Apple's PC Marketshare up to 14 Percent for February 2008

MacRumors · 07:59 PM

According to preliminary data from NPD, Apple reportedly achieved 14 percent of the U.S. retail PC market share in February 2008, up from 9% just a year ago. This represents 60 percent unit growth and 67 percent revenue growth year-over-year.

Mac Notebook sales were up 64% year-over-year and Mac Desktops up 55% year-over-year, with strong sales of the MacBook Air this February.

Unfortunately, historic NPD data is not publicly available. Previous reports of Apple marketshare have been gathered with very different methods so are not directly comparable. The trend, however, is consistent with reports of Apple's growing popularity.

In 2001, Apple launched their retail store initiative with the slogan "5% down, 95% to go", referring to market share.

Article Link

Shadow · Mar 17, 2008, 07:30 PM

Excellent news! We finally broke double figures

Clarus9 · Mar 17, 2008, 07:31 PM

Sounds good! Let's hope the trend continues

GimmeSlack12 · Mar 17, 2008, 07:32 PM

So not to be confused this does mean 14% TOTAL Market right?
There are so many percentage figures out there that usually only talk about growth over previous years.

Wow if this is total market share. The wave of momentum is HUGE right now for Apple.

DTphonehome · 01:13 AM

Whoa.

Quote:

Originally Posted by GimmeSlack12

So not to be confused this does mean 14% TOTAL Market right?
There are so many percentage figures out there that usually only talk about growth over previous years.

Wow if this is total market share. The wave of momentum is HUGE right now for Apple.

Yeah, I think it just means 14% of all PCs sold (probably in the US) were Apple. Nice.

FF_productions · Mar 17, 2008, 07:34 PM

Nice job Apple.

Buschmaster · Mar 17, 2008, 07:35 PM

Awesome news! Glad to hear we keep chugging along!

However, "with great power comes great responsibility."

David G. · Mar 17, 2008, 07:37 PM

I was one of those who helped with those figures

twoodcc · Mar 17, 2008, 07:38 PM

interesting. very good numbers indeed though. let's hope it continues to go up

justflie · Mar 17, 2008, 07:41 PM

Keep it coming. The fact that people are buying in the face of a (real or perceived) recession is impressive. The computer seems to be right up there as being just as indispensable as a car or a TV. If it breaks, you find a way to repair or get a new one, despite the difficulty in affording one. It's a "must-have." Go

!

Quillz · Mar 17, 2008, 07:42 PM

When they say "PC," do they mean just desktop computers? Because I'd imagine that Apple's share of sold notebooks must be much higher. Seems like everyone has a MacBook these days.

Maclarny · Mar 17, 2008, 07:44 PM

Quote:

Originally Posted by Quillz

When they say "PC," do they mean just desktop computers? Because I'd imagine that Apple's share of sold notebooks must be much higher. Seems like everyone has a MacBook these days.

Statistic includes both desktops and notebooks.

psychofreak · Mar 17, 2008, 07:44 PM

Quote:

Originally Posted by Quillz

When they say "PC," do they mean just desktop computers? Because I'd imagine that Apple's share of sold notebooks must be much higher. Seems like everyone has a MacBook these days.

No they don't just mean desktops.

GimmeSlack12 · Mar 17, 2008, 07:46 PM

Is this the highest percentage Apple's ever had (from 1990 on)?

louden · Mar 17, 2008, 07:47 PM

I wonder how much of that gain is due to the problems (real or preceived) of Vista....

Bubba Satori · Mar 17, 2008, 07:47 PM

Congrats Apple. Well deserved. I like to think I had a microscopic part in this. When I was selling PCs at BB, I would tell people about Apples even though we only sold them online at the time. I would tell about the Apple store up the street so they could check them out. Most didn't know it was there.

After we got our Apple display last August some of those people came back and bought Macs from me because they appreciated the fact that I didn't just try to sell them something in the store. I could tell right away from the sales floor that Apple was going to make huge stride in market share.

dogtanian · Mar 17, 2008, 07:48 PM

How long till the mac viruses start rearing their ugly heads...?

But it is cool, i'm feeling a little 'less special' with this sort of news though...especially since Chris Moyles has a mac.

justflie · Mar 17, 2008, 07:54 PM

HAHA. WOW. I just re-read the headline. At first I thought it meant that, of all the computers bought in this time period, 14% were Apple products. Now I understand what this was actually saying. Double digits FTW!

macidiot · Mar 17, 2008, 07:55 PM

No surprise here. I was concerned about recession issues, but it appears two factors are at work. One, the relative price insensitivity of a typical Mac buyer. And two, a flight to quality goods. By that I mean that as money tightens, people will buy fewer items but of higher quality. The Mac reputation for reliability and longevity will serve it well.

On a side note, so when is the Steve Ballmer deathwatch going to kick in? I predict it will be in full force when and if Apple hits >20% market share in computers and the iPhone gets full corporate IT support. In other words about 1.5 years.

arn · Mar 17, 2008, 07:58 PM

ya, to clarify.

this seems to include both Notebooks and Desktops.

And this presumably means of all computers sold in the U.S. at retail locations in 2008, 14% of them were Apple computers. So online sales not included.

It says nothing about total installed marketshare.

arn

richthomas · Mar 17, 2008, 07:59 PM

great news! does anyone know were you can get marketshare data for other countries such as Australia?

Marx55 · Mar 17, 2008, 07:59 PM

It is as simple as people trying Mac OS X and discovering that it is much better than the awkward and anti-intuitive Windows. Once you know the Mac, you do not want Windows even for free!

macidiot · Mar 17, 2008, 07:59 PM

Quote:

Originally Posted by GimmeSlack12

Is this the highest percentage Apple's ever had (from 1990 on)?

No. Back in the early 90's Apple went for market share with lines like the Performa. I believe it was a high as 30-35%. Of course, the strategy of market share above all else also almost bankrupted the company.

Oh, and before that, the Apple II line was dominant, afaik with 50%+ market share.

Grimace · Mar 17, 2008, 08:00 PM

Quote:

Originally Posted by GimmeSlack12

So not to be confused this does mean 14% TOTAL Market right?

It is US-based retail sales in the month of February. Think of who is NOT in the picture -- Dell. Add in that factor, and it gives a very different perspective on marketshare.

CanadaRAM · Mar 17, 2008, 08:00 PM

Quote:

Originally Posted by DTphonehome

Yeah, I think it just means 14% of all PCs sold (probably in the US) were Apple. Nice.

No, 14% of PCs sold through the retail channel.

This excludes volume purchases by institutions, governments, corporations.

Mar 17, 2008, 07:28 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple's PC Marketshare up to 14 Percent for February 2008 According to preliminary data from NPD, Apple reportedly achieved 14 percent of the U.S. retail PC market share in February 2008, up from 9% just a year ago. This represents 60 percent unit growth and 67 percent revenue growth year-over-year. Mac Notebook sales were up 64% year-over-year and Mac Desktops up 55% year-over-year, with strong sales of the MacBook Air this February. Unfortunately, historic NPD data is not publicly available. Previous reports of Apple marketshare have been gathered with very different methods so are not directly comparable. The trend, however, is consistent with reports of Apple's growing popularity. In 2001, Apple launched their retail store initiative with the slogan "5% down, 95% to go", referring to market share. Article Link Last edited by arn : Mar 17, 2008 at 07:59 PM.

Mar 17, 2008, 07:30 PM	#2
Shadow macrumors 68000 Join Date: Feb 2006 Location: Keele, United Kingdom	Excellent news! We finally broke double figures __________________ MacBook Pro 2.66GHz 4GB P128 SSD (P128) 9600m (mid 2009) 1TB WD MyBook; 500GB + 320GB + 320GB external drives 16GB Kingston DataTraveller G2

Mar 17, 2008, 07:31 PM	#3
Clarus9 macrumors newbie Join Date: Oct 2006 Location: California	Sounds good! Let's hope the trend continues __________________  2.2GHz MacBook Pro C2D iPhone 3G - 16GB Black U2 is the greatest band in the world.

Mar 17, 2008, 07:32 PM	#4
GimmeSlack12 macrumors 68040 Join Date: Apr 2005 Location: San Francisco	So not to be confused this does mean 14% TOTAL Market right? There are so many percentage figures out there that usually only talk about growth over previous years. Wow if this is total market share. The wave of momentum is HUGE right now for Apple. __________________ iMac 24" [Al] iBook 12" G4 iPhone 3GS iPod Classic

Mar 17, 2008, 07:34 PM	#6
FF_productions macrumors 68030 Join Date: Apr 2005 Location: Mt. Prospect, Illinois	Nice job Apple. __________________ Mac Pro, Quad 2.66, 11 GB ram, 4.5 TB's, 7300GT PowerMac G5 Dual 2.0 1.5 GB 23" Cinema Join The World Community Grid! Also Visit My Site

Mar 17, 2008, 07:35 PM	#7
Buschmaster macrumors 65816 Join Date: Feb 2006 Location: Minnesota	Awesome news! Glad to hear we keep chugging along! However, "with great power comes great responsibility." __________________ White MacBook (9400m), 2.0 GHz, 160GB HDD, 4GB RAM iPhone 3G 16GB White www.mintapps.com

Mar 17, 2008, 07:37 PM	#8
David G. macrumors 6502a Join Date: Apr 2007 Location: The Great State of Alaska	I was one of those who helped with those figures

Mar 17, 2008, 07:38 PM	#9
twoodcc macrumors 603 Join Date: Feb 2005 Location: Right side of wrong	interesting. very good numbers indeed though. let's hope it continues to go up __________________ tville Smarter than the average bear

Mar 17, 2008, 07:41 PM	#10
justflie macrumors 6502a Join Date: Nov 2005 Location: Red Sox Nation	Keep it coming. The fact that people are buying in the face of a (real or perceived) recession is impressive. The computer seems to be right up there as being just as indispensable as a car or a TV. If it breaks, you find a way to repair or get a new one, despite the difficulty in affording one. It's a "must-have." Go ! __________________ 2 x 2.66 GHz 2009 Mac Pro, 6 GB RAM, GTX 285 ; 32GB iPhone 3GS

Mar 17, 2008, 07:42 PM	#11
Quillz Banned Join Date: Jan 2006 Location: Los Angeles, CA	When they say "PC," do they mean just desktop computers? Because I'd imagine that Apple's share of sold notebooks must be much higher. Seems like everyone has a MacBook these days.

Mar 17, 2008, 07:46 PM	#14
GimmeSlack12 macrumors 68040 Join Date: Apr 2005 Location: San Francisco	Is this the highest percentage Apple's ever had (from 1990 on)? __________________ iMac 24" [Al] iBook 12" G4 iPhone 3GS iPod Classic

Mar 17, 2008, 07:47 PM	#15
louden macrumors 6502a Join Date: Dec 2003 Location: Seattle	I wonder how much of that gain is due to the problems (real or preceived) of Vista.... __________________ 8 Core 2.8 GHz Mac Pro w/ Fusion and lots of WS 2008 vms Dual Core 2.3 GHz MBP 1920x1200 Frankenbook HP Mini 1035NR Hackintosh 16GB iPhone

Mar 17, 2008, 07:47 PM	#16
Bubba Satori macrumors 68000 Join Date: Feb 2008 Location: B'ham	Congrats Apple. Well deserved. I like to think I had a microscopic part in this. When I was selling PCs at BB, I would tell people about Apples even though we only sold them online at the time. I would tell about the Apple store up the street so they could check them out. Most didn't know it was there. After we got our Apple display last August some of those people came back and bought Macs from me because they appreciated the fact that I didn't just try to sell them something in the store. I could tell right away from the sales floor that Apple was going to make huge stride in market share.

Mar 17, 2008, 07:48 PM	#17
dogtanian macrumors 6502 Join Date: Jun 2007 Location: Bournemouth, UK	How long till the mac viruses start rearing their ugly heads...? But it is cool, i'm feeling a little 'less special' with this sort of news though...especially since Chris Moyles has a mac.

Mar 17, 2008, 07:54 PM	#18
justflie macrumors 6502a Join Date: Nov 2005 Location: Red Sox Nation	HAHA. WOW. I just re-read the headline. At first I thought it meant that, of all the computers bought in this time period, 14% were Apple products. Now I understand what this was actually saying. Double digits FTW! __________________ 2 x 2.66 GHz 2009 Mac Pro, 6 GB RAM, GTX 285 ; 32GB iPhone 3GS

Mar 17, 2008, 07:55 PM	#19
macidiot macrumors 6502a Join Date: Aug 2002	The new growth driver No surprise here. I was concerned about recession issues, but it appears two factors are at work. One, the relative price insensitivity of a typical Mac buyer. And two, a flight to quality goods. By that I mean that as money tightens, people will buy fewer items but of higher quality. The Mac reputation for reliability and longevity will serve it well. On a side note, so when is the Steve Ballmer deathwatch going to kick in? I predict it will be in full force when and if Apple hits >20% market share in computers and the iPhone gets full corporate IT support. In other words about 1.5 years. __________________ Dual 1Ghz MDD aka The Suckcut 2000 from Hoover. 17" 2.16 MBP.

Mar 17, 2008, 07:58 PM	#20
arn macrumors god Join Date: Apr 2001	ya, to clarify. this seems to include both Notebooks and Desktops. And this presumably means of all computers sold in the U.S. at retail locations in 2008, 14% of them were Apple computers. So online sales not included. It says nothing about total installed marketshare. arn

Mar 17, 2008, 07:59 PM	#21
richthomas macrumors 601 Join Date: Feb 2007 Location: /Aussieland/home	great news! does anyone know were you can get marketshare data for other countries such as Australia? __________________ Core i5 3.0GHz, 4GB, 1.5TB, 4870 1GB; 23" ACD; Snow Leopard 15" MacBook Pro Core Duo 2GHz, 2GB, 250GB; Snow Leopard

Mar 17, 2008, 07:59 PM	#22
Marx55 macrumors 6502a Join Date: Jan 2005	It is as simple as people trying Mac OS X and discovering that it is much better than the awkward and anti-intuitive Windows. Once you know the Mac, you do not want Windows even for free!

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