Microsoft's New Vista Ad Campaign: Microsoft Mojave

MacRumors · Jul 29, 2008, 04:29 PM

Microsoft has started running ads to try to reverse the bad press that Windows Vista has accumulated this past year. Their new ad campaign points users to MojaveExperiment.

For their "Mojave Experiment", they found people who had bad impressions of Windows Vista but had never used it. They showed the individuals Windows Vista, but told them it was actually a newer version of Windows called Windows Mojave, and recorded their responses.

The ad campaign is part of a larger effort by Microsoft to reverse the negative perception about Vista.

Article Link

clevin · Jul 29, 2008, 04:34 PM

Not bad. Maybe more ppl hear about Vista from apple's ads than the number of people who actually tried..... cute.

Sky Blue · Jul 29, 2008, 04:34 PM

"It's a ossum program you have to see for yourself!"
Terrible Video.

Funny how they never show them using Vista ... probably had a laptop running OS X.

clevin · Jul 29, 2008, 04:37 PM

Quote:

Originally Posted by Sky Blue

Funny how they never show them using Vista ... probably had a laptop running OS X.

haha, plus one for your imagination

bjett92 · Jul 29, 2008, 04:40 PM

If I was not already using OS X, these commercials would not convince me to switch to Vista. At all. All they cared about was how pretty it looked. And how nice the new box looked.

akonradi · Jul 29, 2008, 04:40 PM

I watched a few of those videos, never once seeing what was on the screens. I wonder if they were showing them Mac OS or Linux and claiming it to be Vista.

edit: curses! someone beat me to it.

aaronptrck · Jul 29, 2008, 04:41 PM

All I needed to see was about the first minute when everyone was describing how they hated it....

tsice19 · Jul 29, 2008, 04:41 PM

That was pretty stupid. They are not airing those on TV, are they? They really didn't do a good job of keeping my interest, either. Very scripted.

Shagrat · Jul 29, 2008, 04:43 PM

Just a bit sad, and really, slightly pathetic.

After getting creamed in the ad stakes, this is the best that MSoft can come up with?

Could ask the same about Vista!!!

James17 · Jul 29, 2008, 04:44 PM

I found this video very interesting. There is a negative perception of Vista that is definite. I used it for 12 months on a XP machine and I thought it was great but I fancied a change from Windows. That video shows how perceptions become stereotypes but real-life testing under a different OS name changed it. Vista is nowhere as near as bad as people make out , in my experience anyway.

Hrududu · Jul 29, 2008, 04:47 PM

So they're willing to change their opinions after using it for maybe 5 min? I'm sorry, but you can't make a good assessment of an OS until you've actually put it on your computer and used it day in and day out. Lets get an update from these people after using Vista for a month and see if they still love it so much.

clevin · Jul 29, 2008, 04:48 PM

Quote:

Originally Posted by James17

I found this video very interesting. There is a negative perception of Vista that is definite. I used it for 12 months on a XP machine and I thought it was great but I fancied a change from Windows. That video shows how perceptions become stereotypes but real-life testing under a different OS name changed it. Vista is nowhere as near as bad as people make out , in my experience anyway.

yeah, you wonder where did those stereotype perceptions come from...

Macromullet · Jul 29, 2008, 04:50 PM

As a developer for windows I can say that Vista is a major pain. It made me, a 10 year windows veteran (after having switched away from the mac) and programmer switch to the mac. I simply couldn't get half the things I needed to work working. It was a complete contrast to OS X and is one of the reasons I'm so into the mac these days. It's very easy to switch people that have never used the product. I mean, they were shown it in a room in a closed demo environment. It's much harder to convince people that use it every single day since the release candidates that it's a good, stable product, especially if they've had the pleasure of using OS X day to day.

SP1 is much better than the RTM version, but Windows as a whole still has major issues with things like focus stealing, weird painting issues, and a general feeling that you aren't in control of the OS, but rather it is in control of you. I'm not talking about the ability to tweak it to your hearts content, but rather the fact that Windows does strange things when you least expect it to, and doesn't do things when you expect it to.

Pippen Man · Jul 29, 2008, 04:51 PM

Quote:

Originally Posted by James17

Vista is nowhere as near as bad as people make out , in my experience anyway.

If you read down this thread, more then half of the comments are about how Vista is terrible, or Vista is slow. BUT, if Apple did the same type of experiment with Mac OS X, people would be praising it. It's a great marketing idea by Microsoft, and people are too hypocritical about Vista just because of what people complain about. I have Vista on my machine, and I love it.

But hey, that's my two cents.

halcyo · Jul 29, 2008, 04:52 PM

Sort of a weird way to promote Vista, but whatever.... Man, did they hire all the same marketing people as Apple or something? Even the freakin' music is like an Apple ad!

halcyo

applefan69 · Jul 29, 2008, 04:54 PM

Problem with this is I doubt any of those people got to use vista for very long. I bet all they saw was the fancy start up... the fancy start menu and some nice effects.

ALSO i bet vista was running on a 4Gb 3.0Ghz computer. With specs liek that, YES vista will run quite well... most people dont have money to go buy a brand new laptop for vista tho. So these people were seeing what vista is like on a computer that is overqualified to run vista. MOST computers are underqualified to run vista.

Furthermore.. like i said they probably only used vista for 5 minutes or so... in that time its very hard to run into bugs or a crash. IN FACT if vista DID crash within the 5 minutes that would be beyond horrible.

This is a good attempt on microsofts part... but it just doesnt prove much for me.

twoodcc · Jul 29, 2008, 04:54 PM

i don't know, i didn't really like the 'ad'. maybe it's just me though

Sonicjay · Jul 29, 2008, 04:55 PM

So their new approach is to trick people into using Vista by lying to them? Seriously?

gcmexico · Jul 29, 2008, 04:55 PM

I would have loved to see the screens...kind of shady if you ask me

jwdawso · Jul 29, 2008, 04:56 PM

What a great idea - tell the customer that the customer is wrong.

Quote:

Originally Posted by Sonicjay

So their new approach is to trick people into using Vista by lying to them? Seriously?

Sonicjay's comment is so much better than mine!

dcneiner · Jul 29, 2008, 04:57 PM

The part I really love is that they built the web campaign in Flash vs. Silverlight. Hmm..... I guess even Microsoft knows when not to use its own technology.

That first part is awesome and really solidifies what people feel about Vista... that part was priceless.

clevin · Jul 29, 2008, 04:58 PM

Quote:

Originally Posted by applefan69

ALSO i bet vista was running on a 4Gb 3.0Ghz computer. With specs liek that, YES vista will run quite well..

see, I was just wondering where the stereotypical misconceptions of vista came from, now you made such statement.

who told you vista need 3GHz and 4G RAM? Or you just saying it and bet nobody here know anything about vista? LOL, I have hands-on with 3 Vista machines, from 1G RAM to 2G RAM, from 3GHz AMD Athlon64x2 to Intel CoreDuo, to Celeron 1.8Ghz, Vista runs FINE.

Quote:

Originally Posted by Sonicjay

So their new approach is to trick people into using Vista by lying to them? Seriously?

YES, I guess M$ did learn something from Apple's PC vs. Mac ads...

xix · Jul 29, 2008, 05:01 PM

Quote:

Originally Posted by Pippen Man

If you read down this thread, more then half of the comments are about how Vista is terrible, or Vista is slow. BUT, if Apple did the same type of experiment with Mac OS X, people would be praising it. It's a great marketing idea by Microsoft, and people are too hypocritical about Vista just because of what people complain about. I have Vista on my machine, and I love it.

But hey, that's my two cents.

Enjoy your sony and your inferior operating system.

jackjason · Jul 29, 2008, 05:01 PM

apple can simply add a line to this add:
os x is even better..

phakebrill · Jul 29, 2008, 05:02 PM

Show us in real-time how long it takes to copy/move/delete files in "MOJAVE"!

Jul 29, 2008, 04:29 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Microsoft's New Vista Ad Campaign: Microsoft Mojave Microsoft has started running ads to try to reverse the bad press that Windows Vista has accumulated this past year. Their new ad campaign points users to MojaveExperiment. For their "Mojave Experiment", they found people who had bad impressions of Windows Vista but had never used it. They showed the individuals Windows Vista, but told them it was actually a newer version of Windows called Windows Mojave, and recorded their responses. The ad campaign is part of a larger effort by Microsoft to reverse the negative perception about Vista. Article Link

Jul 29, 2008, 04:34 PM	#2
clevin macrumors 601 Join Date: Aug 2006	Not bad. Maybe more ppl hear about Vista from apple's ads than the number of people who actually tried..... cute. __________________ New features of Firefox 3! Pt 1 & 2. Pt 3, Pt 4, Pt 5 Firefox Extensions Recommendations

Jul 29, 2008, 04:40 PM	#5
bjett92 macrumors 6502 Join Date: Oct 2007 Location: Indy, IN	If I was not already using OS X, these commercials would not convince me to switch to Vista. At all. All they cared about was how pretty it looked. And how nice the new box looked. __________________ 60GB iPod 4th Gen 1GB iPod Shuffle Silver 2nd Gen 16GB iPod Touch 2nd Gen 2.16GHz Intel Core 2 Duo, 2GB memory, 320GB HDD White MacBook

Jul 29, 2008, 04:40 PM	#6
akonradi macrumors 68040 Join Date: Jun 2007 Location: where the crane flies	I watched a few of those videos, never once seeing what was on the screens. I wonder if they were showing them Mac OS or Linux and claiming it to be Vista. edit: curses! someone beat me to it. __________________ Font choice fail!

Jul 29, 2008, 04:41 PM	#7
aaronptrck macrumors member Join Date: Jun 2007 Location: California	All I needed to see was about the first minute when everyone was describing how they hated it.... __________________ Powermac G4 Tower imac (first generation) imac 24 inch 2.8GhZ Ipods: Nano (sec gen.) Nano (3rd Gen) Video, 8gb Touch!

Jul 29, 2008, 04:34 PM	#3
Sky Blue macrumors 68040 Join Date: Jan 2005	"It's a ossum program you have to see for yourself!" Terrible Video. Funny how they never show them using Vista ... probably had a laptop running OS X.

Jul 29, 2008, 04:41 PM	#8
tsice19 macrumors 6502a Join Date: Feb 2008	That was pretty stupid. They are not airing those on TV, are they? They really didn't do a good job of keeping my interest, either. Very scripted. __________________ \| MacBook, 2 GHz C2D, 1GB RAM \| White iPhone \|

Jul 29, 2008, 04:43 PM	#9
Shagrat macrumors 6502 Join Date: Mar 2004	Just a bit sad, and really, slightly pathetic. After getting creamed in the ad stakes, this is the best that MSoft can come up with? Could ask the same about Vista!!! __________________ Proud to be a FireWhiner!

Jul 29, 2008, 04:44 PM	#10
James17 macrumors 6502 Join Date: Dec 2007 Location: Scotland, United Kingdom	I found this video very interesting. There is a negative perception of Vista that is definite. I used it for 12 months on a XP machine and I thought it was great but I fancied a change from Windows. That video shows how perceptions become stereotypes but real-life testing under a different OS name changed it. Vista is nowhere as near as bad as people make out , in my experience anyway. __________________ 13" MacBook Pro 2.53Ghz 4GB 250GB iPhone 3GS 16GB

Jul 29, 2008, 04:47 PM	#11
Hrududu macrumors 6502a Join Date: Jul 2008 Location: Wichita KS	So they're willing to change their opinions after using it for maybe 5 min? I'm sorry, but you can't make a good assessment of an OS until you've actually put it on your computer and used it day in and day out. Lets get an update from these people after using Vista for a month and see if they still love it so much. __________________ MacBook Pro 2.16, 12" Powerbook G4 1.5, TiBook 867, iMac G3 600, G4 Cube 450, 2 Powermac B&W G3 450 & 350, iBook 366, Beige G3 350, Powerbook G3 233 John Sculley would give you a midrange tower.

Jul 29, 2008, 04:50 PM	#13
Macromullet macrumors newbie Join Date: Jul 2007	As a developer for windows I can say that Vista is a major pain. It made me, a 10 year windows veteran (after having switched away from the mac) and programmer switch to the mac. I simply couldn't get half the things I needed to work working. It was a complete contrast to OS X and is one of the reasons I'm so into the mac these days. It's very easy to switch people that have never used the product. I mean, they were shown it in a room in a closed demo environment. It's much harder to convince people that use it every single day since the release candidates that it's a good, stable product, especially if they've had the pleasure of using OS X day to day. SP1 is much better than the RTM version, but Windows as a whole still has major issues with things like focus stealing, weird painting issues, and a general feeling that you aren't in control of the OS, but rather it is in control of you. I'm not talking about the ability to tweak it to your hearts content, but rather the fact that Windows does strange things when you least expect it to, and doesn't do things when you expect it to.

Jul 29, 2008, 04:52 PM	#15
halcyo macrumors newbie Join Date: Jul 2008	Sort of a weird way to promote Vista, but whatever.... Man, did they hire all the same marketing people as Apple or something? Even the freakin' music is like an Apple ad! halcyo

Jul 29, 2008, 04:54 PM	#16
applefan69 macrumors 6502 Join Date: Oct 2007	Problem with this is I doubt any of those people got to use vista for very long. I bet all they saw was the fancy start up... the fancy start menu and some nice effects. ALSO i bet vista was running on a 4Gb 3.0Ghz computer. With specs liek that, YES vista will run quite well... most people dont have money to go buy a brand new laptop for vista tho. So these people were seeing what vista is like on a computer that is overqualified to run vista. MOST computers are underqualified to run vista. Furthermore.. like i said they probably only used vista for 5 minutes or so... in that time its very hard to run into bugs or a crash. IN FACT if vista DID crash within the 5 minutes that would be beyond horrible. This is a good attempt on microsofts part... but it just doesnt prove much for me.

Jul 29, 2008, 04:54 PM	#17
twoodcc macrumors 603 Join Date: Feb 2005 Location: Right side of wrong	i don't know, i didn't really like the 'ad'. maybe it's just me though __________________ tville pump Smarter than the average bear

Jul 29, 2008, 04:55 PM	#18
Sonicjay macrumors Demi-God Join Date: Jan 2008 Location: Detroit area suburbs	So their new approach is to trick people into using Vista by lying to them? Seriously? __________________ iPhone 3G-S, 13" MacBook Pro, TV, 3g Nano, 2G Shuffle, 2G Touch, 3 Mac Minis

Jul 29, 2008, 04:55 PM	#19
gcmexico macrumors 6502a Join Date: Dec 2007 Location: New York City	I would have loved to see the screens...kind of shady if you ask me __________________ PB G3, Imac G4, Imac G5, MacMini Media Center, MBA, TV, 3gS Iphone, 4th gen Nano, Drobo

Jul 29, 2008, 04:57 PM	#21
dcneiner macrumors newbie Join Date: Jul 2008	The part I really love is that they built the web campaign in Flash vs. Silverlight. Hmm..... I guess even Microsoft knows when not to use its own technology. That first part is awesome and really solidifies what people feel about Vista... that part was priceless.

Jul 29, 2008, 05:01 PM	#24
jackjason macrumors regular Join Date: Jul 2006	apple can simply add a line to this add: os x is even better..

Jul 29, 2008, 05:02 PM	#25
phakebrill macrumors 6502a Join Date: Jun 2007 Location: The Digital Sprawl	Show us in real-time how long it takes to copy/move/delete files in "MOJAVE"! __________________ brill 0110000101101110011000010111001001100011011010000111 1001001000000111001001110101011011000110010101111010

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