Apple Promotes Environmentally Friendly Notebooks in New Ad

MacRumors · 09:51 PM

Apple has setup a new page promoting their MacBooks as the "world's greenest family of notebooks."

Quote:

When we redesigned the new Macbook, our designers and engineers set a goal of making not only the greenest notebook Apple ever produced, but the greenest family of notebooks. So every new Macbook has been built using materials that are highly recyclable and free of many harmful substances present in other computers.

Apple claims they have worked hard to eliminate many toxins including mercury and arsenic. The unibody enclosure is promoted as desirable to recyclers. Other benefits include reduced packaging and more energy efficiency. Apple has also posted a new television advertisement promoting this campaign

The ad began airing tonight. Apple has been criticized in the past by some for environmental concerns. Apple has been posting regular updates about their progress with respect to the environmental impact of their products.

Article Link: Apple Promotes Environmentally Friendly Notebooks in New Ad

UTclassof89 · Nov 24, 2008, 09:31 PM

Too bad all those environmentally sound screens are so glossy they're practically unusable....

bizzaregood · Nov 24, 2008, 09:31 PM

Just caught this add on tv a few mins ago... found it to be simple yet different (oh wait its apple no duh...). I liked it.

basesloaded190 · Nov 24, 2008, 09:32 PM

Quote:

Originally Posted by Mindflux

Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo

one more click of the mouse and you can watch the ad...

jaw04005 · Nov 24, 2008, 09:32 PM

Quote:

Originally Posted by Mindflux

Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo

That's because they did that "look QuickTime can look like Flash" thing. You would have to look at the page source to find the .mov. Kind of annoying.

Mindflux · Nov 24, 2008, 09:32 PM

Quote:

Originally Posted by UTclassof89

Too bad all those environmentally sound screens are so glossy they're practically unusable....

That must be why I can use mine (more than 'practically') for hours on end without problem.

steve jr. · Nov 24, 2008, 09:35 PM

I liked the commercial. Very Apple like, but with a good message.

deputy_doofy · Nov 24, 2008, 09:41 PM

Quote:

Originally Posted by UTclassof89

Too bad all those environmentally sound screens are so glossy they're practically unusable....

This is not true. I have a glossy MBP from late 2006 and NOT once has glare ever been a problem. It's amazing how many people complain and don't actually USE a glossy screen on a regular basis to make a valid point.

roger6106 · Nov 24, 2008, 09:42 PM

I opened the page, and there's no movie link anywhere. I decided to try opening the page in Safari, and the movie link appeared.

jawporta · Nov 24, 2008, 09:42 PM

Now if they could get ride of the glair I'm in.

funnyent · Nov 24, 2008, 09:43 PM

Quote:

Originally Posted by Mindflux

Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo

here http://www.apple.com/mac/green-notebooks/#ad

Me1000 · Nov 24, 2008, 09:45 PM

Quote:

Originally Posted by UTclassof89

Too bad all those environmentally sound screens are so glossy they're practically unusable....

no...

Quote:

Originally Posted by jaw04005

That's because they did that "look QuickTime can look like Flash" thing. You would have to look at the page source to find the .mov. Kind of annoying.

Do you expect apple to use flash for their video?
Considering Quicktime is THEIR technology...

-----

I really enjoyed this ad, I only wish they would have focused on the performance factor a little, then they could target the ad at more than just the niche market of the green people...

swb1192 · Nov 24, 2008, 09:48 PM

That commercial was amazing.
Haha it was just an easy commercial showing off how the MacBook family is environmentally friendly, but somehow...
I loved it! I don't know what it is about Apple Ads lately, but they have been great lately (including the iPhone ads).

funnyent · Nov 24, 2008, 09:48 PM

Quote:

Originally Posted by Me1000

I really enjoyed this ad, I only wish they would have focused on the performance factor a little, then they could target the ad at more than just the niche market of the green people...

yeah i would have liked to see some specs also

Mjmar · Nov 24, 2008, 09:49 PM

Glad to see a Mac ad that's actually about the Mac. Maybe other companies will follow and make their products more eco friendly.

jmann · Nov 24, 2008, 09:49 PM

Hopefully this will encourage other companies to follow suit and manufacture greener products too.

xDYLANx · Nov 24, 2008, 09:51 PM

Quote:

Originally Posted by UTclassof89

Too bad all those environmentally sound screens are so glossy they're practically unusable....

My MacBook has a glossy display and it has been a problem maybe once. I dont know for sure if the new screens are glossier than the old ones, but its not really a problem...

Auburn · Nov 24, 2008, 09:52 PM

Quote:

Originally Posted by Mindflux

Link to "tv advertisement" doesn't go to Movie, goes to static page. Boooo

Quote:

Originally Posted by funnyent

here http://www.apple.com/mac/green-notebooks/#ad

No, that's the static page again. This is what you're after:
http://movies.apple.com/movies/us/ap...r848-9scie.mov

clarkysdonga · Nov 24, 2008, 09:52 PM

Now all Apple need to do is use conflict-free Coltan and promote it. That should get other manufacturers thinking.

ghking · Nov 24, 2008, 09:53 PM

haha they finally found a use for that grass desktop that they were using for Leopard before its release

deputy_doofy · Nov 24, 2008, 09:54 PM

Quote:

Originally Posted by Primejimbo

I have no glare also and I have the new Macbook. I must be the only person who loves the screen.

I love the glossy screens. I see NO problems whatsoever.

funnyent · Nov 24, 2008, 09:54 PM

Quote:

Originally Posted by Auburn

No, that's the static page again. This is what you're after:
http://movies.apple.com/movies/us/ap...r848-9scie.mov

my link made it auto play... same thing

Danksi · Nov 24, 2008, 09:57 PM

From what I understand aluminium is highly recyclable, however the initial processing is fairly dirty. The same issue is with bike manufacturing.

Still, better than the plastic alternative in that respect.

bobertoq · 10:07 PM

"It runs on a quater of the power of a single light bulb"

How much exactly is that? How many watts does the new MacBook use?
----

Quote:

Originally Posted by jawporta

Now if they could get ride of the glair I'm in.

There is no glair in the MacBook haha or else I would eat it.

Anyway, I do not notice the glare. It does not bother me at all... I see so many people complaining about the glossy screens yet they do not use them. There are a few complainers -- however -- that use a glossy screen and do not like them. If you don't use the glossy screen right in front of the sun, you should be fine.

queshy · Nov 24, 2008, 10:09 PM

what song was that in the ad?

Nov 24, 2008, 09:31 PM	#2
UTclassof89 macrumors member Join Date: Jun 2008	Too bad all those environmentally sound screens are so glossy they're practically unusable.... __________________ "First Cinema Display in Austin"

Nov 24, 2008, 09:31 PM	#3
bizzaregood macrumors member Join Date: Sep 2008 Location: MA, US	Just saw this Just caught this add on tv a few mins ago... found it to be simple yet different (oh wait its apple no duh...). I liked it.

Nov 24, 2008, 09:35 PM	#7
steve jr. macrumors 6502 Join Date: Jul 2005 Location: Canton, OH	I liked the commercial. Very Apple like, but with a good message. __________________ 15" 2.33 C2D MBP, 160Gb HDD, 2 Gigs RAM, Wireless Apple Keyboard and Mighty Mouse; 16Gb iPod Touch

Nov 24, 2008, 09:42 PM	#10
jawporta macrumors newbie Join Date: Sep 2007	THe Glair Now if they could get ride of the glair I'm in.

Nov 24, 2008, 09:48 PM	#13
swb1192 macrumors regular Join Date: Dec 2007	That commercial was amazing. Haha it was just an easy commercial showing off how the MacBook family is environmentally friendly, but somehow... I loved it! I don't know what it is about Apple Ads lately, but they have been great lately (including the iPhone ads). __________________ CE 2.4ghz alMB, iPod Shuffle 4gig Black, iPhone 3G S 16gig, 5g iPod 30gig. If you are joining AT&T, PM me for $25 referral gift card.

Nov 24, 2008, 09:42 PM	#9
roger6106 macrumors member Join Date: Jun 2007	I opened the page, and there's no movie link anywhere. I decided to try opening the page in Safari, and the movie link appeared.

Nov 24, 2008, 09:49 PM	#15
Mjmar macrumors 6502 Join Date: May 2008	Glad to see a Mac ad that's actually about the Mac. Maybe other companies will follow and make their products more eco friendly. __________________ MacBook White - iPhone 3G S - iPod Touch - iPod Video

Nov 24, 2008, 09:49 PM	#16
jmann Contributor Join Date: Dec 2007 Location: on a bump on a log in a hole in the bottom of the sea(not far from Hollywood,CA)	Hopefully this will encourage other companies to follow suit and manufacture greener products too. __________________ DFU Mode - Recovery Mode -Take Me On The Floor- The Veronicas \| Mac Tutorials

Nov 24, 2008, 09:52 PM	#19
clarkysdonga macrumors newbie Join Date: Jun 2008	Coltan Now all Apple need to do is use conflict-free Coltan and promote it. That should get other manufacturers thinking.

Nov 24, 2008, 09:53 PM	#20
ghking macrumors regular Join Date: Jul 2007	haha they finally found a use for that grass desktop that they were using for Leopard before its release

Nov 24, 2008, 09:57 PM	#23
Danksi macrumors 68000 Join Date: Oct 2005 Location: Nelson, BC. Canada	From what I understand aluminium is highly recyclable, however the initial processing is fairly dirty. The same issue is with bike manufacturing. Still, better than the plastic alternative in that respect. __________________ Kootenay Mountain Biking Kootenay Mac User

Nov 24, 2008, 10:09 PM	#25
queshy macrumors 68040 Join Date: Apr 2005	what song was that in the ad? __________________ "I always feel sorry for the guy in the iPhone commercials. He always gets a call right in the middle of trying to do something" (one1).

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