McDonalds and iTunes... True?

MacRumors · Nov 7, 2003, 03:08 AM

Yesterday's New York Post rumor about McDonald's Billion Song iTunes giveaway created a lot of interest in the Mac community.

While many felt that McDonald's subsequent statement implied denial, their statement simply reported that there were "no agreements to announce".

MacRumors has since received confirmation that McDonald's is, in fact, planning the iTunes giveaway, but no further details of the promotion have been obtained.

sethypoo · Nov 7, 2003, 03:09 AM

Great, now I'm going to gain weight.....

McDonalds would be really, really stupid to pass up a marketing chance like this. iTunes is huge and will get bigger, especially around the Superbowl.

This should be fun to watch!

LimeLite · Nov 7, 2003, 03:17 AM

I'd rather get a song from the iTunes Music Store than a sticker for Park Place or 1 dollar at Best Buy.

alset · Nov 7, 2003, 03:21 AM

I dunno about this. I want it to be true, but I am not putting my faith into it until I see more info. Let's hope I'm wrong!

Dan

edit - nobody has mentioned the conflict of Pepsi vs Coke (McDonalds' soda supplier) - thought I would bring it up, for what it's worth.

The Ancients · Nov 7, 2003, 03:22 AM

McDonalds target market and pop music (although this by no means covers the range of music available) I think go hand and hand. Until now, McDonalds would have had no financially reasonable method of tying in with the music aspect. With the advent of iTunes and it's ilk, this is feasible as until now physical media was the only delivery method, which would be costly, and a logistical nightmare. Now the question begs; what other companies in numerous industries/markets can also leverage this paradigm change?

stefman · Nov 7, 2003, 03:36 AM

I think it's going to be great exposure for the iTunes Music Store and for Apple.

Apple need to solidify it's lead in this field and tie-ups with big names can only help.

Now, maybe they can have a promo with the Big Mac

johnnyjibbs · Nov 7, 2003, 04:28 AM

This sounds good for Apple.

Just hope they do similar deals here when iTMS Europe is finally released...

punter · Nov 7, 2003, 04:47 AM

this... sounds... huge!

JohnGillilan · Nov 7, 2003, 05:06 AM

Seriously, I think the Coke vs. Pepsi thing is going to be a big deal. Any thoughts??

billyboy · Nov 7, 2003, 05:12 AM

Quote:

Originally posted by JohnGillilan
Seriously, I think the Coke vs. Pepsi thing is going to be a big deal. Any thoughts??

No big deal if MacDonalds promo is for Europe only.

vegan · 06:40 AM

I can't believe Apple would want to be associated with a company like mcdonalds.
http://www.mcspotlight.org/

latergator116 · Nov 7, 2003, 07:20 AM

Quote:

I can't believe Apple would want to be associated with a company like mcdonalds.
http://www.mcspotlight.org/

Yes, I hate mcdonalds too. BTW, isnt Steve Jobs a vegan?

tazznb · Nov 7, 2003, 07:32 AM

Quote:

Originally posted by alset
I dunno about this. I want it to be true, but I am not putting my faith into it until I see more info. Let's hope I'm wrong!

Dan

edit - nobody has mentioned the conflict of Pepsi vs Coke (McDonalds' soda supplier) - thought I would bring it up, for what it's worth.

Maybe this is Coke's way of supplanting the Pepsi iTiunes giveaway.

Getting "one-up" on the competition, while being out of the public's eye.

Next thing you'll know Pepsi will have a TRILLION iTunes song giveaway, and go out of business.

It's all starting to come together, and make sense..... 1st the Big Mac sandwich, and 2nd the Big Mac supercomputer (I don't know how you all are going to take this so you may as well be seated....)

This may signal Steve Jobs' intent to merge or takeover Mikkie Deeez!

displaced · Nov 7, 2003, 07:38 AM

Quote:

This may signal Steve Jobs' intent to merge or takeover Mikkie Deeez!

... and replace everything with tofu and lentil derivatives!

Slashdot sig. quote: "Vegetarians eat vegetables. Humanitarians scare me."

ITR 81 · Nov 7, 2003, 07:40 AM

I think folks forget McDonalds sell's vegi burgers and other healthy food that includes good array of salads. Here they have whole menu of vegi foods.

Coke will not have a problem with it since they are taken part in the iTunes Music Store. Cokecola Music that sell comes through AOL Music which has just converted over to using iTunes Music Store to get all their music..which also includes all AOL members.
So no they don't have problem with it when they are getting their music from same place McDonalds and Pepsi is.

I bet the music store will have another promo..probably some sortof Movie deal.
Probably one that involves Pixar Pictures.
Isn't the new Shrek 2 made by Pixar?

I'm beating as soon as iTunes Music Store debuts in other countries..a couple months after the debut will be followed by promo's for free music. I could see deals with Vodophone and few other european companies. I believe Apple will be opening a UK Apple store next yr as well as they just opened the Japanese Store.//freakin 5 story building.

Lancetx · Nov 7, 2003, 07:54 AM

Enough of the political correctness, some people just can't ever let it go. Apple is in this for the marketing exposure, pure and simple...and there are few companies they could team up with for a better high exposure promotion than McDonalds. In the end if this goes through, this will be one of the best things Apple has ever done for themselves.

ITR 81 · Nov 7, 2003, 08:04 AM

Link:
http://www.cokemusic.com/
For folks wondering.
So Coke has it's money on iTunes Music Store to stir up business for them as well.

Hell they may even come out with promo for free music later in 2004.

I wonder what the commerical's for the Super Bowel will look like? I wonder if Apple will do one and Pepsi will do a separate one or a combo commerical.

I hope they do something similar to the 1984 Apple commerical. I loved that commerical! It was like mini movie.

MacMarino · Nov 7, 2003, 08:35 AM

Im wondering how far these promotions are going to cover. If its only going to affect the USA, then I think that Apple can go and shove there promotion idea back into the ground. This needs to be available to everyone around the world. There are times that I feel that Apple dont really push hard enough to establish services like Sherlock and iPhoto print shop to other countries ie: Australia and Japan. Do i get a discount if all the services are unavailble in the area that i live in on the hardware and software?

asphalt-proof · Nov 7, 2003, 08:37 AM

This is a great thing. I'm not a fan of Pepsi but its relationship with iTunes is great and with McyD's on board, iTune will have potential user-numbers that all the other online music services COMBINED can only dream about.

By the way, the 1.5 million downloads last week shows that iTunes is the real deal and that the onus is now on the other music services to show that they are viable and can compete with Apple. HAIL Pax Apple!!

bensisko · Nov 7, 2003, 08:39 AM

It seems to me that, McDonalds is big enough to do what ever it wants and if Coke doesn't like it then there are other softdrink manufactures out there (i.e. Pepsi). If Coke were to raise an issue, it would be rather stupid of them, mostly because of all the business they would lose with McDonalds, and it would give that much more lead to Pepsi (not to mention the age old "Follow the Leader" that business tend to do).

I am actually really looking forward to these promotions, but the only thing that concerns me is that there are people like me out there who see music they want to buy, but figure they will wait for the promotions (which will hurt iTMS short term sales....that don't seem to be doing too bad anyway).

You know, perhaps it's forshadowing that McDonalds, over the last couple months, has been putting up all of these "Are you Mac enough?" signs up...

mikenap · Nov 7, 2003, 08:49 AM

It's amazing how farsighted a company Apple Computer is. The cube is yet another example of a product that was so far ahead of it's time consumers did not realize they wanted it. Look at companies like Alienware and others, they are all now making "cube" style computers with small form factors and doing very well with them, altho they seem to be using them as home entertainment devices. Like the Newton, stylized enclosures, the mouse, and so many other things, Apple can at least have safitsfaction in the fact that there idea's and implementations feed the industry with new products that make sence.

ITR 81 · Nov 7, 2003, 08:52 AM

Quote:

Originally posted by MacMarino
Im wondering how far these promotions are going to cover. If its only going to affect the USA, then I think that Apple can go and shove there promotion idea back into the ground. This needs to be available to everyone around the world. There are times that I feel that Apple dont really push hard enough to establish services like Sherlock and iPhoto print shop to other countries ie: Australia and Japan. Do i get a discount if all the services are unavailble in the area that i live in on the hardware and software?

Well thing is the McDonalds promo doesn't happen until after the Pepsi promo ends in the US which I figure will be until around May. This is when Euro iTunes Music Stores are suppose to open up and maybe the Canadian store as well. Then those countries will probably be included as well. Japan and Korea probably won't get a music store until later on in 2004.

2004 looks good for Apple.

Aeolius · Nov 7, 2003, 08:58 AM

Quote:

Originally posted by ITR 81
2004 looks good for Apple.

I know of at least one other cross-promotion, where a well-known food/beverage company will be giving away iPods in conjunction with their music program in the summer of 2004. I'll ask permission to see if I can say more.

IndyGopher · Nov 7, 2003, 09:08 AM

Quote:

Originally posted by vegan
I can't believe Apple would want to be associated with a company like mcdonalds.
http://www.mcspotlight.org/

This is the second straight day of lunacy like this. I imagine you folks are the same ones that throw fits about Apple and Microsoft doing business. Notice that last word, <b>BUSINESS</b>?
If you want to boycott Apple because they are making promotional deals that they desperately need (and have needed for the last decade) then do it. But understand that no one cares if one more nutjob walks away. By my figuring, this promotion would mean several million people would be happy to take your place as Apple customers.

Le Big Mac · Nov 7, 2003, 09:13 AM

Quote:

Originally posted by Macrumors

MacRumors has since received confirmation that McDonald's is, in fact, planning the iTunes giveaway, but no further details of the promotion have been obtained.

Sounds like a price issue to me. McD's probably wants to pay less than 99c per each redeemed song. How much less is the question.

Nov 7, 2003, 03:08 AM	#1
MacRumors macrumors bot Join Date: Apr 2001	McDonalds and iTunes... True? Yesterday's New York Post rumor about McDonald's Billion Song iTunes giveaway created a lot of interest in the Mac community. While many felt that McDonald's subsequent statement implied denial, their statement simply reported that there were "no agreements to announce". MacRumors has since received confirmation that McDonald's is, in fact, planning the iTunes giveaway, but no further details of the promotion have been obtained.

Nov 7, 2003, 03:09 AM	#2
sethypoo macrumors 68000 Join Date: Oct 2003 Location: Sacramento, CA, USA	Great, now I'm going to gain weight..... McDonalds would be really, really stupid to pass up a marketing chance like this. iTunes is huge and will get bigger, especially around the Superbowl. This should be fun to watch! __________________ Weeeeeee!

Nov 7, 2003, 03:21 AM	#4
alset macrumors 65816 Join Date: Nov 2002 Location: East Bay, CA	I dunno about this. I want it to be true, but I am not putting my faith into it until I see more info. Let's hope I'm wrong! Dan edit - nobody has mentioned the conflict of Pepsi vs Coke (McDonalds' soda supplier) - thought I would bring it up, for what it's worth. __________________ alsetmusic.com standing on the shoulders of giants....

Nov 7, 2003, 03:22 AM	#5
The Ancients macrumors member Join Date: May 2003 Location: Auckland, New Zealand	Hand in hand McDonalds target market and pop music (although this by no means covers the range of music available) I think go hand and hand. Until now, McDonalds would have had no financially reasonable method of tying in with the music aspect. With the advent of iTunes and it's ilk, this is feasible as until now physical media was the only delivery method, which would be costly, and a logistical nightmare. Now the question begs; what other companies in numerous industries/markets can also leverage this paradigm change? __________________ ..k

Nov 7, 2003, 04:28 AM	#7
johnnyjibbs macrumors 68030 Join Date: Sep 2003 Location: London, UK	This sounds good for Apple. Just hope they do similar deals here when iTMS Europe is finally released... __________________ johngriffithsapps.com - Get It Done! \| Grocery Checkout 15" MBP, iPhone 3G, 12" PB, iPod 4G, iPod shuffle

Nov 7, 2003, 03:17 AM	#3
LimeLite macrumors 6502a Join Date: Mar 2003 Location: Los Angeles, Ca	I'd rather get a song from the iTunes Music Store than a sticker for Park Place or 1 dollar at Best Buy.

Nov 7, 2003, 03:36 AM	#6
stefman macrumors regular Join Date: Jul 2002	I think it's going to be great exposure for the iTunes Music Store and for Apple. Apple need to solidify it's lead in this field and tie-ups with big names can only help. Now, maybe they can have a promo with the Big Mac

Nov 7, 2003, 04:47 AM	#8
punter macrumors 6502 Join Date: Feb 2003 Location: Australia	this... sounds... huge!

Nov 7, 2003, 05:06 AM	#9
JohnGillilan macrumors regular Join Date: Oct 2003 Location: Los Angeles	Seriously, I think the Coke vs. Pepsi thing is going to be a big deal. Any thoughts?? __________________ "If you've got beef, eat a porkchop." -- Coolio

Nov 7, 2003, 06:35 AM	#11
vegan macrumors newbie Join Date: Nov 2003 Location: Bristol, UK	I can't believe Apple would want to be associated with a company like mcdonalds. http://www.mcspotlight.org/ Last edited by vegan : Nov 7, 2003 at 06:40 AM.

Nov 7, 2003, 07:40 AM	#15
ITR 81 macrumors 65816 Join Date: Oct 2003	Told you it would happen. I think folks forget McDonalds sell's vegi burgers and other healthy food that includes good array of salads. Here they have whole menu of vegi foods. Coke will not have a problem with it since they are taken part in the iTunes Music Store. Cokecola Music that sell comes through AOL Music which has just converted over to using iTunes Music Store to get all their music..which also includes all AOL members. So no they don't have problem with it when they are getting their music from same place McDonalds and Pepsi is. I bet the music store will have another promo..probably some sortof Movie deal. Probably one that involves Pixar Pictures. Isn't the new Shrek 2 made by Pixar? I'm beating as soon as iTunes Music Store debuts in other countries..a couple months after the debut will be followed by promo's for free music. I could see deals with Vodophone and few other european companies. I believe Apple will be opening a UK Apple store next yr as well as they just opened the Japanese Store.//freakin 5 story building.

Nov 7, 2003, 07:54 AM	#16
Lancetx macrumors 65816 Join Date: Aug 2003 Location: Texas	Enough of the political correctness, some people just can't ever let it go. Apple is in this for the marketing exposure, pure and simple...and there are few companies they could team up with for a better high exposure promotion than McDonalds. In the end if this goes through, this will be one of the best things Apple has ever done for themselves.

Nov 7, 2003, 08:04 AM	#17
ITR 81 macrumors 65816 Join Date: Oct 2003	Link: http://www.cokemusic.com/ For folks wondering. So Coke has it's money on iTunes Music Store to stir up business for them as well. Hell they may even come out with promo for free music later in 2004. I wonder what the commerical's for the Super Bowel will look like? I wonder if Apple will do one and Pepsi will do a separate one or a combo commerical. I hope they do something similar to the 1984 Apple commerical. I loved that commerical! It was like mini movie.

Nov 7, 2003, 08:35 AM	#18
MacMarino macrumors member Join Date: Jan 2003 Location: Tokyo, Japan	Where will it cover? Im wondering how far these promotions are going to cover. If its only going to affect the USA, then I think that Apple can go and shove there promotion idea back into the ground. This needs to be available to everyone around the world. There are times that I feel that Apple dont really push hard enough to establish services like Sherlock and iPhoto print shop to other countries ie: Australia and Japan. Do i get a discount if all the services are unavailble in the area that i live in on the hardware and software? __________________ Smile and show the world that the best things in life are free!

Nov 7, 2003, 08:37 AM	#19
asphalt-proof macrumors 6502a Join Date: Aug 2003 Location: Magrathea	This is a great thing. I'm not a fan of Pepsi but its relationship with iTunes is great and with McyD's on board, iTune will have potential user-numbers that all the other online music services COMBINED can only dream about. By the way, the 1.5 million downloads last week shows that iTunes is the real deal and that the onus is now on the other music services to show that they are viable and can compete with Apple. HAIL Pax Apple!!

Nov 7, 2003, 08:39 AM	#20
bensisko macrumors regular Join Date: Jul 2002 Location: The Village	Coke, Pepsi, and McDonalds It seems to me that, McDonalds is big enough to do what ever it wants and if Coke doesn't like it then there are other softdrink manufactures out there (i.e. Pepsi). If Coke were to raise an issue, it would be rather stupid of them, mostly because of all the business they would lose with McDonalds, and it would give that much more lead to Pepsi (not to mention the age old "Follow the Leader" that business tend to do). I am actually really looking forward to these promotions, but the only thing that concerns me is that there are people like me out there who see music they want to buy, but figure they will wait for the promotions (which will hurt iTMS short term sales....that don't seem to be doing too bad anyway). You know, perhaps it's forshadowing that McDonalds, over the last couple months, has been putting up all of these "Are you Mac enough?" signs up... __________________ What if you could get tommorrow's AvantGo channel.....today?

Nov 7, 2003, 08:49 AM	#21
mikenap macrumors newbie Join Date: Nov 2003 Location: Rutland, VT	Apple innovation again at work It's amazing how farsighted a company Apple Computer is. The cube is yet another example of a product that was so far ahead of it's time consumers did not realize they wanted it. Look at companies like Alienware and others, they are all now making "cube" style computers with small form factors and doing very well with them, altho they seem to be using them as home entertainment devices. Like the Newton, stylized enclosures, the mouse, and so many other things, Apple can at least have safitsfaction in the fact that there idea's and implementations feed the industry with new products that make sence.

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