mat0's Avatar
 
Join Date: Aug 2006
Location: Home
Like the EETimes article says:

Anup Murarka, director of technical marketing for Adobe, cited a study showing that 77 % of iPhone purchasers described themselves as "very satisfied" with their user experience.

iPhone respondents credited their happy experience not to AT&T, but to Apple, the device maker.

The panel, agreed that iPhone represents a model for mobile operators to follow, but they reached little agreement on how to follow.

One direction, advocated manipulating users by identifying their "need states" — including such compulsions as "killing time," and "making the most of it" — and fulfilling them subliminally.

Adobe's Murarka proposed a more technological approach to improving the user experience, satisfying the mobile phone subscriber through better interface design.

The obvious answer that no one wants to articulate but statistically is being shoved in everyone's face is: customers want less carrier intervention, fewer "services" from carriers and easier access to Internet content.

In fact, from a consumer standpoint, the carrier should be all but invisible.

Carriers want to try and move up the value chain with additional service offerings. However, most of these offerings tend to infururiate the customers rather than create value. Think AOL.
Another problem is cost plans that people can't understand, veruss a simple plan, bill and no hidedn charges.

Somehow, Apple convinced its telecom partners to get out of the way. It took over the experience and simplified it down to the basics. By removing the telecom from the equation, Apple increased the level of its customer satifaction.

"The message that the telecommunications companies must take away from the success of the iPhone is that they should stay out of the user experience as much as possible. At the end of the day, the core competency of the wireless carriers is to deliver data (and voice) communications, efficiently, reliably and hopefully simply. Everything else is just interference. "


One last thing? What's the error on the page 2 %ages? a 3 percent drop might not be too bad, especially if you haven't compared year on year, or thought about consumers cutting spending the month after Chrsitmas.
t0mat0 is offline   0
Old Feb 20, 2008, 12:18 PM   #3
MacFlavor
macrumors newbie
 
Join Date: Aug 2007
Location: Chicago
I'm on the list. High satisfaction here.

And I now have a reason to keep my address book and ical up to date.
MacFlavor is offline   0

 
MacRumors Forums > Archive > Archives of Old Posts > MacBytes.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
thread Thread Starter Forum Replies Last Post
iPhone 4S in iPhone 4 case? vampireszombies iPhone 9 Jan 19, 2012 10:02 PM
A Possible Fix For DFU Loops in iPhone 4 and iPod Touch mooodey iPhone Tips, Help and Troubleshooting 0 Aug 9, 2011 05:56 PM
iPhone 3G in water charging, but always red chand017 iPhone Launch Meetups 1 Dec 14, 2010 09:55 PM
iPhone leads in Satisfaction Ratings. Goona iPhone 0 Apr 8, 2009 05:08 PM


All times are GMT -5. The time now is 05:10 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC