Apple and Pepsi iTunes Promotion

MacRumors · 10:19 AM

Apple's homepage has been changed to promote the upcoming Pepsi-iTunes 100 million song promotion.

Apple also announced that five new Pepsi commercials for Pepsi and Sierra Mist will be aired during the 1st, 2nd and 3rd quarters in the Superbowl on February 1st.

Pepsi iTunes – “I Fought The Law”
Pepsi – “Crossroads”
Pepsi – “Mountain Men”
Sierra Mist – “Bagpipes”
Sierra Mist – “Fire Escape”

Based on the descriptions, the "I Fought The Law" commercial (screenshots in comments thread) appears to be the only one directly promoting the Pepsi-iTunes promotion.

arn · Jan 28, 2004, 10:07 AM

screen 1

arn · Jan 28, 2004, 10:08 AM

screen 2

arn · Jan 28, 2004, 10:08 AM

screen 3

27407 · Jan 28, 2004, 10:12 AM

Lovely...

Belly-laughs · Jan 28, 2004, 10:14 AM

Kitsch!

DeusOmnis · Jan 28, 2004, 10:15 AM

5 apple commertials on the super bowl... w00t!

El Tritoma · Jan 28, 2004, 10:17 AM

Quote:

Originally posted by DeusOmnis
5 apple commertials on the super bowl... w00t!

I think there is only one Apple commercial. Not sure why Apple would mention the others.

ThomasJefferson · Jan 28, 2004, 10:17 AM

If all this expands marketshare for Apple hardware - hooking in the young, then great.

I would prefer hardware updates across the whole product line but while waiting ...
I plan on helping the recycling club quite a bit this semester. We have about 8 Pepsi machines on campus.

Raiden · Jan 28, 2004, 10:18 AM

I think this promotion is great, but damn, 100 million songs? I mean havent we only sold like 30 mil so far? Also, thats 300 million bottles of pepsi. How long does it take normally take pepsi to sell that many?

I think the idea is good for this campaign, but untill I see more numbers, im going to remain a bit skeptical....

xtekdiver · Jan 28, 2004, 10:20 AM

So much for Railhead's prediction. Should have known that this would be the next big change to Apple's web site. They wouldn't promote this and a new major product announcement. Perhaps after the Superbowl we will see updates to the Powermac and the new monitors?

Codemonkey · Jan 28, 2004, 10:25 AM

Quote:

Originally posted by Belly-laughs
Kitsch!

No kidding. Almost a textbook example.

Oh well. The public will eat [drink] it up.

ITR 81 · Jan 28, 2004, 10:33 AM

Quote:

Originally posted by Raiden
I think this promotion is great, but damn, 100 million songs? I mean havent we only sold like 30 mil so far? Also, thats 300 million bottles of pepsi. How long does it take normally take pepsi to sell that many?

I think the idea is good for this campaign, but untill I see more numbers, im going to remain a bit skeptical....

More likely around 35 million now.
We should hit 40 million by the end of Feb if not over that mark.
We should hit around 100 million around March with the new Pepsi.
It doesn't take long..especially during SB season...or basketball season.
I say Pepsi can do it in about 2 months...knowing how much Pepsi folks drink around here.

stoid · Jan 28, 2004, 10:39 AM

The real question is what the return rate is going to be.

Yeah 100 mil winners will be uncapped, but will even 1 in 5 winners actually redeem their song or just count it as 'another one of them stupid useless give-aways'?

VicMacs · Jan 28, 2004, 10:39 AM

are the bootles going outside of the US? i will wait till someone sells 100 winning unused bottlecaps for 20 dollars on ebay... i mean... are people really goig to download itunes to get their 1 song? i just hope they dont throw the caps away...

SEND THEM TO ME!!!

wordmunger · Jan 28, 2004, 10:40 AM

Quote:

Originally posted by El Tritoma
I think there is only one Apple commercial. Not sure why Apple would mention the others.

Actually, at this point there are really no Apple commercials. The commercials and the promotion are paid for by Pepsi. Apple has agreed to cross-promote on its Web site and with iTunes. But maybe Apple will surprise us with a real Apple commercial.

FriarTuck · Jan 28, 2004, 10:41 AM

Diet Pepsi and my PB would be two of my ten desert island items.

Stores in my area are blowing out the non-iTunes bottles at ridiculous prices to clear the supply channel. I'm stocking up, but that stuff will just sit in storage while I consume the iTunes Diet Pepsi.

bertagert · Jan 28, 2004, 10:41 AM

I saw part of a Pepsi ad for the superbowl. It has Britney Spears, Beyonce', Inrique Eglasias and that chick from Third Rock from the Sun tv show. They're all in the middle of the coliseum in Rome, singing "we will, we will rock you" [by queen]. All dressed in gladiator garb. Inrique is acting like Caesar.

I think, judging from the song, that this commercial will also be itunes related. Of course, maybe they're trying to tell everyone that Pepsi will rock you. Guess we'll find out on Sunday.

MongoTheGeek · Jan 28, 2004, 10:42 AM

Quote:

Originally posted by El Tritoma
I think there is only one Apple commercial. Not sure why Apple would mention the others.

Looked like apple just hosting Pepsi's bumpf.

idkew · Jan 28, 2004, 10:45 AM

Quote:

Originally posted by bertagert
I saw part of a Pepsi ad for the superbowl. It has Britney Spears, Beyonce', Inrique Eglasias and that chick from Third Rock from the Sun tv show. They're all in the middle of the coliseum in Rome, singing "we will, we will rock you" [by queen]. All dressed in gladiator garb. Inrique is acting like Caesar.

I think, judging from the song, that this commercial will also be itunes related. Of course, maybe they're trying to tell everyone that Pepsi will rock you. Guess we'll find out on Sunday.

wrong commercial

MongoTheGeek · Jan 28, 2004, 10:45 AM

Quote:

Originally posted by bertagert
I saw part of a Pepsi ad for the superbowl. It has Britney Spears, Beyonce', Inrique Eglasias and that chick from Third Rock from the Sun tv show. They're all in the middle of the coliseum in Rome, singing "we will, we will rock you" [by queen]. All dressed in gladiator garb. Inrique is acting like Caesar.

I think, judging from the song, that this commercial will also be itunes related. Of course, maybe they're trying to tell everyone that Pepsi will rock you. Guess we'll find out on Sunday.

I wondered about that. It wasn't one of the 5 listed. Maybe its a pregame/postgame commercial.

bertagert · Jan 28, 2004, 10:48 AM

Quote:

Originally posted by idkew
wrong commercial

Expand on that a bit. Did I see something that isn't going to be a commercial, one that has already aired, or the commercial doesn't deal with itunes?

idkew · Jan 28, 2004, 10:51 AM

Quote:

Originally posted by bertagert
Expand on that a bit. Did I see something that isn't going to be a commercial, one that has already aired, or the commercial doesn't deal with itunes?

its a pepsi europe ad.

http://forums.macrumors.com/showthre...t=pepsi+europe

mhar4 · Jan 28, 2004, 10:53 AM

Hmm...

from Pepsi Press Release

Quote:

The promotion will run until March 31, 2004

So how many of the 100m songs will be given away in two months?

jmsait19 · Jan 28, 2004, 10:53 AM

are these caps only on pepsi or will they be on all pepsi products like mountain dew and such??

Jan 28, 2004, 10:07 AM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple and Pepsi iTunes Promotion Apple's homepage has been changed to promote the upcoming Pepsi-iTunes 100 million song promotion. Apple also announced that five new Pepsi commercials for Pepsi and Sierra Mist will be aired during the 1st, 2nd and 3rd quarters in the Superbowl on February 1st. Pepsi iTunes – “I Fought The Law” Pepsi – “Crossroads” Pepsi – “Mountain Men” Sierra Mist – “Bagpipes” Sierra Mist – “Fire Escape” Based on the descriptions, the "I Fought The Law" commercial (screenshots in comments thread) appears to be the only one directly promoting the Pepsi-iTunes promotion. Last edited by arn : Jan 28, 2004 at 10:19 AM.

Jan 28, 2004, 10:07 AM	#2
arn macrumors god Join Date: Apr 2001	screen 1 Attached Images

Jan 28, 2004, 10:08 AM	#3
arn macrumors god Join Date: Apr 2001	screen 2 Attached Images

Jan 28, 2004, 10:08 AM	#4
arn macrumors god Join Date: Apr 2001	screen 3 Attached Images

Jan 28, 2004, 10:14 AM	#6
Belly-laughs macrumors 6502a Join Date: Jun 2003	Oh dear! Kitsch!

Jan 28, 2004, 10:12 AM	#5
27407 Guest Join Date: Jan 2004	Lovely...

Jan 28, 2004, 10:15 AM	#7
DeusOmnis macrumors 6502 Join Date: Jul 2002 Location: Ann Arbor, MI	5 apple commertials on the super bowl... w00t! __________________ Dual 1 GHz MDD G4 ][ 1.5 GB DDR RAM ][ 80 GB HD ][ Sony 19" Trinitron G410R ][ GeForce 4 Ti 4600 ][ M-Audio Revolution 7.1 Sound Card ][ Klipsch 5.1 Ultra

Jan 28, 2004, 10:17 AM	#9
ThomasJefferson macrumors 6502 Join Date: Jul 2002 Location: Virginia	If all this expands marketshare for Apple hardware - hooking in the young, then great. I would prefer hardware updates across the whole product line but while waiting ... I plan on helping the recycling club quite a bit this semester. We have about 8 Pepsi machines on campus. __________________ Currently in a committed relationship with my Gitzo 3540LS

Jan 28, 2004, 10:18 AM	#10
Raiden macrumors regular Join Date: Jun 2002	I think this promotion is great, but damn, 100 million songs? I mean havent we only sold like 30 mil so far? Also, thats 300 million bottles of pepsi. How long does it take normally take pepsi to sell that many? I think the idea is good for this campaign, but untill I see more numbers, im going to remain a bit skeptical....

Jan 28, 2004, 10:20 AM	#11
xtekdiver macrumors regular Join Date: Aug 2003	So much for Railhead design So much for Railhead's prediction. Should have known that this would be the next big change to Apple's web site. They wouldn't promote this and a new major product announcement. Perhaps after the Superbowl we will see updates to the Powermac and the new monitors?

Jan 28, 2004, 10:39 AM	#14
stoid macrumors 68040 Join Date: Feb 2002 Location: So long, and thanks for all the fish!	The real question is what the return rate is going to be. Yeah 100 mil winners will be uncapped, but will even 1 in 5 winners actually redeem their song or just count it as 'another one of them stupid useless give-aways'? __________________ Get Salted!

Jan 28, 2004, 10:39 AM	#15
VicMacs macrumors 6502 Join Date: Sep 2003 Location: Dominican Republic	are the bootles going outside of the US? i will wait till someone sells 100 winning unused bottlecaps for 20 dollars on ebay... i mean... are people really goig to download itunes to get their 1 song? i just hope they dont throw the caps away... SEND THEM TO ME!!! __________________ @ MacWorld

Jan 28, 2004, 10:41 AM	#17
FriarTuck macrumors 6502 Join Date: May 2003 Location: Chicago area	Diet Pepsi and my PB would be two of my ten desert island items. Stores in my area are blowing out the non-iTunes bottles at ridiculous prices to clear the supply channel. I'm stocking up, but that stuff will just sit in storage while I consume the iTunes Diet Pepsi. __________________ Respectfully yours, FriarTuck

Jan 28, 2004, 10:41 AM	#18
bertagert macrumors 6502 Join Date: Jan 2003	More than 1 commercial? I saw part of a Pepsi ad for the superbowl. It has Britney Spears, Beyonce', Inrique Eglasias and that chick from Third Rock from the Sun tv show. They're all in the middle of the coliseum in Rome, singing "we will, we will rock you" [by queen]. All dressed in gladiator garb. Inrique is acting like Caesar. I think, judging from the song, that this commercial will also be itunes related. Of course, maybe they're trying to tell everyone that Pepsi will rock you. Guess we'll find out on Sunday.

Jan 28, 2004, 10:53 AM	#25
jmsait19 macrumors 6502 Join Date: Jan 2004 Location: MO	what all bottles have these caps? are these caps only on pepsi or will they be on all pepsi products like mountain dew and such?? __________________ We have enough youth... How about a "Fountain of Smart"

Thread Tools	Search this Thread
Show Printable Version Email this Page	Search this Thread: Advanced Search
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode