Apple's U.S. Market Share Approaches 10%

MacRumors · 07:38 PM

Gartner has published a preliminary report on U.S. and worldwide PC shipments for the third quarter of 2008. The report pegs Apple's share of quarterly U.S. PC shipments at 9.5%, up from 7.7% in the third quarter of 2007. Apple's U.S. shipments increased 29.4% year-over-year, far outpacing the total industry shipment growth of 4.6%.

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q08

Apple traditionally demonstrates particularly solid performance in the back-to-school third quarter due to their strong presence in the education market. While this typically results in a drop in market share for the fourth quarter of each calendar year, Apple's overall trend is clearly positive.

Apple's U.S. Market Share Trend: 1Q06-3Q08 (Gartner)

Despite continued strong performance in the U.S. market, Apple has yet to crack the top five vendors for worldwide shipments. Toshiba continues to hold the fifth spot with a 4.6% market share in a worldwide PC market that experienced 15% growth in shipments year-over-year.

Article Link

amac4me · Oct 14, 2008, 07:33 PM

It's all those switchers

TwinCities Dan · Oct 14, 2008, 07:33 PM

Great news! Congrats Apple.

11800506 · Oct 14, 2008, 07:34 PM

This is good news! Apple continues to increase in sales numbers and with the new notebooks, they should do even better.

Grimace · Oct 14, 2008, 07:37 PM

The new $999 price point should help sales in the holiday quarter.

I don't think Vista and Windows 7 will give people much pause when deciding on a new machine!

Adjei · Oct 14, 2008, 07:37 PM

I though Apple was dying.

Axemantitan · Oct 14, 2008, 07:39 PM

This is weird. I was just about to post a question asking what Apple's marketshare is because it was shown in the keynote today that Apple shipped 17.6% of all units in computer sales.

Adjei · Oct 14, 2008, 07:41 PM

Quote:

Originally Posted by Axemantitan

This is weird. I was just about to post a question asking what Apple's marketshare is because it was shown in the keynote today that Apple shipped 17.6% of all units in computer sales.

That was for retail sales.

Maximillian · Oct 14, 2008, 07:42 PM

Now if only Apple stock would go up a little... then we could all be happy.

macshill · Oct 14, 2008, 07:46 PM

While today's updated Macs won't have the "ew, it's Windows Vista!" affect, I think some bad moves may cost them sales. A lot of negative chatter about the new Macs.

Here's hoping...

IJ Reilly · Oct 14, 2008, 07:50 PM

Once again, Apple accounts for nearly half (49%) of the year-over-year unit growth in the PC industry overall. Another way to look at it, the Windows PC unit growth was only 2.6% compared to Apple's 29.4% during the period. I think this tells the story so much more accurately than market share or rank.

oticon6 · Oct 14, 2008, 07:51 PM

They're gonna sell **** all MacBooks in Aus with the latest prices

AUD is ****ed... but it'll come back, and with Apple's history, the prices won't change until next revision.

SwiftLives · Oct 14, 2008, 07:56 PM

Apple should just shut down and return the money to the shareholders.

BornAgainMac · Oct 14, 2008, 07:56 PM

I hope next quarter they help save the U.S. economy. Maybe they should sell clothes, cars, boats, groceries, beer, and day care services.

kabunaru · Oct 14, 2008, 07:59 PM

Quote:

Originally Posted by TwinCities Dan

Great news! Congrats Apple.

I actually want Apple to remain small in the market. When Apple gets more popular, look at the PCs now (viruses, hacks, etc.).

cbcarbaj · Oct 14, 2008, 08:03 PM

looks like it spikes every Q3 so if it follows the same pattern their Q4 should be slightly down from this latest number.

Anyone know why this is?

I suppose Q4 has historically seen a larger jump in PC sales than Mac sales for the holiday season . . .

WildCowboy · Oct 14, 2008, 08:09 PM

Quote:

Originally Posted by cbcarbaj

looks like it spikes every Q3 so if it follows the same pattern their Q4 should be slightly down from this latest number.

Anyone know why this is?

I suppose Q4 has historically seen a larger jump in PC sales than Mac sales for the holiday season . . .

Read the article.

Education has long been a strong market for Apple, so they always do well in the back-to-school buying season of July-September.

IJ Reilly · Oct 14, 2008, 08:11 PM

Quote:

Originally Posted by WildCowboy

Read the article.

Education has long been a strong market for Apple, so they always do well in the back-to-school buying season of July-September.

But they did even better in the previous quarter (38%).

ChrisA · Oct 14, 2008, 08:19 PM

Apple will never have a large market share and I'm pretty sure Apple does not want it either. The biggest segment of the market is the low end. Apple purposely ignore this large segment of the market. Look at the figure Apple displayed on today's press event. While their market share as low two digits their revenue share was something like 35%. What this means is that when Dell or HP sell a notebook they make some money but Apple makes three times as much on every sale.

Apple seems to be making about as much money as HP or Dell but Apple does this while selling only a third as many notebook computers.

Adamo · Oct 14, 2008, 08:31 PM

Erm, Apple does want a bigger market, as big as possible really - but agreed, the lower end is what sustains Microsoft's licence sales - if only Apple would go that way really so I wouldn't have to contend with their hardware. Not that's bad, cheaper would be nicer though. So tempted by a custom-build desktop next time.

rpaloalto · Oct 14, 2008, 08:36 PM

Do we want Apple to get a bigger market share?
I want Apple to exceed But I'm afraid if they do gain a bigger market share then we will become more of a target for malware and viruses.
I like the absence of virus protection on my mac. I can go any were on the web. Download anything and everything. With out a care in the world.

iBlender · Oct 14, 2008, 08:50 PM

Someone tell me what to do!
I just got a white macbook 2.4 ghz last week
I can return it for $50 and get the 2.0 ghz base model.
Is it worth it?
Will it be slower?
How do the bus speeds compare and how is 2.0 faster than 2.4 given the faster bus. I don't get it.

SirOmega · Oct 14, 2008, 08:50 PM

Quote:

Originally Posted by oticon6

They're gonna sell **** all MacBooks in Aus with the latest prices

AUD is ****ed... but it'll come back, and with Apple's history, the prices won't change until next revision.

Same might happen worldwide. The most economic turmoil since the great depression and Apple thinks its a good time to raise prices. Hah. Good luck with that. I hope they sell less MBs through Q4 and realize they need to cut prices of those laptops.

Quote:

Originally Posted by rpaloalto

Do we want Apple to get a bigger market share?
I want Apple to exceed But I'm afraid if they do gain a bigger market share then we will become more of a target for malware and viruses.
I like the absence of virus protection on my mac. I can go any were on the web. Download anything and everything. With out a care in the world.

I'm a lot more worried about my wait at the genius bar when I have to take my MB in.

Srai-W · Oct 14, 2008, 08:55 PM

Well I believe it is good that they are increasing in market share. 1992 when I was using my Classic II to do my studies in high school all my friends had PC's and my school didn't even support Mac's.

Hope that they continue and bring out even better new stuff at MWSF!

phytonix · Oct 14, 2008, 08:58 PM

With pricing like this, I hope Apple see a more dramatic fall this Q4.

Oct 14, 2008, 07:31 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple's U.S. Market Share Approaches 10% Gartner has published a preliminary report on U.S. and worldwide PC shipments for the third quarter of 2008. The report pegs Apple's share of quarterly U.S. PC shipments at 9.5%, up from 7.7% in the third quarter of 2007. Apple's U.S. shipments increased 29.4% year-over-year, far outpacing the total industry shipment growth of 4.6%. Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q08 Apple traditionally demonstrates particularly solid performance in the back-to-school third quarter due to their strong presence in the education market. While this typically results in a drop in market share for the fourth quarter of each calendar year, Apple's overall trend is clearly positive. Apple's U.S. Market Share Trend: 1Q06-3Q08 (Gartner) Despite continued strong performance in the U.S. market, Apple has yet to crack the top five vendors for worldwide shipments. Toshiba continues to hold the fifth spot with a 4.6% market share in a worldwide PC market that experienced 15% growth in shipments year-over-year. Article Link Last edited by WildCowboy : Oct 14, 2008 at 07:38 PM.

Oct 14, 2008, 07:33 PM	#2
amac4me macrumors 65816 Join Date: Apr 2005	It's all those switchers __________________ Switch To A Mac http://switchtoamac.com

Oct 14, 2008, 07:33 PM	#3
TwinCities Dan macrumors Demi-God Join Date: May 2008 Location: Land of 11,842 Lakes	Great news! Congrats Apple. __________________ "TCD is good enough, smart enough, and dog-gone it, people like him." - rdowns

Oct 14, 2008, 07:34 PM	#4
11800506 macrumors 6502a Join Date: Oct 2007 Location: Washington D.C. Area	This is good news! Apple continues to increase in sales numbers and with the new notebooks, they should do even better. __________________ Unibody Macbook Pro / Aluminum iMac / eMac / Airport Extreme / iPod Touch

Oct 14, 2008, 07:37 PM	#5
Grimace Contributor Join Date: Feb 2003 Location: with Hamburglar.	The new $999 price point should help sales in the holiday quarter. I don't think Vista and Windows 7 will give people much pause when deciding on a new machine! __________________ Canon 1Ds Mk III • Canon 5D MkII 16-35mm f/2.8L II • 24-70mm f/2.8L • 70-200mm f/2.8L IS 50mm f/1.2L • 85mm f/1.2L • 135mm f/2L • 300mm f/2.8L IS

Oct 14, 2008, 07:37 PM	#6
Adjei Banned Join Date: Sep 2008	I though Apple was dying.

Oct 14, 2008, 07:39 PM	#7
Axemantitan macrumors 6502 Join Date: Mar 2008	This is weird. I was just about to post a question asking what Apple's marketshare is because it was shown in the keynote today that Apple shipped 17.6% of all units in computer sales.

Oct 14, 2008, 07:42 PM	#9
Maximillian macrumors regular Join Date: Oct 2008	Now if only Apple stock would go up a little... then we could all be happy.

Oct 14, 2008, 07:46 PM	#10
macshill macrumors 6502 Join Date: Aug 2008 Location: London, Ontario, Canada	While today's updated Macs won't have the "ew, it's Windows Vista!" affect, I think some bad moves may cost them sales. A lot of negative chatter about the new Macs. Here's hoping... __________________ StopTheCut.org - "When you know more, you do better."

Oct 14, 2008, 07:50 PM	#11
IJ Reilly macrumors 603 Join Date: Jul 2002 Location: Palookaville	Once again, Apple accounts for nearly half (49%) of the year-over-year unit growth in the PC industry overall. Another way to look at it, the Windows PC unit growth was only 2.6% compared to Apple's 29.4% during the period. I think this tells the story so much more accurately than market share or rank. __________________ **The season starts too early and finishes too late and there are too many games in between.* Bill Veeck

Oct 14, 2008, 07:51 PM	#12
oticon6 macrumors regular Join Date: Feb 2008	They're gonna sell ** all MacBooks in Aus with the latest prices AUD is **ed... but it'll come back, and with Apple's history, the prices won't change until next revision.

Oct 14, 2008, 07:56 PM	#13
SwiftLives macrumors Demi-God Join Date: Dec 2001	Apple should just shut down and return the money to the shareholders. __________________ portfolio \| blog iMac 24" 2.3GHz \| MacBook Pro 15" 2.6GHz \| iPhone 3G 16GB White \| iPod 5.5G 80GB Black

Oct 14, 2008, 07:56 PM	#14
BornAgainMac macrumors 68030 Join Date: Feb 2004 Location: Florida Resident	I hope next quarter they help save the U.S. economy. Maybe they should sell clothes, cars, boats, groceries, beer, and day care services.

Oct 14, 2008, 08:03 PM	#16
cbcarbaj macrumors newbie Join Date: Jun 2005	anyone know why it spikes every Q3? looks like it spikes every Q3 so if it follows the same pattern their Q4 should be slightly down from this latest number. Anyone know why this is? I suppose Q4 has historically seen a larger jump in PC sales than Mac sales for the holiday season . . .

Oct 14, 2008, 08:19 PM	#19
ChrisA macrumors 601 Join Date: Jan 2006 Location: Redondo Beach, California	Apple will never have a large market share and I'm pretty sure Apple does not want it either. The biggest segment of the market is the low end. Apple purposely ignore this large segment of the market. Look at the figure Apple displayed on today's press event. While their market share as low two digits their revenue share was something like 35%. What this means is that when Dell or HP sell a notebook they make some money but Apple makes three times as much on every sale. Apple seems to be making about as much money as HP or Dell but Apple does this while selling only a third as many notebook computers.

Oct 14, 2008, 08:31 PM	#20
Adamo macrumors 6502 Join Date: Apr 2006	Erm, Apple does want a bigger market, as big as possible really - but agreed, the lower end is what sustains Microsoft's licence sales - if only Apple would go that way really so I wouldn't have to contend with their hardware. Not that's bad, cheaper would be nicer though. So tempted by a custom-build desktop next time.

Oct 14, 2008, 08:36 PM	#21
rpaloalto macrumors 6502a Join Date: Sep 2005 Location: Palo Alto CA.	Do we want Apple to get a bigger market share? I want Apple to exceed But I'm afraid if they do gain a bigger market share then we will become more of a target for malware and viruses. I like the absence of virus protection on my mac. I can go any were on the web. Download anything and everything. With out a care in the world. __________________ 2008 Mac Pro, 23" ACD, 20" Aluminum iMac, Dell Mini Hackintosh, iBook g3, eMac + several iPods

Oct 14, 2008, 08:50 PM	#22
iBlender macrumors member Join Date: Oct 2008	Someone tell me what to do! I just got a white macbook 2.4 ghz last week I can return it for $50 and get the 2.0 ghz base model. Is it worth it? Will it be slower? How do the bus speeds compare and how is 2.0 faster than 2.4 given the faster bus. I don't get it.

Oct 14, 2008, 08:55 PM	#24
Srai-W macrumors regular Join Date: Oct 2008 Location: Singapore	Well I believe it is good that they are increasing in market share. 1992 when I was using my Classic II to do my studies in high school all my friends had PC's and my school didn't even support Mac's. Hope that they continue and bring out even better new stuff at MWSF!

Oct 14, 2008, 08:58 PM	#25
phytonix macrumors 6502 Join Date: Jan 2006	With pricing like this, I hope Apple see a more dramatic fall this Q4.

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