Pepsi and iTunes Promotion

MacRumors · Jan 20, 2004, 08:54 AM

Apple has posted a teaser page for the upcoming Pepsi/iTunes 100 million song promotion.

The site offers a mailing list signup form for notification of the promotion which will give away 100 million free iTunes songs on specially marked Pepsi products.

The thank you page notes: "Watch for our ads during the Superbowl."

pb1212580 · Jan 20, 2004, 08:56 AM

Just bring it on!!!!

Swinny · Jan 20, 2004, 08:58 AM

Quote:

"Watch for our adS..."

Is it normal for an ad to be repeated during the Superbowl? or would this suggest more than one ad is to be shown?

AirUncleP · Jan 20, 2004, 09:01 AM

Crank up the junk mail filter.

ThomasJefferson · Jan 20, 2004, 09:04 AM

I -so much- prefer coke, its not even funny.

However, since I teach in a school with 8 pepsi machines ... well lets just say I have a few creative ideas on how this can play to my advantage.

A corporate sponsorship/awareness of an Apple product can only be a g$$d thing. Hopefully this will tempt people away from their Dells and cow-branded computers.

Sho' Nuff

0 and A ai · Jan 20, 2004, 09:06 AM

Buying me a huge load of 20oz bottles at bjs.

Why must I be a marketers wet dream!

LinuxGigolo · Jan 20, 2004, 09:10 AM

Quote:

Originally posted by 0 and A ai
Buying me a huge load of 20oz bottles at bjs.

Why must I be a marketers wet dream!

Do you ordinarily drink a crapload of Pepsi? If not, why not just bypass Pepsi's 1 in 3 chance and spend the $1 you're gonna spend on the bottles of Pepsi on songs from the iTMS. Heck, you'd even save a penny.

I've been hearing a lot of people say that they're going to buy a whole bunch of Pepsi once the promotion starts for the free song, and they seem to forget that individual tracks are only $0.99 @ the iTMS, generally less than a bottle of Pepsi. When they say that, I give them the

face. Anyway.. enjoy your Pepsi.

humangod · Jan 20, 2004, 09:18 AM

"Watch for 'our' ads?"

hm. "ads" is plural. that could mean pepsi has mulitple commercials, or apple may very well indeed put out their own.

Thor74 · Jan 20, 2004, 09:18 AM

Some folks will be upset if this was the only announcement planned for the 20th aniv. Especially since the page 2 rumor headlines were abuzz with thoughts on why the website was going to be updated. Sorry folks. Just some soda, not any new hardware it looks like so far....

unc32 · Jan 20, 2004, 09:20 AM

But if you have no real preference, like me, then you'll just drink the pepsi and then get a free song.

JGowan · Jan 20, 2004, 09:22 AM

Quote:

Originally posted by LinuxGigolo Do you ordinarily drink a crapload of Pepsi? If not, why not just bypass Pepsi's 1 in 3 chance and spend the $1 you're gonna spend on the bottles of Pepsi on songs from the iTMS. Heck, you'd even save a penny.... When they say that, I give them the face. Anyway.. enjoy your Pepsi.

I know most people consider "their beverage" as THE SACRED ELIXIR & NECTAR OF THE GODS. To switch would seem like sacrilege (even for free music). Why? A beverage is just something cold to drink. Sure, for a while I'll switch. Maybe get some free music while I do it. Some people act all high and mighty about their Cola. A friend of mine will ONLY drink COKE and when he comes over, he better had his own, because I might COKE, but I might have, RC, SELECT CHOICE, WINN DIXIE, etc... I am a cheap skate!

Switch to Pepsi for a while: and maybe win some music in the process.

Sonofhaig · Jan 20, 2004, 09:27 AM

Quote:

Originally posted by LinuxGigolo
Do you ordinarily drink a crapload of Pepsi? If not, why not just bypass Pepsi's 1 in 3 chance and spend the $1 you're gonna spend on the bottles of Pepsi on songs from the iTMS. Heck, you'd even save a penny.

I've been hearing a lot of people say that they're going to buy a whole bunch of Pepsi once the promotion starts for the free song, and they seem to forget that individual tracks are only $0.99 @ the iTMS, generally less than a bottle of Pepsi. When they say that, I give them the face. Anyway.. enjoy your Pepsi.

I can't taste or smell anything. I haven't been able to for years. Only taste I can get are the basics... sweet, bitter, etc.
To me, Pepsi and Coke are the same. In fact, there was a period of time a year ago, with steroids, I was able to get taste back briefly. I found out during that time that they're both horrible. But now taste isn't an issue. I only get "sweet" out of them. I drink soda anyway... so I for one will load up on Pepsi. (I'm promotion driven) Actually since I can't taste anything, maybe I should sign up for "Fear Factor".

whooleytoo · Jan 20, 2004, 09:42 AM

Quote:

Originally posted by Macrumors
The thank you page notes: "Watch for our ads during the Superbowl."

Enrique, Beyonce, Britney Spears and Pink have been lined up for a multi-million Pepsi advert 'early this year'. Assuming it's for the Superbowl / iTunes commercial, that's not a bad lineup.

mainstreetmark · Jan 20, 2004, 09:54 AM

Quote:

Originally posted by whooleytoo
Enrique, Beyonce, Britney Spears and Pink ... that's not a bad lineup.

I could argue with that.

LinuxGigolo · Jan 20, 2004, 09:58 AM

Quote:

Originally posted by JGowan
I know most people consider "their beverage" as THE SACRED ELIXIR & NECTAR OF THE GODS. To switch would seem like sacrilege (even for free music). Why? A beverage is just something cold to drink. Sure, for a while I'll switch. Maybe get some free music while I do it. Some people act all high and mighty about their Cola. A friend of mine will ONLY drink COKE and when he comes over, he better had his own, because I might COKE, but I might have, RC, SELECT CHOICE, WINN DIXIE, etc... I am a cheap skate!

Switch to Pepsi for a while: and maybe win some music in the process.

I think you and the poster below you missed my point. To clarify, the point is not that the product is "Pepsi". The point is that the product costs more than the "prize" and given a 1 in 3 chance, if you don't drink a lot of (soda)(pop) (pick your word depending on what you call it), it makes no sense to buy it just for the free song. You'd be better off bypassing the (soda)(pop) purchase altogether and buying the song straight from Apple. I definitely do not care what type of beverage a person drinks.. I just mentioned Pepsi cause.. well.. the promotion is with Pepsi.

neilah · Jan 20, 2004, 10:06 AM

Even though I'm a Coke shareholder, this Pepsi promotion is big news. I plan on switching my normal Coke buying habits to Pepsi just to get a free iTunes track 33% of the time.

CaptainScarlet · Jan 20, 2004, 10:08 AM

Ack!!!

I hate Pepsi!!!

Oh welll....It's still HUGH for Apple...

Wish it was Coke!!

CS.....out

jrv3034 · Jan 20, 2004, 10:09 AM

Well, I for one am addicted to caffeine. I like drinking cola, and since I'm going to buy Pepsi or Coke anyways, I might as well win something with Pepsi.

Pepsi knows what they're doing. They saw that teens (their target market) vastly preferred iTunes over any music store. Faced with a choice, they'll go for the Pepsi instead of the Coke, if only for the iTunes promo.

I wonder how many here know that Steve Jobs used to work for Pepsi?

LinuxGigolo · Jan 20, 2004, 10:11 AM

Quote:

Originally posted by jrv3034
I wonder how many here know that Steve Jobs used to work for Pepsi?

*gasp* *shock* *awe*... Apple doing a promotion with a company that Steve Jobs has former/present affiliation with... (I know.. improper grammar.. sue me)... well that'd be like giving a Pixar movie like A Bug's Life away with iMacs. ha ha ha.

cubist · Jan 20, 2004, 10:29 AM

Quote:

Originally posted by jrv3034
... I wonder how many here know that Steve Jobs used to work for Pepsi?

I don't think he worked for Pepsi. I know he worked for Atari for a while. Are you thinking of Sculley?

I, for one, am getting very tired of iPods and music. I have no doubt that the new banners in the Apple stores are about the mini-iPod and Garage Band.

Gateway is abandoning the PC market to sell TVs. It looks like Apple is about to abandon the computer market to sell music players. :-(

Lepton · Jan 20, 2004, 10:30 AM

Quote:

Originally posted by whooleytoo
Enrique, Beyonce, Britney Spears and Pink have been lined up for a multi-million Pepsi advert 'early this year'. Assuming it's for the Superbowl / iTunes commercial, that's not a bad lineup.

You can see a picture of Pink, dressed as a gladiator, in this shot allegedly from the new commercial:

Pink Gladiator

CaptainScarlet · Jan 20, 2004, 10:33 AM

Quote:

Originally posted by Lepton
You can see a picture of Pink, dressed as a gladiator, in this shot allegedly from the new commercial:

Pink Gladiator

Spiky Black Hard Edged!!

K12MacTech · Jan 20, 2004, 10:33 AM

Can somebody post a screen shot? Darn Websense (content filtering software) has blocked the iTunes page again because it falls in the category of "MP3s". I've submitted a request to unblock, but that usually takes a couple of days.

Foxer · Jan 20, 2004, 10:38 AM

Quote:

Originally posted by jrv3034
I wonder how many here know that Steve Jobs used to work for Pepsi?

Unless you know about some childhood soda distriubutorship, I think you're a little off on this one. Jobs lured John Scully, then the CEO of Pepsi, to Apple with the famous question, "Do you want to sell sugared water for the rest of your life."

I'm sure these ads will be - in the main - Pepsi ads that promote the contest. Probably an Apple logo or two. Hardly the second coming of the 1984 ad. By the by, are all those Pepsi artists available on iTunes? Sort of odd if they shilled for a service they don't benefit from.

Other.au · Jan 20, 2004, 10:41 AM

Firstly i would like to ask wether this promotion will be available in Australia.

Secondly, with all these songs available only through the itunes music store, wouldnt it force thousands of people to download itunes?
Forcing many users to use it as their jukebox software and eventually buy more ipods. =)
This would also a result promote the use of ACC and hurt WMA.

Thirdly, i would like to ask why AAC is such a powerful format.

Fourhtly, is WMA such a widespread format on PC even though its the standrard one with Windows Media Player.
I was under the impression that Windows users avoided this format at all costs, and that it was as a result not used very often.

Jan 20, 2004, 08:54 AM	#1
MacRumors macrumors bot Join Date: Apr 2001	Pepsi and iTunes Promotion Apple has posted a teaser page for the upcoming Pepsi/iTunes 100 million song promotion. The site offers a mailing list signup form for notification of the promotion which will give away 100 million free iTunes songs on specially marked Pepsi products. The thank you page notes: "Watch for our ads during the Superbowl."

Jan 20, 2004, 08:56 AM	#2
pb1212580 macrumors member Join Date: Sep 2003	Just bring it on!!!! __________________ ---------------------------------------- PB 12" 1Ghz 1.25G 80G

Jan 20, 2004, 09:01 AM	#4
AirUncleP macrumors regular Join Date: Dec 2002 Location: USA	Crank up the junk mail filter. __________________ plaid pants......and an argyal sweater......No he's not retarded! McToast gets it.......do you?

Jan 20, 2004, 09:04 AM	#5
ThomasJefferson macrumors 6502 Join Date: Jul 2002 Location: Virginia	I -so much- prefer coke, its not even funny. However, since I teach in a school with 8 pepsi machines ... well lets just say I have a few creative ideas on how this can play to my advantage. A corporate sponsorship/awareness of an Apple product can only be a g$$d thing. Hopefully this will tempt people away from their Dells and cow-branded computers. Sho' Nuff __________________ Currently in a committed relationship with my Gitzo 3540LS

Jan 20, 2004, 09:06 AM	#6
0 and A ai macrumors regular Join Date: Jan 2004	Buying me a huge load of 20oz bottles at bjs. Why must I be a marketers wet dream! __________________ You Can Say I'm dreamer But I'm not the only one. - John Lennon

Jan 20, 2004, 09:18 AM	#8
humangod macrumors member Join Date: Nov 2003 Location: sac, california	ads? "Watch for 'our' ads?" hm. "ads" is plural. that could mean pepsi has mulitple commercials, or apple may very well indeed put out their own.

Jan 20, 2004, 09:18 AM	#9
Thor74 macrumors newbie Join Date: Jan 2004 Location: Texas	Ouch.. some big update then... Some folks will be upset if this was the only announcement planned for the 20th aniv. Especially since the page 2 rumor headlines were abuzz with thoughts on why the website was going to be updated. Sorry folks. Just some soda, not any new hardware it looks like so far....

Jan 20, 2004, 09:20 AM	#10
unc32 macrumors regular Join Date: Jul 2002	But if you have no real preference, like me, then you'll just drink the pepsi and then get a free song.

Jan 20, 2004, 10:06 AM	#16
neilah macrumors newbie Join Date: Dec 2003	Even though I'm a Coke shareholder, this Pepsi promotion is big news. I plan on switching my normal Coke buying habits to Pepsi just to get a free iTunes track 33% of the time.

Jan 20, 2004, 10:08 AM	#17
CaptainScarlet macrumors regular Join Date: Jul 2002 Location: CheeseLand	Ack!!! I hate Pepsi!!! Oh welll....It's still HUGH for Apple... Wish it was Coke!! CS.....out

Jan 20, 2004, 10:09 AM	#18
jrv3034 macrumors 6502a Join Date: Oct 2002 Location: New York City	Well, I for one am addicted to caffeine. I like drinking cola, and since I'm going to buy Pepsi or Coke anyways, I might as well win something with Pepsi. Pepsi knows what they're doing. They saw that teens (their target market) vastly preferred iTunes over any music store. Faced with a choice, they'll go for the Pepsi instead of the Coke, if only for the iTunes promo. I wonder how many here know that Steve Jobs used to work for Pepsi? __________________ jrv3034 Dual 2GHz G5 PowerMac / 160GB & 200GB internal HDDs / Two 250GB LaCie FW HDDs / 1.5GB RAM / Superdrive / Mitsubishi 22" DiamondPro / JBL Creature / Logitech MX500 / Zip 100 / iPod 15GB 3G / Samsung i500 / Miglia AlchemyTV DVR

Jan 20, 2004, 10:33 AM	#23
K12MacTech macrumors member Join Date: Jul 2003	Can somebody post a screen shot? Darn Websense (content filtering software) has blocked the iTunes page again because it falls in the category of "MP3s". I've submitted a request to unblock, but that usually takes a couple of days.

Jan 20, 2004, 10:41 AM	#25
Other.au macrumors member Join Date: Jan 2004 Location: Sydney Aus	Questions in relation to this promotion. Firstly i would like to ask wether this promotion will be available in Australia. Secondly, with all these songs available only through the itunes music store, wouldnt it force thousands of people to download itunes? Forcing many users to use it as their jukebox software and eventually buy more ipods. =) This would also a result promote the use of ACC and hurt WMA. Thirdly, i would like to ask why AAC is such a powerful format. Fourhtly, is WMA such a widespread format on PC even though its the standrard one with Windows Media Player. I was under the impression that Windows users avoided this format at all costs, and that it was as a result not used very often.

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