Okay - don't flame me based on the title, I'm as much of a Mac geek as anyone here and I'm not predicting doom and gloom for Apple. I did, however read an interesting interview with a guy from Harvard Business school who follows Apple His argument was that Apple hasn't succeeded in growing its Mac market share despite the switch campaign and everything else. Steve argues that that's okay because Apple is the BMW or the Mercedes of the computer industry, but unlike Mercedes, Apple can't sell its products at 4x the price of a company like Ford because they have to stay competitive with professionals. So if the Mac business isn't going to grow over time Apple could be in really bad shape if they have a string of products that don't do well. Surely as the head of a movie studio Steve knows what this is like. So, is Apple viable over the long term? Apple is selling themselves as cool - but can they make that last forever? Will they turn into a consumer electronics company in order to have a steady, reliable income? Will they dump Mac OS X and become a high-priced chic Windows reseller? Is this guy just an idiot who doesn't know what he's talking about? I don't know, but I'm curious what people think.