Apple: Jobs Will Not Present at Apple's Final Macworld Keynote

[Sky Blue]

bombshell!

No Jobs in 09, last year for Apple.


http://www.apple.com/pr/library/2008/12/16macworld.html

CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

No more Keynotes at MacWorld!

[fleshman03]

From Apple's website:

CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Source (Apple's Webpage)

Few main points:
Philip Schiller is giving the keynote
Last year for Apple @ MacWorld. Can there be a MacWorld without Apple?

[GimmeSlack12]

Wow. The plot thickens.

[bbarnhart]

Last MacWorld.... No Jobs

http://www.apple.com/pr/library/2008/12/16macworld.html

[Sky Blue]

I know people will spin this about Jobs' health, but it really didn't seem that Apple had the products for a big keynote this year.

[Unspeaked]

You could see this one coming - after the East Coast show, it was only a matter of time before the abandoned the West Coast one.

[swiftaw]

CNET is saying that Apple is pulling out of MacWorld:

http://news.cnet.com/8301-13579_3-10...g=2547-1_3-0-5

[iMacmatician]

Originally Posted by fleshman03

Philip Schiller is giving the keynote

Does no Jobs mean no new products? Does this mean a Snow Leopard-dominated keynote?

Originally Posted by fleshman03

Last year for Apple @ MacWorld. Can there be a MacWorld without Apple?

Can there be an Apple without Macworld?

[sgibson]

Uh oh, there goes the stock price amid more rumours of Steve's impending or recent death.

[Unspeaked]

Already posted.

[MacsRgr8]

Originally Posted by bbarnhart

Last MacWorld.... No Jobs

http://www.apple.com/pr/library/2008/12/16macworld.html

Incredible!!
No way!!

Most important part so everyone can cry with me...:

CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show

[iMacmatician]

Originally Posted by Sky Blue

I know people will spin this about Jobs' health, but it really didn't seem that Apple had the products for a big keynote this year.

Yep. Neither the tablet nor the mini-tablet has been rumored for MWSF, and the list of rumored products (displays, Mac mini, Snow Leopard) aren't that big.

[abiyng87]

And Teh Steve retires in 3... 2...

[fleshman03]

Originally Posted by iMacmatician

Can there be an Apple without Macworld?

I see what you did there.

these are all good questions. I personally think either Jobs will step down or go into a lesser role.

Now do products get announced without Jobs? What happens to the stock if he is a complete no-show?

[Unspeaked]

Originally Posted by swiftaw

CNET is saying that Apple is pulling out of MacWorld:

http://news.cnet.com/8301-13579_3-10...g=2547-1_3-0-5

Yeah, just like the OP said...

[Galley]

Yeah, I never saw that coming. I can understand cutting out some trade shows, but freaking Macworld?

[fleshman03]

Originally Posted by swiftaw

CNET is saying that Apple is pulling out of MacWorld:

http://news.cnet.com/8301-13579_3-10...g=2547-1_3-0-5

If it's on the Apple PR page, it's real.

[swiftaw]

Originally Posted by Unspeaked

Yeah, just like the OP said...

I know, was just giving another source to validate the OP.

[iMacmatician]

Originally Posted by fleshman03

I personally think either Jobs will step down or go into a lesser role.

Maybe it will be revealed at the keynote what will/has happen(ed) to Jobs.

[mlemonds]

wow no jobs?

i thought they would have had Ive as the next keynote presenter

[Unspeaked]

Originally Posted by swiftaw

I know, was just giving another source to validate the OP.

Ok - I just figure the OP's quote is word for word from an Apple Press Release, so I didn't think there was much dispute about it being legit.

[MacsRgr8]

Originally Posted by abiyng87

And Teh Steve retires in 3... 2...

I was thinking the same...

I don't want to start it all over... but I do expect it has to do with his health, I'm afraid.

Awww.. man, this is such bad news.... I still can't believe it.
En era gone. The hype of MacWorlds...

[kinless]

*sigh*

Sad day.

That means I actually have to *work* at the office the first Tuesday of the year from now on.

[fleshman03]

Originally Posted by iMacmatician

Maybe it will be revealed at the keynote what will/has happen(ed) to Jobs.

I really don't want to be the one to say something bad about his health, but I think the question needs to be asked. On a personal level, I hope he's alright.

[Unspeaked]

In related news, Apple's stock is taking a small hit after hours (presumably on speculation about Steve)...