Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads

MacRumors · 02:22 AM

Apple has released the first new series of 'Get a Mac' ads since Microsoft began it's pointed ad campaign targeting Apple's prices.

Apple continues with the "Mac" and "PC" characters pointing out flaws in Windows with their latest series of ads. The new ads are titled: Biohazard Suit, Legal Copy, Stacks, and Time Traveler. All the videos are also available on Apple's site.

http://www.youtube.com/watch?v=TZrlj6SxN_w

The ads cover "PC" problems such as Windows viruses, increased maintenance, and worse stability as compared to the "Mac". Meanwhile, the Stacks commercial highlights iPhoto's new facial recognition features that come included with the Mac.

Article Link: Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads

puckhead193 · Apr 20, 2009, 01:03 AM

bio hazard is my favorite!

edit -woot i'm finally first only took a few years

natebookpro · Apr 20, 2009, 01:05 AM

Time to fight back! lol

tubbymac · Apr 20, 2009, 01:07 AM

I thought the previous ad, the one where PC pushes all the money for fixing Vista to the advertising pile was hilarious. These new ads I found rather boring. Maybe Apple needs to change it up with something different.

melchior · Apr 20, 2009, 01:08 AM

Quote:

Originally Posted by MacRumors

The ads cover "PC" problems such as Windows viruses, increased maintenance, and worse stability as compared to the "Mac". Meanwhile, the Stacks commercial highlights iPhone's new facial recognition features that come included with the Mac.
[/url]

iPhone now has facial recognition? cool!

dasikes · Apr 20, 2009, 01:10 AM

I gotta say, it's a pretty weak response to the Windows ads. I really was kind of hoping for an ad war

While I am very sold on the "I'm a mac, and I'm a PC" style, I'm ready for something different.

igazza · Apr 20, 2009, 01:10 AM

Time Traveler ad sounds like the new imacs with ATI Radeon HD 4850

and the previous generation imacs were freezing

ehurtley · Apr 20, 2009, 01:13 AM

Quote:

Originally Posted by MacRumors

Meanwhile, the Stacks commercial highlights iPhone's new facial recognition features that come included with the Mac.

I think you mean iPhoto, not iPhone...

ziggyonice · Apr 20, 2009, 01:13 AM

Quote:

Originally Posted by dasikes

I gotta say, it's a pretty weak response to the Windows ads. I really was kind of hoping for an ad war

I disagree. This is exactly how Apple needs to address the Microsoft ads -- with the same tactic that been getting people to make the switch. If Apple were to respond to the accusation that Macs are "more expensive", it would work against Apple. Just as every time Microsoft mentions a Mac in their ads, it works for Apple. I think more of these ads are what is needed to keep going in the right direction.

Besides, I'm sure it just angers Ballmer even more knowing that Apple just isn't budging!

applefan69 · Apr 20, 2009, 01:15 AM

i hate to say it but im dissapointed

the biohazard one really didnt repeat anything new... it just pretty much was saying "hey yeah, in case you guys forgot macs still have no viruses, just making sure you know"

time travelling one had to use the same old "ohh pc just froze" joke *rolling eyes*

the Stacks one was an obvious attempt brag about some feature macs have... which i guess works because apple should spend more time pointing out WHY macs are better instead of why PC's arent that great... but it still seemed like a bad ad.

the legal copy one was kinda funny, but again it was still just repeating same old same old "pcs arent perfect LAL!"

Beric · Apr 20, 2009, 01:20 AM

Quote:

Originally Posted by tubbymac

I thought the previous ad, the one where PC pushes all the money for fixing Vista to the advertising pile was hilarious.

Yeah, that was the absolute best "get a mac" ad ever. Even my friends who adore PC's loved that ad. I laughed harder than any previous ad, that's for sure.

asdavis10 · Apr 20, 2009, 01:22 AM

LOL. Loved 'Legal Copy'!! At least Apple hires actors for their commercials that we all know are actors. While M$ is still trying to make everyone believe their "Laptop Hunters" aren't actors.

trevpimp · Apr 20, 2009, 01:25 AM

I Like The "Time Traveler"

Very well thought of in my opinion.

I still think the youtube ad (Homeless) that was made by fans is better than all of them.

haha "Im Poor, But I Ain't Retarded" lives on forever

zsears · Apr 20, 2009, 01:27 AM

At the end of legal copy when all of the text pops up it says Power PC instead of just PC.

sushi · Apr 20, 2009, 01:27 AM

For me, I really enjoyed the "Time traveler" and thought that it was the best one of the four.

arogge · Apr 20, 2009, 01:29 AM

I like the one of the Biohazard Suit!

I also liked the Legal Copy ad, and that really is how many software disclaimers read, basically saying that the software is unreliable and the company is not responsible for it.

shipwrecked · Apr 20, 2009, 01:31 AM

Pretty lackluster response considering the insane amount of attention the pc ads garnered. It doesn't quite effect me viscerally which good commercials should aspire to - the lemmings ad-yes! think different-yes! But what do I know, I'm not really into the PC vs. Mac ads.

TheNoel · Apr 20, 2009, 01:31 AM

I think these ads have jumped the shark. Apple needs a new angle.

The previous series of Mac vs. PC ads were a brilliant response to Microsoft's campaign, but these ads don't even acknowledge the legitimate criticism that Macs are too expensive.

I think these ads should have focused on the high quality of Apple computers, rather than the fallibility of other PCs.

byke · Apr 20, 2009, 01:33 AM

I gave it a negative this time, simply because these latest adverts do not compete well enough against the latest MS adverts.

Apple need to look for a new marketing campaign as I believe these have served there function (and time frame)

SecurityTinker · Apr 20, 2009, 01:33 AM

The time traveler one was cool. The rest weren't really innovative though. They didn't make me laugh or think like the past few ads have.

Eidorian · Apr 20, 2009, 01:34 AM

Time Traveler was the best out of all of these.

My previous favorites are still the Money Counter and the Time Machine Clone one. It'd be nice if Apple touched on more of its software features that I adore like Time Machine.

PC freezing is getting very, very old.

appleguru1 · Apr 20, 2009, 01:34 AM

Quote:

Originally Posted by zsears

At the end of legal copy when all of the text pops up it says Power PC instead of just PC.

Where?

[edit]Oh, nvm... I see

I think they mean PC user that are "Power Users," and not anything related to Power PC users

[/edit]

shipwrecked · Apr 20, 2009, 01:35 AM

Quote:

Originally Posted by TheNoel

I think these ads have jumped the shark. Apple needs a new angle.

Exactly what I wanted to say but could not articulate in my post. Yeah, these ads are getting old.

Undecided · Apr 20, 2009, 01:37 AM

Quote:

Originally Posted by TheNoel

these ads don't even acknowledge the legitimate criticism that Macs are too expensive.

I think these ads should have focused on the high quality of Apple computers

Wait, what? Doesn't high quality justify a higher price?

The Flashing Fi · Apr 20, 2009, 01:37 AM

I've never really found the Mac ads really tasteful. I thought the recent PC ads were a lot better. I almost didn't get a Mac because of the comercials. It really is tiring to hear the same repetitive FUD. I've always felt the Mac commercials were good at saying nothing.

Apr 20, 2009, 01:01 AM	#1
MacRumors macrumors bot Join Date: Apr 2001	Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads Apple has released the first new series of 'Get a Mac' ads since Microsoft began it's pointed ad campaign targeting Apple's prices. Apple continues with the "Mac" and "PC" characters pointing out flaws in Windows with their latest series of ads. The new ads are titled: Biohazard Suit, Legal Copy, Stacks, and Time Traveler. All the videos are also available on Apple's site. http://www.youtube.com/watch?v=TZrlj6SxN_w The ads cover "PC" problems such as Windows viruses, increased maintenance, and worse stability as compared to the "Mac". Meanwhile, the Stacks commercial highlights iPhoto's new facial recognition features that come included with the Mac. Article Link: Apple Continues 'Get a Mac' Ad Campaign with 4 New Ads Last edited by arn : Apr 20, 2009 at 02:22 AM.

Apr 20, 2009, 01:03 AM	#2
puckhead193 macrumors 601 Join Date: May 2004 Location: NY	bio hazard is my favorite! edit -woot i'm finally first only took a few years __________________ 20" iMac C2D - 2.33GHz, 3 GB ram, ATI X1600 256 MB VRAM 15" pb 1.5 GHZ Rev. C 30 gig ipod 3rd gen, 60 gig 5g ipod ~ white, silver 2GB nano, 64 gig iPod Touch

Apr 20, 2009, 01:05 AM	#3
natebookpro macrumors 6502 Join Date: Sep 2008 Location: Maryland	Time to fight back! lol __________________ Alu MacBook 2.4 4GB 500GB \| 32GB White iPhone 3G S\| Time Capsule 500GB \| TV

Apr 20, 2009, 01:07 AM	#4
tubbymac macrumors 6502a Join Date: Nov 2008	I thought the previous ad, the one where PC pushes all the money for fixing Vista to the advertising pile was hilarious. These new ads I found rather boring. Maybe Apple needs to change it up with something different. __________________ Macbook Pro 13 2.26/128SSD Macbook Air 1.6/80 iPhone 2G Dell Latitude E6500

Apr 20, 2009, 01:10 AM	#6
dasikes macrumors 6502a Join Date: Jul 2008 Location: Alabama	I gotta say, it's a pretty weak response to the Windows ads. I really was kind of hoping for an ad war While I am very sold on the "I'm a mac, and I'm a PC" style, I'm ready for something different. __________________  20" Aluminum iMac, 2.4GHz - 2GB - OSX 10.5.X  iPhone 3G - White 16GB  FCS2  AECS3

Apr 20, 2009, 01:10 AM	#7
igazza macrumors regular Join Date: Aug 2007 Location: Australia	Time Traveler ad sounds like the new imacs with ATI Radeon HD 4850 and the previous generation imacs were freezing __________________ Redmond has a cat too, A copycat.

Apr 20, 2009, 01:15 AM	#10
applefan69 macrumors 6502 Join Date: Oct 2007	i hate to say it but im dissapointed the biohazard one really didnt repeat anything new... it just pretty much was saying "hey yeah, in case you guys forgot macs still have no viruses, just making sure you know" time travelling one had to use the same old "ohh pc just froze" joke rolling eyes the Stacks one was an obvious attempt brag about some feature macs have... which i guess works because apple should spend more time pointing out WHY macs are better instead of why PC's arent that great... but it still seemed like a bad ad. the legal copy one was kinda funny, but again it was still just repeating same old same old "pcs arent perfect LAL!"

Apr 20, 2009, 01:22 AM	#12
asdavis10 macrumors regular Join Date: Feb 2008 Location: Bowie, MD	LOL. Loved 'Legal Copy'!! At least Apple hires actors for their commercials that we all know are actors. While M$ is still trying to make everyone believe their "Laptop Hunters" aren't actors. __________________ Mac Pro 3.2GHz 8 core/8GB/500HD x 4; MacBook Pro 15"/2.5GHz/4GB/120HD; MacBook Air 1.8GHz/2GB/64SSD; Mac mini 1.83GHz/2GB/80HD (10.5 Server)

Apr 20, 2009, 01:25 AM	#13
trevpimp macrumors regular Join Date: Apr 2009 Location: Inside A Mac Box	I Like The "Time Traveler" Very well thought of in my opinion. I still think the youtube ad (Homeless) that was made by fans is better than all of them. haha "Im Poor, But I Ain't Retarded" lives on forever

Apr 20, 2009, 01:27 AM	#14
zsears macrumors newbie Join Date: Mar 2008	Uh oh At the end of legal copy when all of the text pops up it says Power PC instead of just PC.

Apr 20, 2009, 01:27 AM	#15
sushi macrumors Demi-God Join Date: Jul 2002 Location: Kanagawa-Ken	For me, I really enjoyed the "Time traveler" and thought that it was the best one of the four. __________________ You only live twice, once when you are born, and when you look death in the face. Basho style poem from 007 YOLT.

Apr 20, 2009, 01:29 AM	#16
arogge macrumors 6502a Join Date: Feb 2002 Location: Tatooine	I like the one of the Biohazard Suit! I also liked the Legal Copy ad, and that really is how many software disclaimers read, basically saying that the software is unreliable and the company is not responsible for it.

Apr 20, 2009, 01:31 AM	#17
shipwrecked macrumors newbie Join Date: Mar 2009 Location: San Francisco, CA	Pretty lackluster response considering the insane amount of attention the pc ads garnered. It doesn't quite effect me viscerally which good commercials should aspire to - the lemmings ad-yes! think different-yes! But what do I know, I'm not really into the PC vs. Mac ads.

Apr 20, 2009, 01:31 AM	#18
TheNoel macrumors newbie Join Date: Feb 2009 Location: Issaquah, WA	I think these ads have jumped the shark. Apple needs a new angle. The previous series of Mac vs. PC ads were a brilliant response to Microsoft's campaign, but these ads don't even acknowledge the legitimate criticism that Macs are too expensive. I think these ads should have focused on the high quality of Apple computers, rather than the fallibility of other PCs.

Apr 20, 2009, 01:33 AM	#19
byke macrumors regular Join Date: Mar 2007 Location: STOCKHOLM, SWEDEN.	I gave it a negative this time, simply because these latest adverts do not compete well enough against the latest MS adverts. Apple need to look for a new marketing campaign as I believe these have served there function (and time frame) __________________ 24" white imac MBA REV B (1.86 SSD) iPhone 2G

Apr 20, 2009, 01:33 AM	#20
SecurityTinker macrumors newbie Join Date: May 2008	The time traveler one was cool. The rest weren't really innovative though. They didn't make me laugh or think like the past few ads have.

Apr 20, 2009, 01:34 AM	#21
Eidorian macrumors G3 Join Date: Mar 2005 Location: Indiana	Time Traveler was the best out of all of these. My previous favorites are still the Money Counter and the Time Machine Clone one. It'd be nice if Apple touched on more of its software features that I adore like Time Machine. PC freezing is getting very, very old. __________________ MRoogle it! hikari T7500 2.2 GHz / 4 GB / 320 GB / GMA X3100 / 10.5.8 chobimaru Core i5 750 2.66 GHz / 4 GB / 640 GB / 4830 / Windows 7

Apr 20, 2009, 01:37 AM	#25
The Flashing Fi macrumors 6502a Join Date: Sep 2007	I've never really found the Mac ads really tasteful. I thought the recent PC ads were a lot better. I almost didn't get a Mac because of the comercials. It really is tiring to hear the same repetitive FUD. I've always felt the Mac commercials were good at saying nothing.

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