Apple and Nike?

MacRumors · Mar 18, 2004, 11:56 AM

Apple's retail site mentions a new Nike-Apple promotion:

Quote:

Express. Define. Create. State.
Express yourself, define who you are, be creative and make a statement. What do your shoes say about you? That you’re a fan of USC? That you adore the color pink? With NIKE iD, you can personalize your shoes to represent you. Visit an Apple Store and ask a Mac Specialist for more details about NIKE iD.

According to one report sent to MacRumors, Apple Store employees will be wearing the Nike ID shoes in stores along with Nike tie ins (Nike website as default on Safari) in a cross promotion effort lasting until May 18th.

nsb3000 · Mar 18, 2004, 12:01 PM

Quote:

Originally Posted by Macrumors

Apple's retail site mentions a new Nike-Apple promotion:

According to one report sent to MacRumors, Apple Store employees will be wearing the Nike ID shoes in stores along with Nike tie ins (Nike website as default on Safari) in a cross promotion effort lasting until May 18th.

I don't know...Apple and Nike? Is this really a good thing?

27407 · Mar 18, 2004, 12:02 PM

First Pepsi and now Nike? Who's next, McDonalds? Oh wait....

SilentPanda · Mar 18, 2004, 12:05 PM

That for some reason just... it doesn't "bother" me... but... it's like it's okay with me but sorta weird... I'm not really sure I understand "why?" is what I'm getting at.

Foxer · Mar 18, 2004, 12:06 PM

Sounds like free pub for Nike. What's in it for Apple?

Photorun · Mar 18, 2004, 12:06 PM

All I could think to say after reading that was "what the...?"

evolu · Mar 18, 2004, 12:07 PM

another intelligent strategic marketing partnership from apple!

Pepsi, HP, Nike, etc - all companies with strong brand identities (like apple).

It's always good to share like a minded customer base.

nice work apple.

GrannySmith_G5 · Mar 18, 2004, 12:08 PM

excuse me while I regurgitate. Nike?

CmdrLaForge · Mar 18, 2004, 12:08 PM

For me it sounds pretty COOOL

Namacste · Mar 18, 2004, 12:09 PM

A couple of years ago you could go on Nike's website and personalize your sneaker. Some guy wanted to put "Sweatshop" on his, but Nike wouldn't let him...

nagromme · Mar 18, 2004, 12:10 PM

I can't say I care for Nike much. Those 9-year-olds on a dollar a week do make great shoes though!

Strategically I realize Nike is a popular brand... I wonder what Apple gets out of this--how Nike will promote Apple?

nagromme · Mar 18, 2004, 12:12 PM

There was some Shockwave thing on Nike's site a year or two ago--a contest to make your own Nike music video with some canned clips and music in a very simple little interface.

I DID put something about sweatshops in mine

TEG · Mar 18, 2004, 12:16 PM

First off I must say that I do not currently own a pair of Nike Shoes. The reason I don't were them is not because they are made in 3rd and 4th world countries, by workers being paid handsomely by that countries standards, or because others don't like them, I don't were them currently because I cannot afford them. I have owned them in the past, and will in the future, but I wait until they are $35.99 at the NEX or K-Mart before I'll buy them. No athletic shoe, or most shoes for that matter should cost more than $50. My dad has a pair of RBK White Sneakers, and has been wearing them for 4 years, and they are barely worn, and only cost $35. So if you want to spend $100+ on shoes be my guest, but personally I'd like my money to mean something. That is why I'm saving for a PMG5 4Ghz.

TEG

newbie17 · Mar 18, 2004, 12:18 PM

Hmmm- that sounds like a bad move. Besides all the other good things about apple, I thought they attracted a kinda 'think different--think for yourself' crowd. The kind that sort of shuns places Nike, which uses sweatshop labor. Maybe its a superficial, well-marketed attraction, but I thought it was there intentionally. I guess that's a segmet they can afford to lose.

atari1356 · Mar 18, 2004, 12:19 PM

Sounds weird... I think we're only getting half the story here. Is Nike going to cross-promote Apple in some way?

Not that I really care, I prefer Vans

barbaloot · Mar 18, 2004, 12:24 PM

Foxer, Herbert rocks!

Quote:

Originally Posted by Foxer

Sounds like free pub for Nike. What's in it for Apple?

jsw · Mar 18, 2004, 12:32 PM

First, before we go too far down the "Nike is bad because they use sweatshops" road, I think we need to be certain that Apple sells no products which are made in (or include parts made in) other countries where the labor standards are more, er, "loose" than here. I'd be happy to listen to ranting posts from people who buy and/or consume only those products which are exclusively made by happy, well-paid people. Of course, it might be hard to post such a reply, since I'm not sure any computers would fall into that category. I'll try looking outside for smoke signals.

Anyway, I think it's a good move if it gets people into the Apple stores and gets them to buy Apple products as a result. If all it does is get people to buy Nike products, then it's a bad idea. I guess we'll see. As it is, when I go to the mall with my wife and daughter, the Apple store is really my only refuge. Now, at least, I can get shoes while I'm there.

Kid Red · Mar 18, 2004, 12:51 PM

How is Apple advertising a bad thing? How is Apple partnering up with the #1 shoemaker a bad thing? How is Apple partnering up with any number of MAJOR corporations in any way a bad thing?

People, the only way for Apple to ever climb out of the cellar is for more then 25 million people to know about macs. It's more of today's youth to know about macs and that there is an alternative to that grey/beige box their parents bought at Costco. We need to be mainstream, to have mainstream appeal. To do that, we need to join the mainstream crowd and McDonalds, Pepsi, Nike all represent that.

How is that a bad thing? The more Apple does this, the greater then improve their odds of surviving long enough to maybe make some leaps forward in terms of market share. The iPod is their trendy appliance, but what else? Computer sales have sucked and still suck, they need more people interested in their machines. You do that by getting into the public eye, looking like a mainstream alternative, a better alternative. How is that a bad thing?

autrefois · Mar 18, 2004, 12:51 PM

Quote:

Originally Posted by jsw

First, before we go too far down the "Nike is bad because they use sweatshops" road, I think we need to be certain that Apple sells no products which are made in (or include parts made in) other countries where the labor standards are more, er, "loose" than here. I'd be happy to listen to ranting posts from people who buy and/or consume only those products which are exclusively made by happy, well-paid people. Of course, it might be hard to post such a reply, since I'm not sure any computers would fall into that category. I'll try looking outside for smoke signals.

Anyway, I think it's a good move if it gets people into the Apple stores and gets them to buy Apple products as a result. If all it does is get people to buy Nike products, then it's a bad idea. I guess we'll see. As it is, when I go to the mall with my wife and daughter, the Apple store is really my only refuge. Now, at least, I can get shoes while I'm there.

I've long wondered about Apple's record since some parts are apparently made in China, if I'm not mistaken. I'd appreciate it if anyone does have facts about Apple's record to let us know.

But Nike is basically THE symbol of sweatshop labor. Everyone knows it, even if they buy Nike shoes anyway (which I never have and never will, btw). So this promotion says that Apple is willing to be associated with a company notorious for making poor little children slave away for next to nothing.

I don't buy from companies that I know force children to work. I can't guarantee that nothing I buy came from child labor, but I avoid any companies that I know are involved in such horrible things. I hope I don't have to add Apple to the list...

Ignoring children's livelihood for a moment, I also don't see what Apple gets out of this specific deal. Maybe Steve just gets a kick out of giant corporations wanting to be associated with Apple now. Maybe just he wanted free shoes for his kids?

jsw · Mar 18, 2004, 12:51 PM

Perhaps Apple's changing their logo...

wdlove · Mar 18, 2004, 12:54 PM

If this promotion with Nike will help Apple then I am in agreement. Will definitely have to check this out.

nagromme · Mar 18, 2004, 12:56 PM

I'm not pointing fingers at Nike alone... I'm sure any electronics company--Apple too--has some things going on overseas (with suppliers at the very least) that don't bear scrutiny.

cjc343 · Mar 18, 2004, 01:03 PM

I have never liked NIKE, I do not like this partnership.........

I have always refused to buy shoes (and other items) that I KNOW have been produced by sweatshop labor.

sw1tcher · Mar 18, 2004, 01:08 PM

Quote:

Originally Posted by Namacste

A couple of years ago you could go on Nike's website and personalize your sneaker. Some guy wanted to put "Sweatshop" on his, but Nike wouldn't let him...

Yup. You can read about it here

titaniumducky · Mar 18, 2004, 01:11 PM

How is Apple involved with this Nike iD thing at all...

And what's in it for Apple...

I'M SO CONFUSED - AGGH

Mar 18, 2004, 12:05 PM	#4
SilentPanda Demi-God (Moderator) Join Date: Oct 2002 Location: The Bamboo Forest	That for some reason just... it doesn't "bother" me... but... it's like it's okay with me but sorta weird... I'm not really sure I understand "why?" is what I'm getting at. __________________ "grade image" - say it out loud, it'll make you laugh.

Mar 18, 2004, 12:06 PM	#5
Foxer macrumors 65816 Join Date: Feb 2003 Location: Falls Church, VA	Sounds like free pub for Nike. What's in it for Apple? __________________ Luck is the residue of design. - Branch Rickey 24" iMac - MacBook Air - Apple //c "I'll buy almost anything if it is shiny and made by Apple."

Mar 18, 2004, 12:08 PM	#8
GrannySmith_G5 macrumors 6502 Join Date: Aug 2003 Location: oith	excuse me while I regurgitate. Nike? __________________ "Get down from the cross, we could use the wood" - Tom Waits

Mar 18, 2004, 12:08 PM	#9
CmdrLaForge macrumors 68000 Join Date: Feb 2003 Location: around the world	For me it sounds pretty COOOL __________________ Macbook Pro 17" 2.8 GHz ; Cinema Display 23"; iPhone 3G 16GB; TimeCapsule Final Cut Pro 2; Aperture 2

Mar 18, 2004, 12:09 PM	#10
Namacste macrumors newbie Join Date: Nov 2003	Is this the same NikeID as... A couple of years ago you could go on Nike's website and personalize your sneaker. Some guy wanted to put "Sweatshop" on his, but Nike wouldn't let him...

Mar 18, 2004, 12:02 PM	#3
27407 Guest Join Date: Jan 2004	First Pepsi and now Nike? Who's next, McDonalds? Oh wait....

Mar 18, 2004, 12:06 PM	#6
Photorun Banned Join Date: Sep 2003 Location: NYC	All I could think to say after reading that was "what the...?"

Mar 18, 2004, 12:07 PM	#7
evolu macrumors regular Join Date: Dec 2002 Location: LA la land...	another intelligent strategic marketing partnership from apple! Pepsi, HP, Nike, etc - all companies with strong brand identities (like apple). It's always good to share like a minded customer base. nice work apple.

Mar 18, 2004, 12:10 PM	#11
nagromme macrumors 601 Join Date: May 2002 Location: Blinking blue dot	I can't say I care for Nike much. Those 9-year-olds on a dollar a week do make great shoes though! Strategically I realize Nike is a popular brand... I wonder what Apple gets out of this--how Nike will promote Apple? __________________ nagromme Would you like a treatment?

Mar 18, 2004, 12:12 PM	#12
nagromme macrumors 601 Join Date: May 2002 Location: Blinking blue dot	Just Do It There was some Shockwave thing on Nike's site a year or two ago--a contest to make your own Nike music video with some canned clips and music in a very simple little interface. I DID put something about sweatshops in mine __________________ nagromme Would you like a treatment?

Mar 18, 2004, 12:16 PM	#13
TEG macrumors 601 Join Date: Jan 2002 Location: Langley, Washington	First off I must say that I do not currently own a pair of Nike Shoes. The reason I don't were them is not because they are made in 3rd and 4th world countries, by workers being paid handsomely by that countries standards, or because others don't like them, I don't were them currently because I cannot afford them. I have owned them in the past, and will in the future, but I wait until they are $35.99 at the NEX or K-Mart before I'll buy them. No athletic shoe, or most shoes for that matter should cost more than $50. My dad has a pair of RBK White Sneakers, and has been wearing them for 4 years, and they are barely worn, and only cost $35. So if you want to spend $100+ on shoes be my guest, but personally I'd like my money to mean something. That is why I'm saving for a PMG5 4Ghz. TEG __________________ Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation-Steve Jobs The Tegian Zone-Wikipedia

Mar 18, 2004, 12:18 PM	#14
newbie17 macrumors newbie Join Date: Jan 2004	too bad Hmmm- that sounds like a bad move. Besides all the other good things about apple, I thought they attracted a kinda 'think different--think for yourself' crowd. The kind that sort of shuns places Nike, which uses sweatshop labor. Maybe its a superficial, well-marketed attraction, but I thought it was there intentionally. I guess that's a segmet they can afford to lose.

Mar 18, 2004, 12:19 PM	#15
atari1356 macrumors 65816 Join Date: Feb 2004 Location: Florida	Sounds weird... I think we're only getting half the story here. Is Nike going to cross-promote Apple in some way? Not that I really care, I prefer Vans

Mar 18, 2004, 12:32 PM	#17
jsw Demi-God (Moderator) Join Date: Mar 2004 Location: Andover, MA	First, before we go too far down the "Nike is bad because they use sweatshops" road, I think we need to be certain that Apple sells no products which are made in (or include parts made in) other countries where the labor standards are more, er, "loose" than here. I'd be happy to listen to ranting posts from people who buy and/or consume only those products which are exclusively made by happy, well-paid people. Of course, it might be hard to post such a reply, since I'm not sure any computers would fall into that category. I'll try looking outside for smoke signals. Anyway, I think it's a good move if it gets people into the Apple stores and gets them to buy Apple products as a result. If all it does is get people to buy Nike products, then it's a bad idea. I guess we'll see. As it is, when I go to the mall with my wife and daughter, the Apple store is really my only refuge. Now, at least, I can get shoes while I'm there. __________________ You'll be the one moaning for me to give you some. - THC(taken out of context)

Mar 18, 2004, 12:51 PM	#18
Kid Red macrumors 65816 Join Date: Dec 2001	How is Apple advertising a bad thing? How is Apple partnering up with the #1 shoemaker a bad thing? How is Apple partnering up with any number of MAJOR corporations in any way a bad thing? People, the only way for Apple to ever climb out of the cellar is for more then 25 million people to know about macs. It's more of today's youth to know about macs and that there is an alternative to that grey/beige box their parents bought at Costco. We need to be mainstream, to have mainstream appeal. To do that, we need to join the mainstream crowd and McDonalds, Pepsi, Nike all represent that. How is that a bad thing? The more Apple does this, the greater then improve their odds of surviving long enough to maybe make some leaps forward in terms of market share. The iPod is their trendy appliance, but what else? Computer sales have sucked and still suck, they need more people interested in their machines. You do that by getting into the public eye, looking like a mainstream alternative, a better alternative. How is that a bad thing?

Mar 18, 2004, 12:51 PM	#20
jsw Demi-God (Moderator) Join Date: Mar 2004 Location: Andover, MA	Perhaps Apple's changing their logo... Attached Images __________________ You'll be the one moaning for me to give you some. - THC(taken out of context)

Mar 18, 2004, 12:54 PM	#21
wdlove macrumors 604 Join Date: Oct 2002	If this promotion with Nike will help Apple then I am in agreement. Will definitely have to check this out. __________________ First MacRumors "Contributor"

Mar 18, 2004, 12:56 PM	#22
nagromme macrumors 601 Join Date: May 2002 Location: Blinking blue dot	I'm not pointing fingers at Nike alone... I'm sure any electronics company--Apple too--has some things going on overseas (with suppliers at the very least) that don't bear scrutiny. __________________ nagromme Would you like a treatment?

Mar 18, 2004, 01:03 PM	#23
cjc343 macrumors 6502 Join Date: Jan 2004 Location: In the apple store, in front of a G5.	I have never liked NIKE, I do not like this partnership......... I have always refused to buy shoes (and other items) that I KNOW have been produced by sweatshop labor.

Mar 18, 2004, 01:11 PM	#25
titaniumducky macrumors 6502a Join Date: Nov 2003	How is Apple involved with this Nike iD thing at all... And what's in it for Apple... I'M SO CONFUSED - AGGH

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