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New Mac/PC Ad: Legal Copy

Rower_CPU

Rower_CPU

Moderator emeritus
Original poster
Just saw it aired during today's Lakers vs Jazz game. Apple's first shot back at Microsoft for their new ads?
 
New Get a Mac Ad

Did anyone catch the new ad? I searched but didn't find anything, I just saw it on the Laker Jazz game.


It shows PC searching through 1000s of photos, and Mac talks about how iPhoto is the shizz and has face recognition. Not on the Apple site yet.



I think it's good that they are taking on an approach where they toot Mac features rather than attack PC. Although it's not as funny. 😛
 
Ah, ok thanks. I added "iPhoto" in the search field, hence why it didn't appear. Although it sounds like a different ad. I'll post in that thread and ask for this to be locked.

ETA: Looks like it merged while I posted. You fast mods, you.
tongue.gif
 
Meh, just more of the same "I'm a Mac, I'm a PC" stuff. Cute, but doesn't address MS's new ad offensive.
 
NT1440 said:
Since when is Apple about responding?
Click to expand...

I think this is the best response actually. Microsoft's Ad campaign (The I'm a PC) was to reclaim the image of a PC. Apparently Microsoft wanted to really personify the PC user (whom they thought what John Hodgeman was portraying - he wasn't he was portraying a computer type). Apple fires back by not falling for the bait and showing that they are very comfortable with their ad style and are not going to change. Microsoft wanted to reclaim the I'm a PC and Apple is saying "oh no you don't. Were not afraid of your counter ads, they are meaningless."

I am surprised that Apple did another virus type ad after the trojan type exploits though (the ones involving pirated copies of iWork and Photoshop). It seems as though they don't think that user initiated exploits count and that they are referring specifically to the ones that get installed automatically when Internet explorer users click on a link that automatically installs crap. I guess we should point out that "PC" is running Xp again since he hated vista so much...
 
r.j.s said:
True, these ads are what got under MS's skin anyway.
Click to expand...

Well Microsoft was hoping for some kind of "HOW DARE THEY BESMIRCH OUR LORD STEVE JOBS!!!!" or the like with their last ad campaign. I don't think that really happened. Apple just did the same think that ticked off Microsoft to make their failure of the Jerry ads. They are wanting Ballmer to do what he does and start making ridiculous statements to the public that nobody will believe or will set off a "developers, developers, developers" kind of action that gets widely mocked on the internet. That better way to do that.

I admit that I would like a write-up of all the humorous legal disclaimer in the "Legal Copy" It gets hard to read over the actors.
 
dsnort said:
Meh, just more of the same "I'm a Mac, I'm a PC" stuff. Cute, but doesn't address MS's new ad offensive.
Click to expand...

Oh that you mean Microsoft new ads saying we should go buy cheap computers with low satisfaction rates, alright.

pdjudd said:
I think this is the best response actually. Microsoft's Ad campaign (The I'm a PC) was to reclaim the image of a PC. Apparently Microsoft wanted to really personify the PC user (whom they thought what John Hodgeman was portraying - he wasn't he was portraying a computer type). Apple fires back by not falling for the bait and showing that they are very comfortable with their ad style and are not going to change. Microsoft wanted to reclaim the I'm a PC and Apple is saying "oh no you don't. Were not afraid of your counter ads, they are meaningless."

I am surprised that Apple did another virus type ad after the trojan type exploits though (the ones involving pirated copies of iWork and Photoshop). It seems as though they don't think that user initiated exploits count and that they are referring specifically to the ones that get installed automatically when Internet explorer users click on a link that automatically installs crap. I guess we should point out that "PC" is running Xp again since he hated vista so much...
Click to expand...

If you use pirated copies of software which is stealing you deserve whatever you get, us Mac users who buy our copies legally don't deal with these issues.
 
pdjudd said:
I admit that I would like a write-up of all the humorous legal disclaimer in the "Legal Copy" It gets hard to read over the actors.
Click to expand...
I tried but gave up... it's just too much and repetitive! Looks like they take a jab at MS in the end. 😉

Please note that when you first receive your PC there is some suggested work that needs to be done before PCs can perform at their peak. These steps include, but are not limited to, downloading and installing necessary drivers for peripherals. These drivers may include printers, scanners, cameras, storage devices, music players, and other media devices. There may be more depending on your needs. It is also recommended that first time users remove all unneeded bloatware and remove all optional components. To remove unneeded bloatware first open uninstaller, select applications to remove, select next, when done select finish. Once initial prep is complete, PCs may then be easy to use under certain controlled conditions and when properly maintained. In order for PCs to achieve optimal performance on a regular basis and for long periods of time, routine maintenance should include (but is not limited to) the following: download and install updated anti-virus software, run anti-virus software, check for system updates, clean out registry, defragment hard drive, free up disk space, remove temporary internet files, empty recycle bin, remove unnecessary programs, run error check utility and fix file system errors. It is recommended that a maintenance schedule is developed and adhered to in order to make sure your PC is running safe and secure. Update your software, do a virus scan, and run error check utility once a week. Search for and download software and driver updates, free up disk space and defragment hard drive at least once a month. Empty the recycle bin and remove unnecessary programs once every three months. Back up all your files once a year. Please see instruction manual for more details. Failure to perform these functions may result in the following......Anyone can sit down and edit photos on their PC as long as their computer is running properly. Please note that proper maintenance, specifically disk defragmentation can take anywhere from minutes to hours to run depending on the size of your hard drive and how fragmented it is. Therefore, editing photos might be postponed if you choose to run maintenance on your computer prior to this to this act..... Editing photos on a PC may be difficult for children under a certain age or people who are unfamiliar how PC works and how to download camera software and drivers. ...
 
lostfan916 said:
Did anyone catch the new ad? I searched but didn't find anything, I just saw it on the Laker Jazz game.


It shows PC searching through 1000s of photos, and Mac talks about how iPhoto is the shizz and has face recognition. Not on the Apple site yet.



I think it's good that they are taking on an approach where they toot Mac features rather than attack PC. Although it's not as funny. 😛
Click to expand...

Yeah. First thing that hit me is how they actually showed off features of Macs. I like it. It will really hit home to those who don't know what a Mac can do.
 
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