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High Quality iTunes-Pepsi Superbowl Ad

Re: High Quality iTunes-Pepsi Superbowl Ad

Interesting...

I wonder how often commercials are available online before they're aired during the SB...?
 
Anyone try out the bottle cap number shown on the screen (1828D2DD55)? it says one free song on the ad, so as a consumer i have to assume apple is giving everyone who watches the ad and copies the number down a chance to win that song.


Also the CD she is looking at is Green Days SuperHits album....but that album doesn't contain "I fought the law" so theres some defininite inconsistancies there. Furthermore, im being an idiot.
 
I didnt like it when i first saw the leaked ad, but after seeing the better quality version, I actually like it. I think its growing on me, and I think it will hit its target audience.

You have to remember that people who frequent forums like us tend to be more informed as to whats going on, and as we exhange our opinions we also tend to be more critical. My point is that with that in mind, I think the masses will like it and take notice of it, and the kids out there will definately go for it.

Great advertising for Apple and like the 100 million tunes Pepsi are giving away, Apple also gets free advertising.

I just hope there will be some bottles left for me to purchase when I visit Hawaii next month. I want 3 bottles to keep for memorabilia sake 🙂.
 
It has a really artistic appeal to it but I'm not sure if it caries over in one viewing. A few viewings and it really grows on you
 
High Quality...

The cheapest and low quality commercial Pepsi has made and they're showing it in high quality. How redundant.
 
Quality ad???

Originally posted by walexx
... I actually like it. I think its growing on me, and I think it will hit its target audience.

... I think the masses will like it and take notice of it, and the kids out there will definately go for it.
Click to expand...

Well, IMHO, the one thing that kids really hate is 'cheese', and this is the cheesiest ad I've seen in a long time.

Actually, following on from the ad about the guy who was 'blown out of his house by the awesome G5' (not just cheesy, but banned in the UK for being economical with the truth), I'm beginning to wonder who Apple thinks their target audience is...
 
BTW if anyone is interested: The "I fought the law" song is now available on iTMS 😉 😀
 
The voice-over is revolting. It's the sound of a 37 year old classically trained actress trying to sound like a gormless 14 year old.

Never heard Green Day's 'I Fought The Law' before. It really adds something to the original, doesn't it? No? Oh.
 
The girl in the advert's kind of cute. I take this comment back if she's under 16 of course 😉

I hate greenday even more that I used to now. What a crappy, punk by numbers cover that is.

As for the ad, it's actually pretty good, almost funny after reading that guy on the register's article about how much it's making him cry like the mac bashing, record industry hating, self rightous cretin he obviously is.
 
Did anyone note that the leaked version and the official version are cut differently? For example, in the leaked version, when he's showing the bottle cap, the text is below the cap (and the cap distracted your attention away from the text) whereas in the real version the cap focuses out and the text scrolls up over it from below.

This might give a clue to where the leak came from, since it's clearly a pre-production cut from before it was finished.
 
I think the idea was excellent, but the execution is mediocre.
The only shot I really liked is the girl starting to laugh in front of the group.
Certainly not Apple caliber... but probably ok for Pepsi.
 
mbuna, the leaked version also contained a ready-to-chromakey green iMac screen with no glare on the girl's eyes.
 
Garbled message

Is it me, (yes Probably), but it is really hard to make out when she says "for free". like she needed to take a breath halfway through the sentence.
 
Her voiceover is also different...

Just to add to the differences...

In the leaked version she says, "in front of 100 million people."

In the Apple-posted version she says, "in front of everyone."

I'm speculating the change was made because it has to have a longer shelf life than just the Super Bowl. 100 million people won't be watching TRL where it will be played over and over and over and....
 
"13. SPONSOR: This promotion is sponsored by Pepsi-Cola Company, Purchase, New York 10577. Apple Computer, Inc., is not a sponsor of this promotion."

i guess that is why the commercial is not up to par, with apple commercial standards

aeathier
 
Originally posted by aethier
"13. SPONSOR: This promotion is sponsored by Pepsi-Cola Company, Purchase, New York 10577. Apple Computer, Inc., is not a sponsor of this promotion."

i guess that is why the commercial is not up to par, with apple commercial standards

aeathier
Click to expand...


Much agreed. It's actually pretty good for a Pepsi ad, though; we can't expect everyone to have advertisements as good as Apple's. It's better than the Ditech mortgage ads 🙂
 
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