Adobe Not Exhibiting at Macworld Expo San Francisco

MacRumors · Dec 3, 2008, 04:18 PM

Macworld reports that Adobe will not be exhibiting at Macworld Expo this year. The company will still have a presence, however, and does plan on providing conference sessions during the event:

Quote:

“Adobe has decided to shift its focus at the Macworld trade show this year,” the company said in a statement given to Macworld. “Macworld is a valuable industry show and we will still be an active part of it with members of our product team involved in Macworld tracks, including a full day of CS4 demo sessions with Adobe evangelists on Wednesday, January 7.”

TUAW reports the decision to drop out of Macworld is a reflection of wider layoffs and cutbacks at Adobe.

Article Link: Adobe Not Exhibiting at Macworld Expo San Francisco

Pixellated · Dec 3, 2008, 04:21 PM

Adobe is a huge company, why are they affected?!

eastcoastsurfer · Dec 3, 2008, 05:00 PM

Quote:

Originally Posted by Pixellated

Adobe is a huge company, why are they affected?!

The same reason why Google has cut back. The economy sucks and people/businesses are cutting back their spending. Why buy CS3 when CS2 is working just fine?

You can also look at how everything is interrelated. When a company feels a pinch, advertising is often the first thing to go. Companies who design ad campaigns are probably some of Adobes biggest customers. Well when other companies cut back their advertising that hits the advertising company and then that his Adobe.

hoppo99 · Dec 3, 2008, 04:21 PM

didn't know adobe were doing that badly? though these luxuries are usually the first things to go...

Pixellated · Dec 3, 2008, 04:25 PM

Quote:

Originally Posted by hoppo99

didn't know adobe were doing that badly? though these luxuries are usually the first things to go...

How do you class their biggest Mac-Centric trade show a luxury?

Peace · Dec 3, 2008, 04:28 PM

Sounds more to me like Adobe has a problem with Apple,Inc.

theheadguy · Dec 3, 2008, 04:49 PM

Quote:

Originally Posted by Peace

Sounds more to me like Adobe has a problem with Apple,Inc.

There may be more truth to that than most think at first glance.

plumbingandtech · Dec 3, 2008, 04:51 PM

Quote:

Originally Posted by theheadguy

There may be more truth to that than most think at first glance.

But now? After all apple / adobe product releases so far? Nah.

As others have mentioned, shows are dinosaurs and money sinks, and we are in a recession and the smartest thing for companies to do is to hold onto cash whenever possible.

Eidorian · Dec 3, 2008, 05:03 PM

Quote:

Originally Posted by Peace

Sounds more to me like Adobe has a problem with Apple,Inc.

This and what does Adobe really have to offer that we don't already know about.

It's not worth the money.

BenRoethig · Dec 4, 2008, 01:33 AM

Quote:

Originally Posted by Peace

Sounds more to me like Adobe has a problem with Apple,Inc.

I'm not surprised. Apple seems to be doing everything in their power to usher Adobe's type of user off the platform.

Quote:

Originally Posted by MacTraveller

I miss the glory days when there was both MWSF and MW-Boston. And then you had these clowns like Sinbad being flown in by Apple to do cameo appearances and autograph signings.

I preferred MWNY myself. Either way, I miss having a late summer/ fall consumer show, especially for the other coast. Its just not the same having the announcements split between the developer oriented WWDC and a bunch of smaller events in the fall. Besides, there's just something about the big Apple and Apple that just fit well together.

jnaks · Dec 4, 2008, 01:52 AM

Well I think the economy definately has a lot to do with it. My old company cancelled a $1mil setup at CES back in 2002 with the aftermath of 9/11. Quick decisions happen like that when the books look stressed.

So with a big announcement like that I'm not so surprised.

Let's also not forget that adobe already had a CS4 opening party in Sept. And let's ESPECIALLY not forget that Adobe just hosted their own major conference, Adobe MAX in the same facility, no less. And noticably NOT present at MAX was Apple. So this was probably an easy withdrawl for adobe given all those circumstances

Don't forget, premier cs4 is now back on the mac. So competition is brewing amongst them again.

Play4keeps · Dec 7, 2008, 02:41 AM

Quote:

Originally Posted by Peace

Sounds more to me like Adobe has a problem with Apple,Inc.

Exactly

gkarris · Dec 3, 2008, 04:28 PM

But the execs are flying in on individual private jets...

(kidding...)

Pixellated · Dec 3, 2008, 04:30 PM

Quote:

Originally Posted by gkarris

But the execs are flying in on individual private jets...

(kidding...)

They probably are as well...

maclancer · Dec 3, 2008, 04:34 PM

The only thing I use from Adobe is Photoshop, all my video editing is in Final Cut Express!!!!

plumbingandtech · Dec 3, 2008, 04:34 PM

Hey, leave them alone, it takes a LOT of money to make Flash suck that badly.

Small White Car · Dec 3, 2008, 04:34 PM

Remember everyone, Apple and Avid both dropped out of NAB last year. Everyone was shocked, but it really just comes down to money.

For the millions of dollars they spend on these shows, they could do smaller education-sessions all around the country and reach many, many more people for the same price.

Avid figured that made more sense for NAB. Apple agreed. Now Adobe is seeing the same thing.

Hardly a surprise.

fendol · Dec 3, 2008, 04:30 PM

They're not out, they will still make a presence.

I don't think they're doing that bad, espcially considering how they practically force users to buy and update their suites and adobe applications through their standardization and what not

sfh · Dec 3, 2008, 05:21 PM

hmm... trouble in paradise? Cost benefit ratio must not have been good enough to make it happen. makes sense though

econoline06 · Dec 3, 2008, 06:12 PM

Whatever dudes. Adobe is not that impressive in my opinion.

iMacmatician · Dec 3, 2008, 06:29 PM

I misread the title as "Apple Not Exhibiting at Macworld Expo San Francisco."

For a second I was really shocked!

!¡ V ¡! · Dec 3, 2008, 06:38 PM

Quote:

Originally Posted by iMacmatician

I misread the title as "Apple Not Exhibiting at Macworld Expo San Francisco."

For a second I was really shocked!

Wait for it, there is still a month left to go. Apple just might pull out.

rpaloalto · Dec 3, 2008, 06:38 PM

Maybe their not going to give us 64-bit support. When CS5 comes out, ether. They just want to avoid any questioning.
Wait, whens in CS5 due, in like 11 months

sarcasm

AidenShaw · 08:16 PM

Quote:

Originally Posted by rpaloalto

Maybe their not going to give us 64-bit support.

Perhaps Adobe was planning on demoing 64-bit CS4 at MacWorld, but Apple didn't want Adobe to bring in all those $999 quad-core 8 GiB 64-bit Vista mini-towers to the show floor

twoodcc · Dec 3, 2008, 06:47 PM

wow, i didn't realize how big of deal the economy is right now. i didn't think companies like adobe would pull out of macworld

Dec 3, 2008, 04:21 PM	#2
Pixellated Contributor Join Date: Apr 2008 Location: Dartford, UK	Adobe is a huge company, why are they affected?! __________________ "Globetotter" 8GB iPhone 3G; "Bricky" 2.4GHz AluBook ; "Oldy" CD MacBook; "Biggy" Core2Quad Hackintosh; "Eyestrain" Hackintosh Netbook

Dec 3, 2008, 04:28 PM	#13
gkarris macrumors 601 Join Date: Dec 2004 Location: Somewhere In The Universe	But the execs are flying in on individual private jets... (kidding...) __________________ "This gate's plastic." Captain Carter, Stargate SG-1, "Touchstone" Mini/MacBook/iPhone/TV Olympus E-420/E-500, Canon 20D

Dec 3, 2008, 04:34 PM	#16
plumbingandtech macrumors 68000 Join Date: Jun 2007	Hey, leave them alone, it takes a LOT of money to make Flash suck that badly. __________________ The Palm Pre is the new Sarah Palin.

Dec 3, 2008, 04:30 PM	#18
fendol macrumors 6502 Join Date: Nov 2008	They're not out, they will still make a presence. I don't think they're doing that bad, espcially considering how they practically force users to buy and update their suites and adobe applications through their standardization and what not __________________ [...] the ones who are crazy enough to think that they can change the world, are the ones who do. - Steve Jobs

Dec 3, 2008, 05:21 PM	#19
sfh macrumors regular Join Date: May 2008 Location: Sacramento CA	hmm... trouble in paradise? Cost benefit ratio must not have been good enough to make it happen. makes sense though __________________ "Blah I am a Kracken from the sea!"

Dec 3, 2008, 04:21 PM	#4
hoppo99 macrumors member Join Date: May 2005 Location: London, UK	didn't know adobe were doing that badly? though these luxuries are usually the first things to go...

Dec 3, 2008, 04:28 PM	#6
Peace macrumors Demi-God Join Date: Apr 2005 Location: On top of the Storm Peaks waiting for the Time-Lost Proto Drake	Sounds more to me like Adobe has a problem with Apple,Inc.

Dec 4, 2008, 01:52 AM	#11
jnaks macrumors newbie Join Date: Aug 2008	Well I think the economy definately has a lot to do with it. My old company cancelled a $1mil setup at CES back in 2002 with the aftermath of 9/11. Quick decisions happen like that when the books look stressed. So with a big announcement like that I'm not so surprised. Let's also not forget that adobe already had a CS4 opening party in Sept. And let's ESPECIALLY not forget that Adobe just hosted their own major conference, Adobe MAX in the same facility, no less. And noticably NOT present at MAX was Apple. So this was probably an easy withdrawl for adobe given all those circumstances Don't forget, premier cs4 is now back on the mac. So competition is brewing amongst them again.

Dec 3, 2008, 04:34 PM	#15
maclancer macrumors member Join Date: Jun 2008 Location: Philadelphia, PA	The only thing I use from Adobe is Photoshop, all my video editing is in Final Cut Express!!!!

Dec 3, 2008, 04:34 PM	#17
Small White Car macrumors 68040 Join Date: Aug 2006 Location: Washington DC	Remember everyone, Apple and Avid both dropped out of NAB last year. Everyone was shocked, but it really just comes down to money. For the millions of dollars they spend on these shows, they could do smaller education-sessions all around the country and reach many, many more people for the same price. Avid figured that made more sense for NAB. Apple agreed. Now Adobe is seeing the same thing. Hardly a surprise.

Dec 3, 2008, 06:12 PM	#20
econoline06 Banned Join Date: Aug 2008	Whatever dudes. Adobe is not that impressive in my opinion.

Dec 3, 2008, 06:29 PM	#21
iMacmatician macrumors 68040 Join Date: Jul 2008 Location: The world of Macmatics, flying with my calculator…	Phew I misread the title as "*Apple* Not Exhibiting at Macworld Expo San Francisco." For a second I was really shocked! __________________ babyj: "One day, all Apple products will be running the iPhone OS …"

Dec 3, 2008, 06:38 PM	#23
rpaloalto macrumors 6502a Join Date: Sep 2005 Location: Palo Alto CA.	Maybe their not going to give us 64-bit support. When CS5 comes out, ether. They just want to avoid any questioning. Wait, whens in CS5 due, in like 11 months sarcasm __________________ 2008 Mac Pro, 23" ACD, 20" Aluminum iMac, Dell Mini Hackintosh, iBook g3, eMac + several iPods

Dec 3, 2008, 06:47 PM	#25
twoodcc macrumors 603 Join Date: Feb 2005 Location: Right side of wrong	wow, i didn't realize how big of deal the economy is right now. i didn't think companies like adobe would pull out of macworld __________________ tville pump Smarter than the average bear

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