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Old Jul 10, 2008, 03:24 PM   #1
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iTunes App Store Screenshots, Pricing, and Revenues



Apple has not yet officially released the final version 2.0 Firmware for original iPhone owners just yet, but the App Store does appear to have gone live, and now appears as a link in the iTunes Store. Based on some early experiences with the App Store, we've consolidated these notes and observations about the App Store.

Screenshots can be taken by everyone running Firmware 2.0. By simply holding down the home button and the on/off button simultaneously, you will see a "flash" of white appear on the screen, and a screenshot will have been saved to your Photo roll. Simply syncing your photos to iPhoto will transfer them to your computer. Some forum members have taken advantage of this feature to create a screenshot thread in our App Store forum where they are collecting screenshots from various applications. Additional screenshots are also available at Ars Technica, OrchardSpy, Engadget.




Graph from PinchMedia
The pricing of iTunes Applications will likely remain in flux as the market establishes itself. ReadWriteWeb points us to the above graph by PinchMedia which breaks down how iTunes Apps are being priced at this time. There are clear spikes at Free, $4.99 and $9.99, but there are a number of apps that fall under the $4.99 price.

What's most interesting, however, is Phill Ryu's observation that every iTunes App publishes their download stats on their info page as seen on the iPhone. For example, AOL's free AIM client has already logged over 12,000 downloads:





Now, when we look at an application, such as Super Monkey Ball, we see it has attracted 3927 customers at $9.99/download. This means they've netted $27462 so far today after Apple's 30% cut. Hard to draw too many conclusions, especially since the App Store only officially launched this moment, and the official 2.0 Firmware has not been released. This, however, will be an interesting number to watch over time. Meanwhile, less publicized apps have only seen downloads in the double digits so far.

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Last edited by arn : Jul 10, 2008 at 03:41 PM.
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Old Jul 10, 2008, 03:28 PM   #2
Surely
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Wow. Cha-ching!

Methinks I'd better think up an iPhone App to cash in on this..... and fast!
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Old Jul 10, 2008, 03:28 PM   #3
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"As a result the only people buying apps are the ones who followed these instructions to install the Firmware early."

Maybe I am exception, but I dont even have an iPhone yet. I have an iPod touch, but am downloading all the apps I want before the servers get hammered.
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Old Jul 10, 2008, 06:10 PM   #4
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"As a result the only people buying apps are the ones who followed these instructions to install the Firmware early."

Maybe I am exception, but I dont even have an iPhone yet. I have an iPod touch, but am downloading all the apps I want before the servers get hammered.
I highly doubt the servers will get hammered, they are the same servers that serve up the music on itunes, and there are millions of people downloading from itunes at any given time.

Have you seen how freaky fast itunes downloads a song when you purchase it?!
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Old Jul 10, 2008, 06:16 PM   #5
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Is it me or is Loot messed up. Every time I try to download it I get an error "error = -100000" Weird
Anyway, as any one noticed that Apple changes the Terms of Service.
When I went to download another App is said "The Terms of Service have changed." I wonder what happened?
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Old Jul 10, 2008, 06:18 PM   #6
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Verything is working great on my phone...knock on wood no crashes.
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Old Jul 10, 2008, 06:20 PM   #7
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now over 6200 downloads

on super monkey ball
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Old Jul 10, 2008, 06:28 PM   #8
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6300 downloads on super monkey ball
Their 70% cut is $43,356.
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Old Jul 10, 2008, 06:37 PM   #9
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Has Sega ever said how much their development costs were for making Super Monkey Ball?
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Old Jul 10, 2008, 06:22 PM   #10
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Originally Posted by djrobsd View Post
I highly doubt the servers will get hammered, they are the same servers that serve up the music on itunes, and there are millions of people downloading from itunes at any given time.

Have you seen how freaky fast itunes downloads a song when you purchase it?!
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Old Jul 10, 2008, 09:06 PM   #11
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Originally Posted by Avicdar View Post
"As a result the only people buying apps are the ones who followed these instructions to install the Firmware early."

Maybe I am exception, but I dont even have an iPhone yet. I have an iPod touch, but am downloading all the apps I want before the servers get hammered.
Likewise I've already downloaded 50 free apps from iTunes App store- just wish 2.0 was released for the iPod Touch already! As far as getting software for a mobile platform goes I must say it has been the easiest, most pleasant experience going. People can argue all they want that ,000's of titles are available for Window's powered smartphones- I've yet to see such an elegant, easy to use repository for such.

Many phones I've had have promised over the years updates to the firmware and software, but to my mind none have delivered the way Apple has by using iTunes as a central aggregator. It has made it so simple and, because so much focus is on Apple right now, highly visible to the 'average Joe'

So whilst it may be a 'closed-loop' system it is definately something that works well.
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Old Jul 10, 2008, 09:13 PM   #12
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So whilst it may be a 'closed-loop' system it is definately something that works well.
Agreed! Almost - its also a PITA for developers who have to wait so long just to get their apps "approved" one by one.
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Old Jul 10, 2008, 11:40 PM   #13
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Location: CANADA? eh?
how do we check these numners?
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Old Jul 10, 2008, 03:28 PM   #14
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Slightly surprised more people haven't bought the anatomy app yet. I realize it's pricey but medical people are used to this as books can cost us a fortune. That and it seems like a very well done app. With it being demo'ed in the video I thought that would perk more interest.

Time will tell I guess.
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Old Jul 10, 2008, 04:19 PM   #15
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Netter's Anatomy

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Slightly surprised more people haven't bought the anatomy app yet. I realize it's pricey but medical people are used to this as books can cost us a fortune. That and it seems like a very well done app. With it being demo'ed in the video I thought that would perk more interest.

Time will tell I guess.
I bought the anatomy app! As a massage therapy student, I anticipate this app being an invaluable learning tool/study aid. Once I complete my program and become a Certified Massage Therapist, I anticipate this app evolving into a teaching tool; I'll be able to use it as an educational aid for my clients.
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Old Jul 10, 2008, 04:20 PM   #16
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I just want JiveTalk..
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Old Jul 10, 2008, 03:29 PM   #17
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Clearly Apple has changed the "delivery" game with the iTunes App Store.
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Old Jul 10, 2008, 03:31 PM   #18
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This is amazing.
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Old Jul 10, 2008, 03:32 PM   #19
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So, which app is charging $39.99? Anyone know?
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Old Jul 10, 2008, 03:33 PM   #20
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Location: CANADA? eh?
Image if the 8GB Touch as $199

It would be the new DS + PSP
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Old Jul 10, 2008, 03:36 PM   #21
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I find it interesting that there's three "flashlight" apps that are attempting to charge $1. (There is one free one, and Erica's flashlight app for jailbroken 1.x phones.) There's also an app that's charging for the same functionality (as far as I can tell) as Apple's calculator in iPhone software 2.0.
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Old Jul 10, 2008, 04:05 PM   #22
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Image if the 8GB Touch as $199

It would be the new DS + PSP
Wait until it includes a slide out... touch screen!

I'm really hoping apple will implement a "slide out" version of the phone that includes a second touch screen. That would perhaps solve the "keyboard" complaint some people have (full screen keyboard would be easier to use). In addition, it would make this thing rock like a DS...
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Old Jul 10, 2008, 03:33 PM   #23
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the comment you made about people needing to install firmware before buying apps is incorrect. You don't even need an iphone to use itunes to buy apps from the store.
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Old Jul 10, 2008, 03:36 PM   #24
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I think the med app cost 40...this is crazy...I can't wait for tomorrow...the App store is going to crash...just like mobileme
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Old Jul 10, 2008, 03:40 PM   #25
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Update: Sales numbers increased abruptly for Super Monkey Ball immediately after publishing, so we've adjusted the numbers.
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