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Which logo is best?
- Thread starter emdotdee
- Start date
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firstapple
macrumors 6502a
No. 1
It's simpler, cleaner the curve on the others is distracting, makes the image look a bit strange optically.
It's simpler, cleaner the curve on the others is distracting, makes the image look a bit strange optically.
michael.lauden
macrumors 68020
IgnatiusTheKing
macrumors 68040
I don't really like any of those color choices, but the top one is the best of the three, I think.
sammich
macrumors 601
Watch where the flowing line ends up...
#1 is the best because it's the simplest. If the words were something a bit less mundane than 'Safe Receipt' then the extra styling strokes, in say $5, would be appropriate.
Just my 2c.
Anuba
macrumors 68040
#2 and #3 are the best because they're well balanced (#3 being the better of the two), they tie the package together. #4 and #5 are too cluttered. #1 is devoid of any concept, really. The continued line of the R into the card is the core idea of the logo, without that it just looks slapped together without much thought, and the balance is off (too top heavy).
Most people will probably tell you that #1 is better because it's "simpler", "cleaner" etc, then again you're among Apple fans who are very indoctrinated by minimalism...
Most people will probably tell you that #1 is better because it's "simpler", "cleaner" etc, then again you're among Apple fans who are very indoctrinated by minimalism...
shady825
macrumors 68000
#1 is better
but you could also try making the sweeping R stroke more rigid ie, it continues in the same bearing from R then turns suddenly to align itself towards the card. just a thought 🙂
but you could also try making the sweeping R stroke more rigid ie, it continues in the same bearing from R then turns suddenly to align itself towards the card. just a thought 🙂
This new one is closest to the sketches that I made originally. I need to tweak the distances of the top curved line and the "pointy" bit to get it just right.
I know the majority like the simple version but the reason for the swipe/swoosh/sweep part is for the "swiping" action of a card and it also ties in with the logo of company I work for...
Diatribe
macrumors 601
This new one is closest to the sketches that I made originally. I need to tweak the distances of the top curved line and the "pointy" bit to get it just right.
I know the majority like the simple version but the reason for the swipe/swoosh/sweep part is for the "swiping" action of a card and it also ties in with the logo of company I work for...
Now this is pretty cool.
Anuba
macrumors 68040
Yeah, you should definitely preserve the swipe motion hint. That's the core idea of the logo, without that it's just text on a card that's there for some reason. But I don't like the idea of detaching the swipe curve from the R, now the card looks like a cartoon speech bubble and the family ties to the Argos logo become much less obvious. I still say #3 is best with #2 a close second, having seen the Argos logo though I think you should perhaps reconsider the choice of font.
This new one is closest to the sketches that I made originally. I need to tweak the distances of the top curved line and the "pointy" bit to get it just right.
I know the majority like the simple version but the reason for the swipe/swoosh/sweep part is for the "swiping" action of a card and it also ties in with the logo of company I work for...
decksnap
macrumors 68040
This new one is closest to the sketches that I made originally. I need to tweak the distances of the top curved line and the "pointy" bit to get it just right.
I know the majority like the simple version but the reason for the swipe/swoosh/sweep part is for the "swiping" action of a card and it also ties in with the logo of company I work for...
This is an improvement. I agree that while #1 looks OK, the swooshing action of swiping the card is necessary for this not to be devoid of interest.
It bugs me that the swoosh bit has a rounded tip where it approaches the R, which has a very sharp tip on it. I would work on resolving that. I don't mind it separated from the R, as it was maybe trying too hard.
Use varied line width instead of just a stroke, and I dont think the lines should be joining. I also really dont like that font, its really bleh, try finding a more modern looking one like Bell Gothic (which I think is included with Adobe or the system for free)
As someones said, make the part where the swoosh and the R (almost) meet in the same, straight style (the swoosh has a round edge).
For colours I think black font and coloured card/swoosh is ok, maybe the other way round, but bi coloured.. hmmm i don't like that.
For colours I think black font and coloured card/swoosh is ok, maybe the other way round, but bi coloured.. hmmm i don't like that.
Now that you've told us the company this is for is Argos, and that's a major retailer, the swoosh becomes more relevant and important to the design. You should keep it attached the R, though.
It's funny how our opinions of what is better change when get more information about who its for.
It's funny how our opinions of what is better change when get more information about who its for.