Microsoft Enlists Jerry Seinfeld in Ad War Against Apple

Gray-Wolf · 06:32 PM

http://www.foxnews.com/story/0,2933,407702,00.html

Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.

The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.

Kashchei · Aug 21, 2008, 06:20 AM

This is a bit ironic since Seinfeld proudly displayed his latest Mac in practically every episode of his sitcom. I guess "B-Movie" didn't bring in the paycheck the way he wanted.

GSMiller · Aug 21, 2008, 08:06 AM

I'm just waiting for this to fail. $10 million for an ad campaign?! People do feature films and don't get paid as much! I like Jerry Seinfeld but he's not exactly the youngest and hippest stand up comedian out there, I think Microsoft is about 15 years too late.

NC MacGuy · Aug 21, 2008, 08:47 AM

Quote:

Originally Posted by Kashchei

This is a bit ironic since Seinfeld proudly displayed his latest Mac in practically every episode of his sitcom. I guess "B-Movie" didn't bring in the paycheck the way he wanted.

Exactly! He was a mac user when mac's weren't cool. How are they going to play that off?

Porco · Aug 21, 2008, 09:25 AM

Quote:

Originally Posted by fox news article

"The new ad effort is expected to use some variation of the slogan "Windows, Not Walls,""

'Fire Windows, Not Firewalls!' ?

Maybe not.

nanofrog · Aug 21, 2008, 09:27 AM

Quote:

Originally Posted by NC MacGuy

Exactly! He was a mac user when mac's weren't cool. How are they going to play that off?

Throw cash around, and pretend it never happened.

iJohnHenry · Aug 21, 2008, 09:47 AM

And all those old pics will come to the fore.

They need someone like Jeff Dunham.

Bill could be played by Achmed the dead terrorist.

Job's?? Why Peanut, of course.

NC MacGuy · Aug 21, 2008, 09:56 AM

Maybe play a switcher in reverse?

"I used to be Mac now I'm a Windows guy...."

swingerofbirch · 10:13 AM

http://www.youtube.com/v/vNDEwsIGJKI&hl=en&fs=1 (seinfeld in apple ad)

I have an instinctive dislike for Jerry Seinfeld. I think it was when I heard him criticizing the person suing his wife on Letterman in a very uncomfortable way. Then I was annoyed that he was so smug with Oprah. Then I was annoyed that he had these really annoying promos for the bee movie during each commercial break of the office one week. And then I've heard him be quite an apologist for scientology. And he's into cars, which is always a turn off to me.

Randman · Aug 21, 2008, 10:08 AM

Maybe he can share some with Michael Richards.

notjustjay · Aug 21, 2008, 10:19 AM

Quote:

Originally Posted by iMac-Knight

Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld.

Right, because Jerry Seinfeld is far from being a stodgy oldster.

Seinfeld was hip and cool in... what, 1995?

sushi · Aug 21, 2008, 10:24 AM

Quote:

Originally Posted by iJohnHenry

They need someone like Jeff Dunham.

Bill could be played by Achmed the dead terrorist.

Job's?? Why Peanut, of course.

That would be funny!

Quote:

Originally Posted by swingerofbirch

I have an instinctive dislike for Jerry Seinfeld.

Same here.

dukebound85 · Aug 21, 2008, 10:27 AM

aww

owell seinfeld is still one of my favorite actors of all time. best. show. ever. made.

ShaneR · Aug 21, 2008, 10:30 AM

This is possibly the most pathetic attempt (and I use that loosely) to compete with the 'I'm a Mac' ads by microsoft

I don't think I would be persuaded to buy anything promoted by someone who's career/life is barely existant.

iJohnHenry · Aug 21, 2008, 10:35 AM

Jerry has more money than Croesus, so why in the Hell is he stooping to this level?

It does make one go "Mmmmm".

NC MacGuy · Aug 21, 2008, 10:40 AM

Christopher Lloyd reprising Doc Brown character using Vista would have been a good move.

soberbrain · Aug 21, 2008, 10:46 AM

Quote:

Originally Posted by iJohnHenry

Jerry has more money than Croesus, so why in the Hell is he stooping to this level?

It does make one go "Mmmmm".

Millions + Millions = More Millions!

I do find it strange since I thought he was a big Mac guy like Kashchei said, he displayed Macs right on his show, even had a TAM!

sushi · Aug 21, 2008, 10:53 AM

Quote:

Originally Posted by soberbrain

I do find it strange since I thought he was a big Mac guy like Kashchei said, he displayed Macs right on his show, even had a TAM!

An indicator of character, perhaps?

Some folks are easily swayed by money.

It does seem strange that he would be pro Apple, including having a TAM, then work for Microsoft in their ad campaign.

arkitect · 11:04 AM

Quote:

Originally Posted by sushi

It does seem strange that he would be pro Apple, including having a TAM, then work for Microsoft in their ad campaign.

OK.
Here is my palm to face moment… But wtf is a TAM?

EDIT: Never mind. Found it…

GGJstudios · Aug 21, 2008, 10:56 AM

Quote:

Originally Posted by iMac-Knight

Microsoft Corp., ... is turning for help to Jerry Seinfeld.
...

Well, Apple's in big trouble now! Might as well close the doors and go home! After all, we know what an expert and authority Jerry Seinfeld is on computer technology! LOL

It's altogether fitting and proper, though. Who would be better than a comedian to help sell software that's a joke!!

dukebound85 · Aug 21, 2008, 11:00 AM

Quote:

Originally Posted by sushi

An indicator of character, perhaps?

Some folks are easily swayed by money.

It does seem strange that he would be pro Apple, including having a TAM, then work for Microsoft in their ad campaign.

lol its not like apple is a religion. id advertise for MS if I was offered 10 million without hesitation

arkitect · Aug 21, 2008, 11:00 AM

Quote:

Originally Posted by ggjstudios

Who would be better than a comedian to help sell software that's a joke!!

Ahem… and Apple of course would never do such a thing?

Quote:

Originally Posted by dukebound85

lol its not like apple is a religion. id advertise for MS if I was offered 10 million without hesitation

Hear, hear!

costabunny · Aug 21, 2008, 11:00 AM

Wait...We're at WAR??? when did this happen..... whats next Pepsi anexing Chicago and throwing all the Coke in a stockade?

OMG wake up MS - all you need to do to sell more of your product is to FIX IT! thats why people are switching, not because of Trendy, Hip Macvertising or style.....

oh dear

xUKHCx · Aug 21, 2008, 11:05 AM

Quote:

Originally Posted by arkitect

OK.
Here is my palm to face moment… But wtf is a TAM?

Twentieth Anniversary Macintosh

rdowns · Aug 21, 2008, 11:13 AM

The master of Microsoft's domain. Good luck with that.

Aug 21, 2008, 05:32 AM	#1
Gray-Wolf macrumors 68020 Join Date: Apr 2008 Location: in a nation turning its back on God	Microsoft Enlists Jerry Seinfeld in Ad War Against Apple http://www.foxnews.com/story/0,2933,407702,00.html Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.'s advertising, is turning for help to Jerry Seinfeld. The software giant's new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say. Last edited by Gray-Wolf : Aug 21, 2008 at 06:32 PM.

Aug 21, 2008, 06:20 AM	#2
Kashchei macrumors 6502a Join Date: Apr 2002 Location: Meat Space	This is a bit ironic since Seinfeld proudly displayed his latest Mac in practically every episode of his sitcom. I guess "B-Movie" didn't bring in the paycheck the way he wanted. __________________ "Since the dawn of time man has dreamed of destroying the sun!" C. Montgomery Burns

Aug 21, 2008, 08:06 AM	#3
GSMiller macrumors 68000 Join Date: Dec 2006 Location: Kentucky	I'm just waiting for this to fail. $10 million for an ad campaign?! People do feature films and don't get paid as much! I like Jerry Seinfeld but he's not exactly the youngest and hippest stand up comedian out there, I think Microsoft is about 15 years too late. __________________ 2.16 GHz 20" iMac \|\| 30GB 5G iPod \|\| 1GB 3G Shuffle \|\| 2.16 GHz Blackbook

Aug 21, 2008, 09:47 AM	#7
iJohnHenry macrumors Demi-God Join Date: Mar 2008 Location: Inscrutable cat.	And all those old pics will come to the fore. They need someone like Jeff Dunham. Bill could be played by Achmed the dead terrorist. Job's?? Why Peanut, of course. __________________ I got some groceries, some peanut butter, to last a couple of days But I ain't got no speakers ain't got no headphones ain't got no records to play

Aug 21, 2008, 09:56 AM	#8
NC MacGuy macrumors Demi-God Join Date: Feb 2005 Location: YMCA	Maybe play a switcher in reverse? "I used to be Mac now I'm a Windows guy...." __________________ *"I'm Larry David, I happen to enjoy wearing women's panties"*

Aug 21, 2008, 10:03 AM	#9
swingerofbirch macrumors 68000 Join Date: Oct 2003 Location: The Amalgamated States of Central North America	http://www.youtube.com/v/vNDEwsIGJKI&hl=en&fs=1 (seinfeld in apple ad) I have an instinctive dislike for Jerry Seinfeld. I think it was when I heard him criticizing the person suing his wife on Letterman in a very uncomfortable way. Then I was annoyed that he was so smug with Oprah. Then I was annoyed that he had these really annoying promos for the bee movie during each commercial break of the office one week. And then I've heard him be quite an apologist for scientology. And he's into cars, which is always a turn off to me. __________________ Blog of Failure After using a PC all day, coming home to my Mac is like a tall, cold glass of peach iced tea. Last edited by swingerofbirch : Aug 21, 2008 at 10:13 AM.

Aug 21, 2008, 10:08 AM	#10
Randman macrumors Demi-God Join Date: Jul 2008 Location: Jacksonville, Fla	Maybe he can share some with Michael Richards. __________________ This is a computer-generated message and needs no signature.

Aug 21, 2008, 10:27 AM	#13
dukebound85 macrumors 603 Join Date: Jul 2005 Location: Upstate New York, but will always have my heart in Colorado	aww owell seinfeld is still one of my favorite actors of all time. best. show. ever. made.

Aug 21, 2008, 10:30 AM	#14
ShaneR macrumors member Join Date: Aug 2008	This is possibly the most pathetic attempt (and I use that loosely) to compete with the 'I'm a Mac' ads by microsoft I don't think I would be persuaded to buy anything promoted by someone who's career/life is barely existant. __________________

Aug 21, 2008, 10:35 AM	#15
iJohnHenry macrumors Demi-God Join Date: Mar 2008 Location: Inscrutable cat.	Jerry has more money than Croesus, so why in the Hell is he stooping to this level? It does make one go "Mmmmm". __________________ I got some groceries, some peanut butter, to last a couple of days But I ain't got no speakers ain't got no headphones ain't got no records to play

Aug 21, 2008, 10:40 AM	#16
NC MacGuy macrumors Demi-God Join Date: Feb 2005 Location: YMCA	Christopher Lloyd reprising Doc Brown character using Vista would have been a good move. __________________ *"I'm Larry David, I happen to enjoy wearing women's panties"*

Aug 21, 2008, 11:00 AM	#23
costabunny macrumors Demi-Goddess Join Date: May 2008 Location: Weymouth, England	Wait...We're at WAR??? when did this happen..... whats next Pepsi anexing Chicago and throwing all the Coke in a stockade? OMG wake up MS - all you need to do to sell more of your product is to FIX IT! thats why people are switching, not because of Trendy, Hip Macvertising or style..... oh dear __________________ Did I really just say that?? what was I thinking......

Aug 21, 2008, 11:13 AM	#25
rdowns macrumors Demi-God Join Date: Jul 2003	The master of Microsoft's domain. Good luck with that. __________________ I'm Larry David. I happen to enjoy wearing women's panties.

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