I was just reading the Register's report
http://www.theregister.co.uk/2009/04/23/apple_q2_2009/
on Apple's (very good) results
and was interested to see that the Mac Pro is the one Apple product
which is not selling well.
To quote from the report :
'The news wasn't as good for the Mac. Worldwide Mac sales dipped 3 per cent, from 2.29 million in last year's second quarter to 2.22 million this year, a retreat that Cook described as being due mostly to slow Mac Pro sales because of the Meltdown-induced contraction of professional market, along with the fact that US education sales tanked as school districts froze purchases. "The consumer is holding up much better than the professional," he said, "and much better than education."'
The question is, did they raise the prices because there are less sales to divide
fixed costs over or are the sales down because of the hike in prices?
(The prices rose not only in absolute terms but also relative to Dell etc.)
Actually, thinking about it, the new Mac Pro only appeared at the beginning of March so much of the drop may have been due to people hanging
on for the new model. It will be interesting to see what happens next quarter.
http://www.theregister.co.uk/2009/04/23/apple_q2_2009/
on Apple's (very good) results
and was interested to see that the Mac Pro is the one Apple product
which is not selling well.
To quote from the report :
'The news wasn't as good for the Mac. Worldwide Mac sales dipped 3 per cent, from 2.29 million in last year's second quarter to 2.22 million this year, a retreat that Cook described as being due mostly to slow Mac Pro sales because of the Meltdown-induced contraction of professional market, along with the fact that US education sales tanked as school districts froze purchases. "The consumer is holding up much better than the professional," he said, "and much better than education."'
The question is, did they raise the prices because there are less sales to divide
fixed costs over or are the sales down because of the hike in prices?
(The prices rose not only in absolute terms but also relative to Dell etc.)
Actually, thinking about it, the new Mac Pro only appeared at the beginning of March so much of the drop may have been due to people hanging
on for the new model. It will be interesting to see what happens next quarter.
