PowerMac G5 'Fastest Computer' TV Advert Banned in UK

MacBytes · Nov 10, 2003, 11:28 AM

Category: News and Press Releases
Link: PowerMac G5 'Fastest Computer' TV Advert Banned in UK

Posted on MacBytes.com

Approved by arn

Dont Hurt Me · Nov 10, 2003, 11:45 AM

I think we know that this statement from apple is smoke and mirrors, the dual G5 is faster in some stuff and not as fast in others,now if they had a dual 2.5 g5 right now then this statement would be true,the single G5s are not as fast a P4 3 gig so apple still has some work to do if it wants to beat its chest.

DreaminDirector · Nov 10, 2003, 11:49 AM

what a stupid reason for banning the commercial....

drinking Bud doesn't make beautiful women jump into a pool and tear each others clothes off.....

or does it......

Phazer80s · Nov 10, 2003, 11:50 AM

Frankly, I'm glad someone called Apple out on this.

QCassidy352 · Nov 10, 2003, 11:52 AM

This seems silly to me. I guess that living in America, I just accept that any claim I hear in a commercial advertisement needs to be taken with a grain of salt.

spaced · Nov 10, 2003, 11:52 AM

Oh well...

The article does mention "Computer giant Apple..." so that is nice!

gernb · Nov 10, 2003, 11:52 AM

wow...that's funny...and SO British i think

i acually laughed out loud when i read the bit about the G5 being only "Generally as fast as its competitors."

there's a whole monty python sketch developing in my mind now about why the commercial has to be banned.

rotorblade · Nov 10, 2003, 11:53 AM

Sounds to me like Apple is just going to have to deliver faster computers in the near future so there's no question in anyones mind. :-)

barbaloot · Nov 10, 2003, 11:55 AM

ok that's just funny

Bernd · Nov 10, 2003, 11:56 AM

I think that the Brits are little to strict in what they allow in their add claims . This is like energizer claiming the best battery position vs duracel. It depends on how you test. I thought Apples tests showed enough data to permit the claim to be made.
I think the PC weanies complained

Blackcat · Nov 10, 2003, 11:56 AM

Can I just say as UK person, the ITC stink? Ads are not statements of fact they are marketing tools.

I may get them to ban M&M ads on the grounds I've never seen one speak!

ITC Website

toontra · Nov 10, 2003, 11:59 AM

As a longtime Apple user lusting after a G5, I'm glad about us Brits calling Apple on this one.
Advertisers get away with too much in my view - if you make a claim then you have to be able to clearly substantiate it or should withdraw.
TV is full of enough c**p already without Apple and their advertisers adding to it!

IndyGopher · Nov 10, 2003, 12:05 PM

I think an interesting response from Apple, such as simply not selling G5's to anyone in the UK, would be a good test of the computer-buying public's feelings towards rulings like this.

m.r.m. · Nov 10, 2003, 12:07 PM

what difference does it make? apple will shoot another ad for the uk (and possibly the rest of the world). so, maybe we´ll get to see another cool ad soon. that guy being blasted through the house has gotten a bit old now, hasn´t it?

~Shard~ · Nov 10, 2003, 12:11 PM

Although I think this is a bit silly and over the top, I am glad that people are calling Apple on this one. To put it simply, the G5 is NOT the world's fastest personal computer. Is it still an amazing and super-fast machine? Yes, of course it is. But the latest P4s/Xeons, along with those amazing AMD Opterons, seem to edge the G5s out. And I say good for them. I think lots of Mac fanatics seem to think that Apple has to be the absolute best at everything and no matter what, Macs are always superior in every way to PCs - I think this is naive. I love Macs just as much as the next guy, but I realize that facts are facts.

Competition is good, and since there are faster systems out there than the current G5s, Apple will just have to step up to the plate and update the G5s (hopefully @ MWSF in January) to refelct this. After all, these G5s are now 6 months old, which is an eternity in the computer universe.

Just my $0.02...

DanUk2003 · Nov 10, 2003, 12:13 PM

Here's the link to the actual judgement:

http://www.itc.org.uk/itc_publicatio...mplaint_id=930

zzcoop · Nov 10, 2003, 12:14 PM

So... BMW's "Ultimate Driving Machine" ads aren't shown there either? I certainly hope not!

Idiots.

j33pd0g · Nov 10, 2003, 12:15 PM

I've been to the UK, and have seen their smiles. I really think that they need to pool their efforts in a more productive way, and worry about other things.

alset · Nov 10, 2003, 12:16 PM

Quote:

Originally posted by IndyGopher
I think an interesting response from Apple, such as simply not selling G5's to anyone in the UK, would be a good test of the computer-buying public's feelings towards rulings like this.

Which would be great for revenues and market penetration....

Dan

timbloom · Nov 10, 2003, 12:18 PM

Quote:

Originally posted by m.r.m.
that guy being blasted through the house has gotten a bit old now, hasn´t it?

I'd have to add it is an annoying commercial after seeing it on every other commercial break. Good placement of the ads, but they need a good ad to put there. This one just doesn't get the point across.

Apple just needs to advertise OS X. That is the whole selling point! Having a computer that can run it as good as a g5 is great, but advertising OS X would be throwing an ad at anyone that may be a future customer. pro or consumer.

shadowfax · Nov 10, 2003, 12:18 PM

this strikes me as the kind of anti-competition that sails far beyond socialism and communism (note: i'm not insulting these political views) into abject childishness.

they'd better roundly PROVE that it's false advertising before they pull crap like this. as it is, they sound like babyish PC junkies with a sore ego. humph!

the_mole1314 · Nov 10, 2003, 12:21 PM

The commerical is what, 3-4 months old? I mean, this was based on 3 month old results, NOT the latest processors, and not on the new AMDs and Pentium Processors. I can agree with the statements, IF THIS WAS JUNE. It's not, it's November.

cubist · Nov 10, 2003, 12:21 PM

Quote:

Originally posted by ~Shard~
Although I think this is a bit silly and over the top, I am glad that people are calling Apple on this one. To put it simply, the G5 is NOT the world's fastest personal computer. ...

Rubbish. If you don't let Apple claim that, nobody can claim it. Let's suppose some rich guy has a personal Cray. That's his personal computer.

If the Brits check all ads this carefully, no ads will be permitted at all. They're being selective - this is PC trolls at work.

mymemory · Nov 10, 2003, 12:22 PM

Quote:

Originally posted by zzcoop
So... BMW's "Ultimate Driving Machine" ads aren't shown there either? I certainly hope not!

If you take a BMW in some part of my city, it may be your Ultimate Driving Machine experience before you get kidnaped and stolen. No the same thing with other brands of cars.

artistry · Nov 10, 2003, 12:24 PM

In the UK, and in the EU, there are strict rules about claims made in ads. A claim like "The G5 leaves others behind" would be acceptable but "the fastest PC on the planet" would not, because the former is sales talk, the latter is a claim. You can't disprove the former, you can disprove the latter. And you just open yourself up to be disproved. Rightly so.

People believe advertising, and should not be misled. Apple were stupid for making the claim in the way they did, when it would have been cheaper and less controversial to say something far more general.
Cheaper, because this judgement will be reported in all the IT magazines and all Apple's attempts to sell into the business market have just been undone. Very, very stupid.

Nov 10, 2003, 11:28 AM	#1
MacBytes macrumors bot Join Date: Jul 2003	PowerMac G5 'Fastest Computer' TV Advert Banned in UK Category: News and Press Releases Link: PowerMac G5 'Fastest Computer' TV Advert Banned in UK Posted on MacBytes.com Approved by arn

Nov 10, 2003, 11:45 AM	#2
Dont Hurt Me macrumors 601 Join Date: Dec 2002 Location: Yahooville S.C.	I think we know that this statement from apple is smoke and mirrors, the dual G5 is faster in some stuff and not as fast in others,now if they had a dual 2.5 g5 right now then this statement would be true,the single G5s are not as fast a P4 3 gig so apple still has some work to do if it wants to beat its chest. __________________ Those that give up Liberty to have temporary Security deserve Neither......Benjamin Franklin.

Nov 10, 2003, 11:49 AM	#3
DreaminDirector macrumors 6502a Join Date: Sep 2002 Location: Emeryville, CA	what a stupid reason for banning the commercial.... drinking Bud doesn't make beautiful women jump into a pool and tear each others clothes off..... or does it...... __________________ "There's always something waiting at the end of the road. If you're not willing to see what it is, you probably shouldn't be out there in the first place."

Nov 10, 2003, 11:50 AM	#4
Phazer80s macrumors regular Join Date: Jul 2002 Location: Above the 49th	Good, in a way Frankly, I'm glad someone called Apple out on this.

Nov 10, 2003, 11:52 AM	#5
QCassidy352 Contributor Join Date: Mar 2003 Location: Boston, MA	This seems silly to me. I guess that living in America, I just accept that any claim I hear in a commercial advertisement needs to be taken with a grain of salt. __________________ "If Jesus Himself came back to earth and turned water to wine, half of MacRumors would say 'meh, this is red. I wanted white.'"

Nov 10, 2003, 11:52 AM	#6
spaced macrumors newbie Join Date: May 2002 Location: Raleigh, NC	Oh well... The article does mention "Computer giant Apple..." so that is nice!

Nov 10, 2003, 11:52 AM	#7
gernb macrumors regular Join Date: Jun 2002	wow...that's funny...and SO British i think i acually laughed out loud when i read the bit about the G5 being only "Generally as fast as its competitors." there's a whole monty python sketch developing in my mind now about why the commercial has to be banned.

Nov 10, 2003, 11:53 AM	#8
rotorblade macrumors member Join Date: Jul 2003	LOL! Sounds to me like Apple is just going to have to deliver faster computers in the near future so there's no question in anyones mind. :-)

Nov 10, 2003, 11:55 AM	#9
barbaloot macrumors member Join Date: Feb 2002 Location: San Francisco, CA	ok that's just funny

Nov 10, 2003, 11:56 AM	#10
Bernd macrumors member Join Date: Sep 2003	Weak I think that the Brits are little to strict in what they allow in their add claims . This is like energizer claiming the best battery position vs duracel. It depends on how you test. I thought Apples tests showed enough data to permit the claim to be made. I think the PC weanies complained

Nov 10, 2003, 11:56 AM	#11
Blackcat macrumors regular Join Date: Jun 2002 Location: Cirencester, UK	Can I just say as UK person, the ITC stink? Ads are not statements of fact they are marketing tools. I may get them to ban M&M ads on the grounds I've never seen one speak! ITC Website

Nov 10, 2003, 11:59 AM	#12
toontra macrumors regular Join Date: Feb 2003 Location: London UK	As a longtime Apple user lusting after a G5, I'm glad about us Brits calling Apple on this one. Advertisers get away with too much in my view - if you make a claim then you have to be able to clearly substantiate it or should withdraw. TV is full of enough c**p already without Apple and their advertisers adding to it!

Nov 10, 2003, 12:05 PM	#13
IndyGopher macrumors 6502a Join Date: Nov 2001 Location: Indianapolis, IN	I think an interesting response from Apple, such as simply not selling G5's to anyone in the UK, would be a good test of the computer-buying public's feelings towards rulings like this.

Nov 10, 2003, 12:07 PM	#14
m.r.m. macrumors regular Join Date: Oct 2003 Location: Germany	what difference does it make? apple will shoot another ad for the uk (and possibly the rest of the world). so, maybe we´ll get to see another cool ad soon. that guy being blasted through the house has gotten a bit old now, hasn´t it?

Nov 10, 2003, 12:11 PM	#15
~Shard~ macrumors Demi-God Join Date: Jun 2003 Location: 1123.6536.5321	Although I think this is a bit silly and over the top, I am glad that people are calling Apple on this one. To put it simply, the G5 is NOT the world's fastest personal computer. Is it still an amazing and super-fast machine? Yes, of course it is. But the latest P4s/Xeons, along with those amazing AMD Opterons, seem to edge the G5s out. And I say good for them. I think lots of Mac fanatics seem to think that Apple has to be the absolute best at everything and no matter what, Macs are always superior in every way to PCs - I think this is naive. I love Macs just as much as the next guy, but I realize that facts are facts. Competition is good, and since there are faster systems out there than the current G5s, Apple will just have to step up to the plate and update the G5s (hopefully @ MWSF in January) to refelct this. After all, these G5s are now 6 months old, which is an eternity in the computer universe. Just my $0.02... __________________ My riches consist not in the extent of my possessions, but in the fewness of my wants. - J. Brotherton

Nov 10, 2003, 12:13 PM	#16
DanUk2003 macrumors member Join Date: Jun 2003 Location: Worthing, UK	Here's the link to the actual judgement: http://www.itc.org.uk/itc_publicatio...mplaint_id=930

Nov 10, 2003, 12:14 PM	#17
zzcoop macrumors member Join Date: Nov 2003	So... BMW's "Ultimate Driving Machine" ads aren't shown there either? I certainly hope not! Idiots.

Nov 10, 2003, 12:15 PM	#18
j33pd0g macrumors 6502 Join Date: Mar 2003 Location: Central NY	I've been to the UK, and have seen their smiles. I really think that they need to pool their efforts in a more productive way, and worry about other things. __________________ 2 x 2.26 GHz/10.5.8/6GB/Logic Pro 9/Shake 4.1/828mkII/Adam-A7's/DSL

Nov 10, 2003, 12:18 PM	#21
shadowfax macrumors Demi-God Join Date: Sep 2002 Location: Houston, TX	this strikes me as the kind of anti-competition that sails far beyond socialism and communism (note: i'm not insulting these political views) into abject childishness. they'd better roundly PROVE that it's false advertising before they pull crap like this. as it is, they sound like babyish PC junkies with a sore ego. humph! __________________ iMac 3.06 GHz \| 4GB RAM \| 500 GB ::: Unibody MacBook 2.4 GHz \| 4GB RAM\| 250GB 80 GB Video iPod ::: 16 GB iPhone 3G

Nov 10, 2003, 12:21 PM	#22
the_mole1314 macrumors 6502a Join Date: Sep 2003 Location: Dayton, OH	The commerical is what, 3-4 months old? I mean, this was based on 3 month old results, NOT the latest processors, and not on the new AMDs and Pentium Processors. I can agree with the statements, IF THIS WAS JUNE. It's not, it's November.

Nov 10, 2003, 12:24 PM	#25
artistry macrumors member Join Date: Jan 2003 Location: Brighton, UK	Lay off the Brits In the UK, and in the EU, there are strict rules about claims made in ads. A claim like "The G5 leaves others behind" would be acceptable but "the fastest PC on the planet" would not, because the former is sales talk, the latter is a claim. You can't disprove the former, you can disprove the latter. And you just open yourself up to be disproved. Rightly so. People believe advertising, and should not be misled. Apple were stupid for making the claim in the way they did, when it would have been cheaper and less controversial to say something far more general. Cheaper, because this judgement will be reported in all the IT magazines and all Apple's attempts to sell into the business market have just been undone. Very, very stupid. __________________ iChat's great. Now 5 million people aren't talking to me instead of just everyone I know!

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