iOS Itunes connect Transaction reports help

Dfndr90

macrumors regular

Original poster

• Apr 6, 2009

• #1

Does any one know what this means in the itunes connect transaction report.
Promo code CR-RB???

Also where can I find a list of promo codes.

 

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XcodeNewb

macrumors member

• Apr 6, 2009

• #2

I have the same question. I just started seeing it!

 

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countermind

macrumors newbie

• Apr 6, 2009

• #3

From the iTunes Finance Reporting Guide:

DRC-RBB Digital Retail Card - Redeemed Before Breakage.
DRC-RAB Digital Retail Card - Redeemed After Breakage.

It could be a new abbreviation for the Retail Card Before Breakage

http://www.apple.com/itunesnews/docs/iTunesFinanceReportingGuide.pdf

 

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XcodeNewb

macrumors member

• Apr 6, 2009

• #4

@countermind

Thanks

 

Dfndr90

macrumors regular

Original poster

• Apr 7, 2009

• #5

countermind said:

From the iTunes Finance Reporting Guide:

DRC-RBB Digital Retail Card - Redeemed Before Breakage.
DRC-RAB Digital Retail Card - Redeemed After Breakage.

It could be a new abbreviation for the Retail Card Before Breakage

http://www.apple.com/itunesnews/docs/iTunesFinanceReportingGuide.pdf

Click to expand...

Thank you for the reply, I read that PDF, and the codes are not exactly the same. And what does that mean redeemed before breakage?

 

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countermind

macrumors newbie

• Apr 8, 2009

• #6

I'm not entirely sure. According to Beth Karlin, of Retail Traffic, breakage means, "an issuer's ability to report as revenue the value of cards sold but not expected to be redeemed." The Journal of Accountancy calls breakage, "gift cards that consumers fail to redeem."

I don't know how these terms play into Apple's promo codes for App Store sales though.

http://retailtrafficmag.com/mag/retail_breaking_card/
http://www.journalofaccountancy.com/Issues/2007/Nov/AccountingForGiftCards.htm