Apple's U.S. Notebook Marketshare up to 10.6%

MacRumors · 12:38 PM

The latest NPD Data as reported by MacDailyNews reveals that Apple has had significant year-over-year growth in their notebook sales.

Apple's notebook marketshare in the U.S. jumped up to 10.6% in Q2 2008. This is up from 6.6% in the year-ago Q2 quarter. Based on the chart, most of that marketshare was taken from Acer and Toshiba.

In absolute numbers, Apple has historically reached as high as 10.1% marketshare for a one month period in January of last year, but the year-over-year trend across a 3 month period still seems notable.

Article Link

wavelayer · Sep 17, 2008, 12:07 PM

I wonder when AAPL will improve...

G5power · Sep 17, 2008, 12:07 PM

Just think with "new" versions and possibly more aggressive pricing how this could trend.

mobilehaathi · Sep 17, 2008, 12:08 PM

Up, up, up, and away!

Hopefully this will start to convince software developers (ok i'm currently thinking games) to begin Mac support. Maybe once the Apple market share reaches a certain critical point, they might decide its worth it to market games to Apple users too...

thejadedmonkey · Sep 17, 2008, 12:08 PM

Wait, that's 1 in every 10 laptops?

that's great news! Maybe autodesk will finally make a mac version... or not

Clayne · Sep 17, 2008, 12:10 PM

sweet! Now just release the new ones, and bump that up a notch.

Col127 · 12:36 PM

woot! go apple go!

kjs862 · Sep 17, 2008, 12:13 PM

Quote:

Originally Posted by wavelayer

I wonder when AAPL will improve...

I was going to say the same thing. The thing is, the entire market is doing very bad.

ChrisA · Sep 17, 2008, 12:14 PM

Quote:

Originally Posted by MacRumors

Apple's notebook marketshare in the U.S. jumped up to 10.6% in Q2 2008.

Now if only Apple could make a "normal desktop machine" that most people would want they could move their desktop market share up too.

amac4me · Sep 17, 2008, 12:16 PM

Has to be all those people making the switch!!

RTiii320 · Sep 17, 2008, 12:17 PM

Quote:

Originally Posted by wavelayer

I wonder when AAPL will improve...

i agree, however the US economy is in a rut. So even though more people are interested in apple products its going to be hard to see a rise in their stock.

siurpeeman · Sep 17, 2008, 12:21 PM

Quote:

Originally Posted by amac4me

Has to be all those people making the switch!!

unless faithful mac users are buying two or three laptops at a time or if outer space aliens are suddenly buying apple laptops in bulk, i think you're right!

cshale210 · Sep 17, 2008, 12:22 PM

I wonder what percent of that is students. an incredible amount of kids at my college have macs

Dorfdad · Sep 17, 2008, 12:23 PM

Quote:

Originally Posted by ChrisA

Now if only Apple could make a "normal desktop machine" that most people would want they could move their desktop market share up too.

here here Damn you apple update the MAC MINI at least!!!!!!!!!!!

andiwm2003 · Sep 17, 2008, 12:32 PM

Quote:

Originally Posted by amac4me

Has to be all those people making the switch!!

nope,

it's all the bankers spending the bonusses on a luxury laptop. so expect that marketshare to go down

seriously, that is good news because that means more and better acceptance of macs even in the business world.

KingYaba · Sep 17, 2008, 12:33 PM

Quote:

Originally Posted by wavelayer

I wonder when AAPL will improve...

Good time to buy if you ask me.

deannnnn · Sep 17, 2008, 12:35 PM

I switched from Toshiba to Apple in 2004 =)
Best decision I ever made.

davidangel · Sep 17, 2008, 12:35 PM

This sparks some thoughts that I immediately blogged:

http://davidius.net/blog/2008/09/17/...-market-share/

bobbleheadbob · Sep 17, 2008, 12:39 PM

I wonder what the marketshare is for personal vs. business use of notebooks? Apple must have a much higher share of the personal computing market for laptops. I would reckon that Dell's stranglehold on the corporate marketplace must be weighing down the overall numbers....

nagromme · Sep 17, 2008, 12:42 PM

It seems to me that Acer makes about the worst Windows laptops, and Toshiba makes about the best. Weird to be primarily taking share from both of them!

I would have thought Apple would make relatively less of a dent in the cheap Acer-family brands (Acer, Gateway, eMachines, Packard-Bell... they're all together now).

BRLawyer · Sep 17, 2008, 12:42 PM

Quote:

Originally Posted by RTiii320

i agree, however the US economy is in a rut. So even though more people are interested in apple products its going to be hard to see a rise in their stock.

Well, foreign sales make up to some 50% if not more of Apple's revenues...and the US economy will surely become more and more irrelevant in the global context with the continuous rise of the advanced emerging economies; Apple is gonna be wise enough to profit from that.

And yeah, this jump proves once more that MS is DEAD. And Acer is the next on the list.

Aranince · Sep 17, 2008, 12:44 PM

It'll go up once they release those darn Macbook Pros

MrCrowbar · Sep 17, 2008, 12:51 PM

Quote:

Originally Posted by ChrisA

Now if only Apple could make a "normal desktop machine" that most people would want they could move their desktop market share up too.

No one except gamers and professionals or people with no money buy desktops nowadays.

Apple got the professionals covered with the Mac Pro. For normal office tasks, the iMac is perfect. But offices will continue to buy Dell because they're dirt cheap, run windows and have nice enterprise support plans.

Gamers... Apple doesn't care about hardcore gamers, got it? Only casual gamers, that's what the iPod Touch is for.

People with no money: Apple does not care about them, period. High margins work well, too. A budget model would either not worth high designing costs or look and operate badly. And an ugly product is bad advertizing.

nick9191 · Sep 17, 2008, 12:51 PM

Don't forget this is overall. IE. if you look at every laptop in America 1/10 will be Macs. If you actually look at the amount being sold Apple they have around a 25% marketshare.

specialbuddy · Sep 17, 2008, 12:53 PM

Quote:

Originally Posted by thejadedmonkey

Wait, that's 1 in every 10 laptops?

that's great news! Maybe autodesk will finally make a mac version... or not

currently in the same situation so I know what you mean.

Sep 17, 2008, 12:03 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple's U.S. Notebook Marketshare up to 10.6% The latest NPD Data as reported by MacDailyNews reveals that Apple has had significant year-over-year growth in their notebook sales. Apple's notebook marketshare in the U.S. jumped up to 10.6% in Q2 2008. This is up from 6.6% in the year-ago Q2 quarter. Based on the chart, most of that marketshare was taken from Acer and Toshiba. In absolute numbers, Apple has historically reached as high as 10.1% marketshare for a one month period in January of last year, but the year-over-year trend across a 3 month period still seems notable. Article Link Last edited by arn : Sep 17, 2008 at 12:38 PM.

Sep 17, 2008, 12:07 PM	#3
G5power macrumors 6502 Join Date: Feb 2005	Just think with "new" versions and possibly more aggressive pricing how this could trend. __________________ iMac 2.8 Ghz 4 GB RAM 500 GB Mini 1.66 & 24 inch Dell 2405 LCD

Sep 17, 2008, 12:08 PM	#4
mobilehaathi macrumors 6502 Join Date: Aug 2008 Location: Earth	Up, up, up, and away! Hopefully this will start to convince software developers (ok i'm currently thinking games) to begin Mac support. Maybe once the Apple market share reaches a certain critical point, they might decide its worth it to market games to Apple users too... __________________ 15" MBP, 2.5 GHz Penryn, 4GB RAM/Fedora 7 Box + Samsung 226cw/8GB iPod Touch/60GB iPod Video

Sep 17, 2008, 12:08 PM	#5
thejadedmonkey macrumors 68040 Join Date: May 2005 Location: Pa	Wait, that's 1 in every 10 laptops? that's great news! Maybe autodesk will finally make a mac version... or not __________________ Mac Mini G4 • MacBook Pro • iPod Nano "Good judgement comes from experience, experience comes from bad judgement. - Mark Twain

Sep 17, 2008, 12:10 PM	#6
Clayne macrumors 6502 Join Date: Jul 2008	sweet! Now just release the new ones, and bump that up a notch. __________________ "The society that abolishes all adventure makes the abolition of that society the only real adventure."

Sep 17, 2008, 12:07 PM	#2
wavelayer macrumors member Join Date: May 2005	I wonder when AAPL will improve...

Sep 17, 2008, 12:12 PM	#7
Col127 macrumors 6502 Join Date: Sep 2003 Location: Toronto, Canada	woot! go apple go! Last edited by Doctor Q : Sep 17, 2008 at 12:36 PM. Reason: no need to quote entire first post

Sep 17, 2008, 12:16 PM	#10
amac4me macrumors 65816 Join Date: Apr 2005	Has to be all those people making the switch!! __________________ Switch To A Mac http://switchtoamac.com

Sep 17, 2008, 12:22 PM	#13
cshale210 macrumors member Join Date: Nov 2007	I wonder what percent of that is students. an incredible amount of kids at my college have macs __________________ My two children: MacBook Aluminum 2.4/250/2GB 16 GB iPhone White

Sep 17, 2008, 12:35 PM	#17
deannnnn macrumors 6502a Join Date: Jun 2007 Location: New York City & South Florida	I switched from Toshiba to Apple in 2004 =) Best decision I ever made. __________________ MacBook 2.2 GHz Intel, 2 GB RAM iMac G5 20" 1.8 GHz PPC, 1.25 GB RAM iPhone 3GS 32GB

Sep 17, 2008, 12:35 PM	#18
davidangel macrumors newbie Join Date: Jan 2008	Blog This sparks some thoughts that I immediately blogged: http://davidius.net/blog/2008/09/17/...-market-share/

Sep 17, 2008, 12:39 PM	#19
bobbleheadbob macrumors 6502a Join Date: Feb 2007 Location: Massachusetts	I wonder what the marketshare is for personal vs. business use of notebooks? Apple must have a much higher share of the personal computing market for laptops. I would reckon that Dell's stranglehold on the corporate marketplace must be weighing down the overall numbers....

Sep 17, 2008, 12:42 PM	#20
nagromme macrumors 601 Join Date: May 2002 Location: Blinking blue dot	It seems to me that Acer makes about the worst Windows laptops, and Toshiba makes about the best. Weird to be primarily taking share from both of them! I would have thought Apple would make relatively less of a dent in the cheap Acer-family brands (Acer, Gateway, eMachines, Packard-Bell... they're all together now). __________________ nagromme Would you like a treatment?

Sep 17, 2008, 12:44 PM	#22
Aranince macrumors 6502a Join Date: Apr 2007 Location: California	It'll go up once they release those darn Macbook Pros

Sep 17, 2008, 12:51 PM	#24
nick9191 macrumors 68030 Join Date: Feb 2008 Location: Britain	Don't forget this is overall. IE. if you look at every laptop in America 1/10 will be Macs. If you actually look at the amount being sold Apple they have around a 25% marketshare.

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