It's pretty funny reading some of these comments about AMD.
5 years ago Intel was stuck in a marketing-driven quest of ever higher clock speeds. They did this by subdividing each instruction into ever-smaller slices, so that they could get away with doing less work for each clock tick, and hence push the clock speeds higher.
AMD were the company that managed to break this marketing gimmick, and they did this with the Athalon range that did more work for every clock cycle (so they were the ones that proved "It's not all about the clock speed"). AMD were also very quick to go onto smaller process sizes, and AMD developed the (now copied by Intel) 64 bit extensions to the processor.
The Athalon series were great, they were better than the Intel equivalent and AMD were eating Intel's lunch (or drinking their milkshake, if you prefer!)
In the end Intel woke up and were forced to eat humble pie by junking their 'netburst' architecture and going back to a more efficient architecture based on their old Pentium III.
Intel has done great in the last few years, regaining the lead and producing better CPUs than AMD. Intel isn't perfect though, and the guys at AMD aren't fools. At the end of the day Intel is a bigger company with much greater resources and they were able to buy back the lead they lost.
Apple went with Intel because Intel shared engineering costs for the first xx86 Macs and offered a great price. Apple also needed the trustworthy/'blue chip' image of Intel to help sell the migration.