Where is the Content?

Of course patience is applicable here... But where is the experience of walking into a giant virtual Blockbuster. I do like my new AppleTV but the lack of contact is BS. As soon as I saw the announcement of rentals the thought of not going to the store for my wife at 8 pm cuz TV sux was enough for me to shell out dollars for it. My experience so far is fantastic... HD movies are clear and cool. Problem is this... when are we going to see 7000+ movies and more like NetFlix has?

I am surprised with Apple's track record and all those studio announcements that they weren't better stocked up. There should be a larger selection for sure and they should at least be adding things every day.

Anyone have a guess as to why they started out with a big fat Westerns section? Think Jobs is an old cowboy fan?

Content, content, content...

Thanks for the responses everyone... my friend always says "it's easy to be negative" but at this point I can't help but feel like I pulled trigger too early. The studios should be stoked with people that are willing to give them money from any channel. Truth be told, I wouldn't have rented the movies that I did from Blockbuster. I hardly go there cuz it's a pain.

We have already rented 5 films in 7 days... I think that's like $20 plus bucks with a mix of HD, old and new rents. Like one of you posted, I've seen most of what's on the site already... Guess from here on out it's all about the wait and see game...

The aTV is overall cool. I like the interface and rented TV shows on it as well. I am big enough to admit that in the past I would download things from PirateBay that perhaps an ethically pure person wouldn't do... with aTV I am perfectly willing to pay for the convenience and ease of use. In fact I prefer it to the hassle of Torrents. But if the studios and apple want my and thousands of others money, they need to rollout fast and furious.