No Apple Superbowl Ad?

MacRumors · Jan 15, 2004, 07:52 PM

CNN Money reports on the high prices for ads at the upcoming Super Bowl.

This Super Bowl marks the 20th anniversary of Apple's famous 1984 Super Bowl television commercial. A recent article in AdAge noted that Apple was considering a Super Bowl ad to mark this anniversary, however, the CNN article reveals that there are no plans to do so at this time:

Quote:

Incidentally, a spokesman for Apple Computer said the company doesn't have any plans to advertise during the Super Bowl to mark the ad's 20th anniversary, but he did inquire how many ad spots were left.

Sherman · Jan 15, 2004, 07:54 PM

I'm definitely disappointed if this turns out to be true. I was hoping that they'd announce something cool, such as an actual 20th Anniversary Macintosh.

Oh well, here's to hoping that it's not true. Let's go ask Ridley.

Mr Maui · Jan 15, 2004, 08:00 PM

I say save the Superbowl Ad cost and apply it to discounts on the product line.

FriarTuck · Jan 15, 2004, 08:03 PM

Unless they're going to introduce a paradigm-changing product, I'd prefer that they let the legend live on in our memories.

And roll it out for neat stuff like the recent iPod edition during the Stevenote.

PowerBook User · Jan 15, 2004, 08:05 PM

Quote:

Originally posted by Sherman

I'm definitely disappointed if this turns out to be true. I was hoping that they'd announce something cool, such as an actual 20th Anniversary Macintosh.

Oh well, here's to hoping that it's not true. Let's go ask Ridley.

Yeah, that's dissapointing. I hope they change their minds. What if they actually introduced a product during a commercial (maybe an iMac G5

).

hob · Jan 15, 2004, 08:07 PM

Jeez... I really hope apple don't screw this up - i really wanted advertising/media frenzy! It's the 20th Anniversary!! Pssht, they'll probably start at the end of the year claiming 21st Anniversary is more important...

Hob

legion · Jan 15, 2004, 08:12 PM

Quote:

Originally posted by Sherman

Oh well, here's to hoping that it's not true. Let's go ask Ridley.

He's been working on a big movie shooting in Spain. (no time for ads anymore...)

mhouse · Jan 15, 2004, 08:18 PM

Superbowl ad time is heinously overpriced now. Remember all the .coms that bought it a few years back? Fat lotta good it did them.

Steamboatwillie · Jan 15, 2004, 08:29 PM

Quote:

Originally posted by mhouse
Superbowl ad time is heinously overpriced now. Remember all the .coms that bought it a few years back? Fat lotta good it did them.

I have to agree. Also I think that Apple does an excellent job advertising even without the 'big' exposure of the superbowl. I doubt it would really make much of a difference if they ran the ad or not (for sales) and like another poster said save that money to lower the product lines prices!

balconycollapse · Jan 15, 2004, 08:36 PM

There will already be an ad by Pepsi promoting iTunes, and the bottle top give away. I think thats a formal introduction of an exciting paradigm shifting product as well as unheard of ad campaign.

ZildjianKX · Jan 15, 2004, 08:44 PM

Quote:

Originally posted by balconycollapse
There will already be an ad by Pepsi promoting iTunes, and the bottle top give away. I think thats a formal introduction of an exciting paradigm shifting product as well as unheard of ad campaign.

That's exactly what I was going to post... with Pepsi, they don't need another ad.

fredwick · Jan 15, 2004, 08:48 PM

good. it would be cool, but i think it would be a big waste of money that could be spent on R&D or other more numerous advertisements that would be cheaper and reach a larger audiance.

Frohickey · 08:52 PM

Save the money.
Spend it on developing more insanely great products.

$2.3 million... thats 767 PowerMac G5s... they would need to sell another BigMac to break even.

greenstork · Jan 15, 2004, 08:57 PM

Jeez, how is anyone going to find out what an iPod is?

Why would they want to save money when they have to get the word out about a product no one's ever heard about. Wait...er...everyone does know about the iPod already, scratch that.

sushi · Jan 15, 2004, 09:03 PM

Quote:

Originally posted by Frohickey
Save the money.
Spend it on developing more insanely great products.

$2.3 million... thats 767 PowerMac G5s... they would need to sell another BigMac to break even.

Uh, no. They would need to sell many more PowerMac G5s just to break even.

Remember there are costs associated with manufacturing the PowerMac G5.

Sushi

nagromme · Jan 15, 2004, 09:09 PM

Who cares about one TV show? It's of historical interest, but putting the same money into many MORE ads in a variety of other time slots seems to make sense to most advertisers.

And this has nothing to do with any new products or the lack thereof. Apple can introduce new products any time, without an Expo OR a Superbowl ad.

Besides, Apple may get indirect advertising from Pepsi.

Photorun · Jan 15, 2004, 09:14 PM

I agree with above posters, save the money and use those savings to knock $50 off the price of the Mini iPod so they'll sell like hotcakes and will actually make a lot MORE money for Apple at the sub $200 price point. A win-win!

Faeylyn · Jan 15, 2004, 09:27 PM

So what's Apple's cost for a low-end eMac? $500 maybe? 2.3 million would buy over 4500 eMacs. Divide that into 900 computer labs of 50 eMacs per lab. Donate it all to 900 schools across the nation. That, IMO, would be a MUCH better way to spend the money.

crees! · Jan 15, 2004, 10:09 PM

Quote:

Originally posted by greenstork
Jeez, how is anyone going to find out what an iPod is?

Why would they want to save money when they have to get the word out about a product no one's ever heard about. Wait...er...everyone does know about the iPod already, scratch that.

That's what the Pepsi promotion for iTunes is for. iTunes is synominous with iPods and vice versa. I'm not sure how it all works but I wouldn't be surprised if Apple and Pepsi somehow split the advertising cost.

ClimbingTheLog · Jan 15, 2004, 10:18 PM

Quote:

Originally posted by Photorun
I agree with above posters, save the money and use those savings to knock $50 off the price of the Mini iPod so they'll sell like hotcakes and will actually make a lot MORE money for Apple at the sub $200 price point. A win-win!

Nice, Photorun, that was going to be my smart-assed comment.

Jerry Spoon · Jan 15, 2004, 10:20 PM

I sure don't blame apple. I thouht their last superbowl ad (1999 I think) wasn't that good.
Although I think they could do a cool iPod mini commercial. Maybe people will look beyond the price if the commercial is good.

varmit · Jan 15, 2004, 10:21 PM

If they don't, everyone that loves the mac will be very disapointed in Apple. Who cares about pepsi's ad, we want an Apple exclusive ad, something that will get people thinking, like they thought in 1984.

Do it Apple!

I want to have something to cheer about.

daddy-mojo · Jan 15, 2004, 10:38 PM

Quote:

Originally posted by Faeylyn
So what's Apple's cost for a low-end eMac? $500 maybe? 2.3 million would buy over 4500 eMacs. Divide that into 900 computer labs of 50 eMacs per lab. Donate it all to 900 schools across the nation. That, IMO, would be a MUCH better way to spend the money.

that is a good idea. and not to mention that since apple is now a debt free company, that would be a nice additional tax write off with good positive exposure.

Freg3000 · Jan 15, 2004, 10:49 PM

Quote:

Originally posted by Jerry Spoon
I sure don't blame apple. I thouht their last superbowl ad (1999 I think) wasn't that good.

Refresh my memory please....what Ad did Apple run? I wasn't on the Mac Scene back then.

pascalpp · Jan 15, 2004, 11:07 PM

Quote:

Originally posted by Faeylyn
So what's Apple's cost for a low-end eMac? $500 maybe? 2.3 million would buy over 4500 eMacs. Divide that into 900 computer labs of 50 eMacs per lab. Donate it all to 900 schools across the nation. That, IMO, would be a MUCH better way to spend the money.

Even assuming you have the correct cost to Apple per eMac, your math is wrong. 4500 eMacs / 50 per lab = 90 labs, not 900. Or, 900 labs of 5 eMacs each.

Regardless it would be a nice gesture, but don't count on it.

Jan 15, 2004, 07:54 PM	#2
Sherman macrumors regular Join Date: Jul 2002 Location: Berzerkeley	I'm definitely disappointed if this turns out to be true. I was hoping that they'd announce something cool, such as an actual 20th Anniversary Macintosh. Oh well, here's to hoping that it's not true. Let's go ask Ridley. __________________ Fox: You have just recieved the Amish Computer Virus. Since the Amish don't have computers, it is based on the honor system. Please delete all the files from your computer. Thank you for your cooperation.

Jan 15, 2004, 08:00 PM	#3
Mr Maui macrumors 65816 Join Date: Jul 2002	I say save the Superbowl Ad cost and apply it to discounts on the product line. __________________ *UPCOMING APPLE PRODUCTS - The NEW "iWantItAll" and "iWantItNow"* Big brother Gates is watchin' ... an' he ain't likin' ... 8.5% market share!

Jan 15, 2004, 08:03 PM	#4
FriarTuck macrumors 6502 Join Date: May 2003 Location: Chicago area	Unless they're going to introduce a paradigm-changing product, I'd prefer that they let the legend live on in our memories. And roll it out for neat stuff like the recent iPod edition during the Stevenote. __________________ Respectfully yours, FriarTuck

Jan 15, 2004, 08:18 PM	#8
mhouse macrumors member Join Date: Dec 2003 Location: North Carolina	Good Superbowl ad time is heinously overpriced now. Remember all the .coms that bought it a few years back? Fat lotta good it did them. __________________ "The Human Torch was denied a bank loan!"

Jan 15, 2004, 08:50 PM	#13
Frohickey macrumors 6502a Join Date: Feb 2003 Location: PRK	Save the money. Spend it on developing more insanely great products. $2.3 million... thats 767 PowerMac G5s... they would need to sell another BigMac to break even. Last edited by Frohickey : Jan 15, 2004 at 08:52 PM.

Jan 15, 2004, 08:07 PM	#6
hob macrumors 68000 Join Date: Oct 2003 Location: London, UK	Jeez... I really hope apple don't screw this up - i really wanted advertising/media frenzy! It's the 20th Anniversary!! Pssht, they'll probably start at the end of the year claiming 21st Anniversary is more important... Hob

Jan 15, 2004, 08:36 PM	#10
balconycollapse macrumors regular Join Date: Aug 2003 Location: Kansas City	There will already be an ad by Pepsi promoting iTunes, and the bottle top give away. I think thats a formal introduction of an exciting paradigm shifting product as well as unheard of ad campaign.

Jan 15, 2004, 08:48 PM	#12
fredwick macrumors member Join Date: Nov 2003 Location: LA	good. it would be cool, but i think it would be a big waste of money that could be spent on R&D or other more numerous advertisements that would be cheaper and reach a larger audiance.

Jan 15, 2004, 08:57 PM	#14
greenstork macrumors 6502a Join Date: Jan 2003 Location: Seattle,WA	Jeez, how is anyone going to find out what an iPod is? Why would they want to save money when they have to get the word out about a product no one's ever heard about. Wait...er...everyone does know about the iPod already, scratch that. __________________ "The people who are crazy enough to think they can change the world, are the ones who do."

Jan 15, 2004, 09:09 PM	#16
nagromme macrumors 601 Join Date: May 2002 Location: Blinking blue dot	Who cares about one TV show? It's of historical interest, but putting the same money into many MORE ads in a variety of other time slots seems to make sense to most advertisers. And this has nothing to do with any new products or the lack thereof. Apple can introduce new products any time, without an Expo OR a Superbowl ad. Besides, Apple may get indirect advertising from Pepsi. __________________ nagromme Would you like a treatment?

Jan 15, 2004, 09:14 PM	#17
Photorun Banned Join Date: Sep 2003 Location: NYC	I agree with above posters, save the money and use those savings to knock $50 off the price of the Mini iPod so they'll sell like hotcakes and will actually make a lot MORE money for Apple at the sub $200 price point. A win-win!

Jan 15, 2004, 09:27 PM	#18
Faeylyn macrumors member Join Date: Jul 2002	So what's Apple's cost for a low-end eMac? $500 maybe? 2.3 million would buy over 4500 eMacs. Divide that into 900 computer labs of 50 eMacs per lab. Donate it all to 900 schools across the nation. That, IMO, would be a MUCH better way to spend the money.

Jan 15, 2004, 10:20 PM	#21
Jerry Spoon macrumors 6502a Join Date: Jan 2002 Location: Historic St. Charles	I sure don't blame apple. I thouht their last superbowl ad (1999 I think) wasn't that good. Although I think they could do a cool iPod mini commercial. Maybe people will look beyond the price if the commercial is good. __________________ "These days, new digital music download services are becoming more common than spare AOL CDs."

Jan 15, 2004, 10:21 PM	#22
varmit macrumors 68000 Join Date: Aug 2003 Location: NJ	They will do it If they don't, everyone that loves the mac will be very disapointed in Apple. Who cares about pepsi's ad, we want an Apple exclusive ad, something that will get people thinking, like they thought in 1984. Do it Apple! I want to have something to cheer about. __________________ Powerbook 1.67Ghz G4 - 1 Gig RAM Mac Mini 1.83Ghz Core 2 Duo - 2 Gigs RAM 60 Gig iPod - 4th generation http://ducktapeandglue.com

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