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Old Feb 1, 2004, 02:57 AM   #1
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High Quality iTunes-Pepsi Superbowl Ad

In case you missed it... or wanted a copy for archive... Apple has posted a high quality version of the iTunes/Pepsi Superbowl ad which will be aired on Feb 1st, 2004.

An early copy leaked onto the internet on Wednesday and was mirrored by a number of sites.

The official version is essentially the same.
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Old Feb 1, 2004, 03:04 AM   #2
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Re: High Quality iTunes-Pepsi Superbowl Ad

Interesting...

I wonder how often commercials are available online before they're aired during the SB...?
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Old Feb 1, 2004, 03:09 AM   #3
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hmmm

Yeah, that does seem a little odd…
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Old Feb 1, 2004, 03:16 AM   #4
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Anyone try out the bottle cap number shown on the screen (1828D2DD55)? it says one free song on the ad, so as a consumer i have to assume apple is giving everyone who watches the ad and copies the number down a chance to win that song.


Also the CD she is looking at is Green Days SuperHits album....but that album doesn't contain "I fought the law" so theres some defininite inconsistancies there. Furthermore, im being an idiot.
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Old Feb 1, 2004, 03:16 AM   #5
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I didnt like it when i first saw the leaked ad, but after seeing the better quality version, I actually like it. I think its growing on me, and I think it will hit its target audience.

You have to remember that people who frequent forums like us tend to be more informed as to whats going on, and as we exhange our opinions we also tend to be more critical. My point is that with that in mind, I think the masses will like it and take notice of it, and the kids out there will definately go for it.

Great advertising for Apple and like the 100 million tunes Pepsi are giving away, Apple also gets free advertising.

I just hope there will be some bottles left for me to purchase when I visit Hawaii next month. I want 3 bottles to keep for memorabilia sake .
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Old Feb 1, 2004, 03:38 AM   #6
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It has a really artistic appeal to it but I'm not sure if it caries over in one viewing. A few viewings and it really grows on you
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Old Feb 1, 2004, 03:47 AM   #7
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High Quality...

The cheapest and low quality commercial Pepsi has made and they're showing it in high quality. How redundant.
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Old Feb 1, 2004, 04:16 AM   #8
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edit: wrong thread?!
what th'...
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Last edited by jnasato; Feb 1, 2004 at 03:19 PM.
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Old Feb 1, 2004, 05:29 AM   #9
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Quality ad???

Quote:
Originally posted by walexx
... I actually like it. I think its growing on me, and I think it will hit its target audience.

... I think the masses will like it and take notice of it, and the kids out there will definately go for it.
Well, IMHO, the one thing that kids really hate is 'cheese', and this is the cheesiest ad I've seen in a long time.

Actually, following on from the ad about the guy who was 'blown out of his house by the awesome G5' (not just cheesy, but banned in the UK for being economical with the truth), I'm beginning to wonder who Apple thinks their target audience is...
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Old Feb 1, 2004, 05:43 AM   #10
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http://www.theregister.co.uk/content/6/35259.html
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Old Feb 1, 2004, 05:53 AM   #11
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BTW if anyone is interested: The "I fought the law" song is now available on iTMS
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Old Feb 1, 2004, 06:13 AM   #12
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The voice-over is revolting. It's the sound of a 37 year old classically trained actress trying to sound like a gormless 14 year old.

Never heard Green Day's 'I Fought The Law' before. It really adds something to the original, doesn't it? No? Oh.
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Old Feb 1, 2004, 06:18 AM   #13
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The girl in the advert's kind of cute. I take this comment back if she's under 16 of course

I hate greenday even more that I used to now. What a crappy, punk by numbers cover that is.

As for the ad, it's actually pretty good, almost funny after reading that guy on the register's article about how much it's making him cry like the mac bashing, record industry hating, self rightous cretin he obviously is.
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Old Feb 1, 2004, 06:18 AM   #14
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still a pretty bad commercial IMO...well not bad, but not Apple-quality.
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Old Feb 1, 2004, 06:24 AM   #15
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Did anyone note that the leaked version and the official version are cut differently? For example, in the leaked version, when he's showing the bottle cap, the text is below the cap (and the cap distracted your attention away from the text) whereas in the real version the cap focuses out and the text scrolls up over it from below.

This might give a clue to where the leak came from, since it's clearly a pre-production cut from before it was finished.
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Old Feb 1, 2004, 07:38 AM   #16
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I think the idea was excellent, but the execution is mediocre.
The only shot I really liked is the girl starting to laugh in front of the group.
Certainly not Apple caliber... but probably ok for Pepsi.
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Old Feb 1, 2004, 08:30 AM   #17
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Unhappy Not 1984

But better than the leaked version
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Old Feb 1, 2004, 08:44 AM   #18
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mbuna, the leaked version also contained a ready-to-chromakey green iMac screen with no glare on the girl's eyes.
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Old Feb 1, 2004, 08:47 AM   #19
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Is it me, (yes Probably), but it is really hard to make out when she says "for free". like she needed to take a breath halfway through the sentence.
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Old Feb 1, 2004, 08:56 AM   #20
Iroganai
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Where to put the winning number in iTunes?

Maybe it does not appear in my Japanese version of iTunes?
or will Apple release a new version soon?


Edit: I just found one:
https://phobos.apple.com/WebObjects/...FreeSongWizard
I was amazed by the iTunes' html implementation... It does not need software rewrite to do the Pepsi promotion! maybe we could hope Safari for Windows soon.

Last edited by Iroganai; Feb 1, 2004 at 09:05 AM.
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Old Feb 1, 2004, 09:12 AM   #21
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Re: Where to put the winning number in iTunes?

I like the new cut. It is much better
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Old Feb 1, 2004, 09:47 AM   #22
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Her voiceover is also different...

Just to add to the differences...

In the leaked version she says, "in front of 100 million people."

In the Apple-posted version she says, "in front of everyone."

I'm speculating the change was made because it has to have a longer shelf life than just the Super Bowl. 100 million people won't be watching TRL where it will be played over and over and over and....
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Old Feb 1, 2004, 09:55 AM   #23
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"13. SPONSOR: This promotion is sponsored by Pepsi-Cola Company, Purchase, New York 10577. Apple Computer, Inc., is not a sponsor of this promotion."

i guess that is why the commercial is not up to par, with apple commercial standards

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Old Feb 1, 2004, 10:09 AM   #24
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Quote:
Originally posted by aethier
"13. SPONSOR: This promotion is sponsored by Pepsi-Cola Company, Purchase, New York 10577. Apple Computer, Inc., is not a sponsor of this promotion."

i guess that is why the commercial is not up to par, with apple commercial standards

aeathier

Much agreed. It's actually pretty good for a Pepsi ad, though; we can't expect everyone to have advertisements as good as Apple's. It's better than the Ditech mortgage ads
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Old Feb 1, 2004, 10:28 AM   #25
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Green Day

The "I fought the law" single from Green Day is now in the iTMS.

http://phobos.apple.com/WebObjects/M...ItemId=5305679
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