'Get a Mac' Ads: Yoga and Breakthrough

MacRumors · 11:05 AM

Yoga featuring Judy Greer

Apple has posted two new 'Get a Mac' ads featuring actors Justin Long and John Hodgman playing "Mac" and "PC", respectively. The two new ads continues with some more attacks against Microsoft's Vista operating system, but also points out why Macs might work better:

Yoga - features Judy Greer as a Yoga instructor frustrated with Vista.

Breakthrough - brings back the Counselor who points out that PC's issues comes from having different vendors responsible for the hardware and software, while Mac's all comes from one vendor (Apple).

Apple has also continued its custom web ads, which have run on many prominent web sites.

Article Link

Digitalclips · Apr 2, 2008, 08:28 AM

The spend on ads by Apple must be massive these days.

BenRoethig · Apr 2, 2008, 08:35 AM

Why do they have to keep using that obsolete stereotype?

happydude · Apr 2, 2008, 08:36 AM

i thought the yoga one was hilarious last night

hlfway2anywhere · Apr 2, 2008, 08:39 AM

wow. are they out of ideas or what?

lame.

stevearm · Apr 2, 2008, 08:39 AM

Quote:

Originally Posted by happydude

i thought the yoga one was hilarious last night

"hilarious"? Really?

More pathetic microsoft bashing from Apple.

overcast · Apr 2, 2008, 08:42 AM

The "Vista Sucks" campaign is getting a bit tiresome. Why not concentrate on how great OSX is instead? I think even my grandmother, is aware that Vista has not lived up to it's potential by now.

arn · Apr 2, 2008, 08:42 AM

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU like Mac OS X; en) AppleWebKit/420.1 (KHTML, like Gecko) Version/3.0 Mobile/4A102 Safari/419.3)

Quote:

Originally Posted by stevearm

Quote:

Originally Posted by happydude

i thought the yoga one was hilarious last night

"hilarious"? Really?

More pathetic microsoft bashing from Apple.

I thought it was funny but I like Judy Greer.

dlastmango · Apr 2, 2008, 08:43 AM

Quote:

Originally Posted by stevearm

"hilarious"? Really?

More pathetic microsoft bashing from Apple.

The Yoga one was pretty funny...The Vista Bashing was terrible. But the real issue here is...

What's up with MAC wearing that GAY Sweater?!?!?!

NickFalk · Apr 2, 2008, 08:48 AM

I don't think there's anything wrong with the concept as long as it's handled with a bit care. Unfortunately the last 70(?)% they've come up with haven't been particularly funny.

These kind of adds have to be funny without seeming to derogative on MS and Windows. There's a fine line between banter and bullying...

I Am Designer™ · Apr 2, 2008, 08:49 AM

There is a good reason why Apple tends to aim these ad's squarely at Microsoft - and that's because the people these commercials are aimed at are PC users. PC users in the market for a new computer will by default go for a new Windows machine - these ad's do a great job at raising awareness of choice in the market, and the very real pitfalls of Vista against a superior 'home user' experience with Mac.

The commercials are not aimed at me or you - who are long time / recent Apple Mac users. So it's only lame because it's not a commercial aimed at you. And why would Apple aim advertising spend at you? We are the converted - and Apple is a brand that generates huge loyalty.

TheSpecialist · 08:55 AM

I think breakthrough is really really funny

!

Yoga was less, but still a bit funny.

Porco · Apr 2, 2008, 08:50 AM

I'm still of the opinion they should move on from these ads, but I do think the 'Breakthough' ad is one of the better ones in the series - it's a real issue, it's as much a 'why macs are good' rather than just 'why PCs suck' and has at its core the idea that it's not even Microsoft's fault, surely undermining the 'MS bashing' criticism so many seem to get annoyed about with these ads.

In response to that point, you could of course list the reasons that having lots of hardware choice is actually good thing, but for ads targeted at consumers who don't know / don't have an opinion on all this stuff already, I think it's a very good idea on Apple's part.

I personally think the Yoga one is quite amusing, but completely recognise that it's displaying exactly the kind of 'smugness' that annoys, and actually discourages a lot of non-mac users (and mac users too!).

So one good, one bad IMHO.

heffeque · Apr 2, 2008, 08:51 AM

Can't see the ad, it shows the Spaces one. Any direct link to the yoga ad?

jonharris200 · Apr 2, 2008, 08:54 AM

I think they're both funny. Maybe I'm easily amused.

Jarra · Apr 2, 2008, 08:55 AM

Quote:

Originally Posted by BenRoethig

Why do they have to keep using that obsolete stereotype?

'cos it works. Well it works for me. I love them. Perhaps though a new theme is around the corner. Sony has been aiming at the hip/cool market lately. Doesn't seem as effective though...curious.

BJMRamage · Apr 2, 2008, 08:56 AM

well, i still enjoy all these commercials.
glad to see them still pumping them out.

And the thing is, they are not using the ads for current Mac Owners, but to those in the PC world who are sick of Vista and everything that Microsoft is.

iJohnHenry · Apr 2, 2008, 08:56 AM

Quote:

Originally Posted by happydude

i thought the yoga one was hilarious last night

Quote:

Originally Posted by stevearm

"hilarious"? Really?

happydude · Apr 2, 2008, 08:58 AM

Quote:

Originally Posted by I Am Designer™

There is a good reason why Apple tends to aim these ad's squarely at Microsoft - and that's because the people these commercials are aimed at are PC users. PC users in the market for a new computer will by default go for a new Windows machine - these ad's do a great job at raising awareness of choice in the market, and the very real pitfalls of Vista against a superior 'home user' experience with Mac.

The commercials are not aimed at me or you - who are long time / recent Apple Mac users. So it's only lame because it's not a commercial aimed at you. And why would Apple aim advertising spend at you? We are the converted - and Apple is a brand that generates huge loyalty.

exactly. and just like car companies say how their cars are more spacious than their [named] competitor, or have better mileage ratings, or more horsepower . . . a commercial needs to tear down the competition while building their own product up. this is a classic contrast piece that i personally think is effective and humorous.

zoziw · Apr 2, 2008, 08:58 AM

I think these ads are still an effective strategy for Apple. I have a Vista box that has performed very well over the last year and I don't have many complaints about it, however, the press Vista has received over the last year has not been very good.

These ads keep Vista negativity at the front on non-tech people's minds.

fastbite · Apr 2, 2008, 08:59 AM

I don't mind the vista bashing but this one feels too aggressive and in your face. Go subtle.

Small White Car · Apr 2, 2008, 09:08 AM

Quote:

Originally Posted by Jarra

'cos it works.

Yeah. When these ads were new a few years back, perhaps us Mac-board types might have had an opinion that mattered. But now...

Mac sales have exploded over the last few years, and they keep going up every quarter. Whenever I see someone who says they like the ads, they're generally a PC user or are new to the Mac. (Exactly the people they are trying to reach.)

Clearly, it doesn't matter that the long-timers around here don't like the ads. I'm not so sure about them myself, but I'm willing to say 'screw it, go with what works.' Obviously these are doing something right.

I used to debate the merit of each new ad they came out with, but at this point that doesn't seem to matter. The sales numbers speak for themselves.

HaGG · Apr 2, 2008, 09:09 AM

I like Vista, so these ad's do nothing for me

tremendous · Apr 2, 2008, 09:12 AM

Quote:

Originally Posted by HaGG

I like Vista

i'm sorry for your personal problems

anyway, who cares...judy greer!

ziwi · Apr 2, 2008, 09:14 AM

Fine line here...too much may cause a backlash...I like Apple products for what they do for me and not because they are the anti-M$ft. I think they can promote themselves without putting themselves in a position where they are attacking.

Apr 2, 2008, 08:27 AM	#1
MacRumors macrumors bot Join Date: Apr 2001	'Get a Mac' Ads: Yoga and Breakthrough Yoga featuring Judy Greer Apple has posted two new 'Get a Mac' ads featuring actors Justin Long and John Hodgman playing "Mac" and "PC", respectively. The two new ads continues with some more attacks against Microsoft's Vista operating system, but also points out why Macs might work better: Yoga - features Judy Greer as a Yoga instructor frustrated with Vista. Breakthrough - brings back the Counselor who points out that PC's issues comes from having different vendors responsible for the hardware and software, while Mac's all comes from one vendor (Apple). Apple has also continued its custom web ads, which have run on many prominent web sites. Article Link Last edited by Doctor Q : Apr 2, 2008 at 11:05 AM.

Apr 2, 2008, 08:35 AM	#3
BenRoethig macrumors 68030 Join Date: Jul 2002 Location: Dubuque, Iowa	Why do they have to keep using that obsolete stereotype? __________________ When did Think Different become Conform Always?

Apr 2, 2008, 08:36 AM	#4
happydude macrumors 6502a Join Date: Sep 2006 Location: a country with a new sense of hope	i thought the yoga one was hilarious last night __________________ hi

Apr 2, 2008, 08:48 AM	#10
NickFalk macrumors regular Join Date: Jun 2004	I don't think there's anything wrong with the concept as long as it's handled with a bit care. Unfortunately the last 70(?)% they've come up with haven't been particularly funny. These kind of adds have to be funny without seeming to derogative on MS and Windows. There's a fine line between banter and bullying... __________________ Don't click here! Follow me on twitter

Apr 2, 2008, 08:49 AM	#11
I Am Designer™ macrumors member Join Date: Sep 2007 Location: London, UK	Apple Has To Go After Microsoft.... There is a good reason why Apple tends to aim these ad's squarely at Microsoft - and that's because the people these commercials are aimed at are PC users. PC users in the market for a new computer will by default go for a new Windows machine - these ad's do a great job at raising awareness of choice in the market, and the very real pitfalls of Vista against a superior 'home user' experience with Mac. The commercials are not aimed at me or you - who are long time / recent Apple Mac users. So it's only lame because it's not a commercial aimed at you. And why would Apple aim advertising spend at you? We are the converted - and Apple is a brand that generates huge loyalty.

Apr 2, 2008, 08:28 AM	#2
Digitalclips macrumors 6502a Join Date: Mar 2006 Location: Sarasota, Florida	The spend on ads by Apple must be massive these days.

Apr 2, 2008, 08:39 AM	#5
hlfway2anywhere Guest Join Date: Jul 2006	wow. are they out of ideas or what? lame.

Apr 2, 2008, 08:42 AM	#7
overcast macrumors 6502a Join Date: Jun 2007 Location: Rochester, NY	The "Vista Sucks" campaign is getting a bit tiresome. Why not concentrate on how great OSX is instead? I think even my grandmother, is aware that Vista has not lived up to it's potential by now.

Apr 2, 2008, 08:50 AM	#12
TheSpecialist macrumors 6502 Join Date: Jun 2007 Location: The Netherlands, Europe	I think breakthrough is really really funny! Yoga was less, but still a bit funny. Last edited by TheSpecialist : Apr 2, 2008 at 08:55 AM.

Apr 2, 2008, 08:50 AM	#13
Porco macrumors 6502a Join Date: Mar 2005	I'm still of the opinion they should move on from these ads, but I do think the 'Breakthough' ad is one of the better ones in the series - it's a real issue, it's as much a 'why macs are good' rather than just 'why PCs suck' and has at its core the idea that it's not even Microsoft's fault, surely undermining the 'MS bashing' criticism so many seem to get annoyed about with these ads. In response to that point, you could of course list the reasons that having lots of hardware choice is actually good thing, but for ads targeted at consumers who don't know / don't have an opinion on all this stuff already, I think it's a very good idea on Apple's part. I personally think the Yoga one is quite amusing, but completely recognise that it's displaying exactly the kind of 'smugness' that annoys, and actually discourages a lot of non-mac users (and mac users too!). So one good, one bad IMHO.

Apr 2, 2008, 08:51 AM	#14
heffeque macrumors member Join Date: May 2007 Location: Salamanca, Spain, Europe.	Can't see the ad, it shows the Spaces one. Any direct link to the yoga ad?

Apr 2, 2008, 08:54 AM	#15
jonharris200 macrumors 6502 Join Date: Feb 2006 Location: London, UK	I think they're both funny. Maybe I'm easily amused. __________________ For more info, please visit the 500 thread. Alternatively, try Page 3. But whatever you do, live different.

Apr 2, 2008, 08:56 AM	#17
BJMRamage macrumors regular Join Date: Oct 2007	well, i still enjoy all these commercials. glad to see them still pumping them out. And the thing is, they are not using the ads for current Mac Owners, but to those in the PC world who are sick of Vista and everything that Microsoft is.

Apr 2, 2008, 08:58 AM	#20
zoziw macrumors member Join Date: Feb 2006 Location: Canada	I think these ads are still an effective strategy for Apple. I have a Vista box that has performed very well over the last year and I don't have many complaints about it, however, the press Vista has received over the last year has not been very good. These ads keep Vista negativity at the front on non-tech people's minds. __________________ 13.3" MacBook Pro 2.26GHz, 2 GB RAM GeForce 9400 12" iBook G4 1.33 GHz, 1.5 GB RAM Mac Mini G4 1.25 GHz, 512 MB RAM

Apr 2, 2008, 08:59 AM	#21
fastbite macrumors 6502a Join Date: Jul 2007 Location: London	I don't mind the vista bashing but this one feels too aggressive and in your face. Go subtle. __________________ If the movie is a turkey, stuff it! http://www.turkeyornot.com/

Apr 2, 2008, 09:09 AM	#23
HaGG macrumors member Join Date: Jun 2007	I like Vista, so these ad's do nothing for me __________________ cPanel Web Hosting

Apr 2, 2008, 09:14 AM	#25
ziwi macrumors 65816 Join Date: Jan 2004 Location: Right back where I started...	Fine line here...too much may cause a backlash...I like Apple products for what they do for me and not because they are the anti-M$ft. I think they can promote themselves without putting themselves in a position where they are attacking. __________________

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