Pepsi-iTunes Promo: 5 Million Songs

MacBytes · Apr 28, 2004, 04:08 PM

Category: News and Press Releases
Link: Pepsi-iTMS contest produces weak redemption numbers
Posted on MacBytes.com

Approved by Mudbug

ALoLA · Apr 28, 2004, 04:15 PM

Did anyone see any bottles in the L.A. area? All I saw were the cups at 7-Eleven. I was 0-5 with those. :P Seems like it was more of a marketing flop on Pepsi's part. Weren't they also slow getting the bottles out to the areas that did get them?

Belisarius · Apr 28, 2004, 04:15 PM

I imagine the redemption rate was pretty poor considering how terrible Pepsi's distribution was. Throughout the entire promotion, I never saw even one bottle in any of my local grocery stores. In fact, it was pretty much hit-or-miss in local convenience stores as to whether or not I'd find iTMS caps.

I pretty much dring Diet Coke exclusively (as soda goes), but I was ready and willing to drink nothing but Diet Pepsi throughout the promotion. I only wish Pepsi could've delivered.

1macker1 · Apr 28, 2004, 04:24 PM

sheesh, only 5 million out of 100 million. That's not a good promotion.

Krizoitz · Apr 28, 2004, 04:43 PM

Quote:

Originally Posted by 1macker1

sheesh, only 5 million out of 100 million. That's not a good promotion.

Pepsi really shot themselves in the foot on this one, poor distribution really lost them alot of customers.

grapes911 · Apr 28, 2004, 04:46 PM

I'm a Coke man, but I drank pepsi like crazy. I had over 50 caps and won nothing. I thought I heard it was 1 in 3 wins. Maybe it was like 1 in 100 wins so stead of 100 million wins, it was really 10 million. 5 mil out of 10 mil ain't bad.

MacRumors · Apr 28, 2004, 04:46 PM

Cnet reports that Pepsi and Apple gave away 5 million of the potentially 100 million songs during the Pepsi/iTunes promotion.

The 5 million songs given away were included in the 70 million total songs announced today during the iTunes conference call.

Unredeemed codes can still be used by April 30th, 2004.

NusuniAdmin · Apr 28, 2004, 04:54 PM

Didn't I say only 5-20 million would redeem their songs, oh ya whos yo daddy!!!!

micvog · 06:36 PM

Quote:

Originally Posted by ALoLA

Did anyone see any bottles in the L.A. area? All I saw were the cups at 7-Eleven. I was 0-5 with those. :P Seems like it was more of a marketing flop on Pepsi's part. Weren't they also slow getting the bottles out to the areas that did get them?

I didn't see a single one where I live (just northwest of L.A.).

I am not sure whether it was intentional or not, but Pepsi had some definate logistics problems with this promo on the west coast. On the positive side, I hate Pepsi and wasn't looking forward to drinking the swill. Long live Coca Cola!

EDIT: Not to defend Pepsi, but thinking about this further, the grocery strike in southern California may have somehow impacted distribution of the iTMS caps.

DreaminDirector · Apr 28, 2004, 04:57 PM

Quote:

Originally Posted by ALoLA

Did anyone see any bottles in the L.A. area? All I saw were the cups at 7-Eleven. I was 0-5 with those. :P Seems like it was more of a marketing flop on Pepsi's part. Weren't they also slow getting the bottles out to the areas that did get them?

I drink Pepsi anyway and I was ready to buy more than usual, however I only found a few places that had them. Oddly enough, one was a Target.

P.S. - out of like 10 caps, I won once.

AmigoMac · 05:05 PM

Quote:

Originally Posted by Macrumors

Cnet reports that Pepsi and Apple gave away 5 million of the potentially 100 million songs during the Pepsi/iTunes promotion.

The 5 million songs given away were included in the 70 million total songs announced today during the iTunes conference call.

Unredeemed codes can still be used by April 30th, 2004.

Bad, Bad, Bad ... 5% only ... I was waiting no less than 20% ...

EDIT: Aprox 3 months and? .... Nada? Communication problems with pepsi, steve?

Awimoway · Apr 28, 2004, 05:02 PM

I never saw any. SoCal was screwed.

CompUSAMacNerd · Apr 28, 2004, 05:05 PM

I wonder who is hoarding the rest

evolu · Apr 28, 2004, 05:05 PM

5% = redeemed
3% = apple's marketshare

So it looks like some PC users redeemed their free tracks.

wish it was more, but that works!

winmacguy · Apr 28, 2004, 05:09 PM

a 5% redemption for the promotion, not exactly a boost in sales. Great idea to start out with but VERY POOR execution from Pepsi.

eSnow · Apr 28, 2004, 05:11 PM

Wow 5% only. Kinda cheap promotion...
I wonder if this is because a lot of bottles were not sold in time or because people don't care enough to download yet another kind of software.

bertagert · Apr 28, 2004, 05:11 PM

Quote:

Originally Posted by evolu

5% = redeemed
3% = apple's marketshare

So it looks like some PC users redeemed their free tracks.

wish it was more, but that works!

That's 5% of 100 million (not 5% of all computers). So, your theory is not correct. Alll 5 million could have come from the Mac community alone.

I think the problem was Pepsi not promoting this give away. 75% of the downloads were probably from the Mac zealots like us. I remember talking about it with friends and they had no idea Pepsi was giving away songs(nor did they care). More tv ads would have made more people play. Either way, pepsi got what they wanted out of this. A lot of air time.

latergator116 · Apr 28, 2004, 05:12 PM

My local convenience store had them for a couple of weeks, then got rid of them. I think I did pretty well - I won 9 out of 11 caps.

applemacdude · Apr 28, 2004, 05:13 PM

I blame sucky ass advertising...

Awimoway · Apr 28, 2004, 05:17 PM

I blame Pepsi:

Lousy advertisements
Lack of advertising
Scant and ill-timed distribution

whfsdude · Apr 28, 2004, 05:19 PM

Well figure that lots of people don't even use computers, like really use them. People at my school used to give me the caps because many of them ran 98 or were stuck on dial-up. Very few people are able to figure out anything on the computer. Now this is changing but I go to an inner-city school and most people just don't even care. I think broadband will get kids more interested in computers but most of them don't have it. It's not the cost, most of them just don't like change.

php · Apr 28, 2004, 05:22 PM

I think the problem might have been that the promotion was only available on bottles of Pepsi. If the promotion included Pepsi in cans, I would have tried it and I'll bet many other people would have also.

Flowbee · Apr 28, 2004, 05:22 PM

Quote:

Originally Posted by CompUSAMacNerd

I wonder who is hoarding the rest

Your local landfill.

jrv3034 · Apr 28, 2004, 05:23 PM

Quote:

Originally Posted by eSnow

Wow 5% only. Kinda cheap promotion...
I wonder if this is because a lot of bottles were not sold in time or because people don't care enough to download yet another kind of software.

You're probably right. I didn't see iTunes bottles in NYC until the end of February/beginning of May. I'm sure if the promo lasted until May 30th instead of April 30th, we'd see that number climb up at least by 1 or 2 million more.

And also, most non-techie people don't care enough to download iTunes in the first place.

iggyb · Apr 28, 2004, 05:25 PM

Geesh. What an abysmal failure. Of course, since the SuperBowl, I think I saw a promotional commercial once. I think.

Apr 28, 2004, 04:08 PM	#1
MacBytes macrumors bot Join Date: Jul 2003	Pepsi-iTMS contest produces weak redemption numbers Category: News and Press Releases Link: Pepsi-iTMS contest produces weak redemption numbers Posted on MacBytes.com Approved by Mudbug

Apr 28, 2004, 04:15 PM	#2
ALoLA macrumors regular Join Date: Sep 2003 Location: Greater Los Angeles Area	Where were the bottles? Did anyone see any bottles in the L.A. area? All I saw were the cups at 7-Eleven. I was 0-5 with those. :P Seems like it was more of a marketing flop on Pepsi's part. Weren't they also slow getting the bottles out to the areas that did get them?

Apr 28, 2004, 04:15 PM	#3
Belisarius macrumors newbie Join Date: Oct 2003 Location: South Carolina	Well Yeah... I imagine the redemption rate was pretty poor considering how terrible Pepsi's distribution was. Throughout the entire promotion, I never saw even one bottle in any of my local grocery stores. In fact, it was pretty much hit-or-miss in local convenience stores as to whether or not I'd find iTMS caps. I pretty much dring Diet Coke exclusively (as soda goes), but I was ready and willing to drink nothing but Diet Pepsi throughout the promotion. I only wish Pepsi could've delivered.

Apr 28, 2004, 04:46 PM	#7
MacRumors macrumors bot Join Date: Apr 2001	Pepsi-iTunes Promo: 5 Million Songs Cnet reports that Pepsi and Apple gave away 5 million of the potentially 100 million songs during the Pepsi/iTunes promotion. The 5 million songs given away were included in the 70 million total songs announced today during the iTunes conference call. Unredeemed codes can still be used by April 30th, 2004.

Apr 28, 2004, 04:54 PM	#8
NusuniAdmin Guest Join Date: Nov 2003	oh yea Didn't I say only 5-20 million would redeem their songs, oh ya whos yo daddy!!!!

Apr 28, 2004, 04:24 PM	#4
1macker1 Banned Join Date: Oct 2003 Location: A Higher Level	sheesh, only 5 million out of 100 million. That's not a good promotion.

Apr 28, 2004, 04:46 PM	#6
grapes911 macrumors 68040 Join Date: Jul 2003 Location: East Fallowfield, PA	I'm a Coke man, but I drank pepsi like crazy. I had over 50 caps and won nothing. I thought I heard it was 1 in 3 wins. Maybe it was like 1 in 100 wins so stead of 100 million wins, it was really 10 million. 5 mil out of 10 mil ain't bad.

Apr 28, 2004, 05:02 PM	#12
Awimoway macrumors 65816 Join Date: Sep 2002 Location: at the edge	I never saw any. SoCal was screwed. __________________ Relax me, Amuse me, Teach me, Arouse me. -- Carrie Heeter, "Ode to a Remote Control Device"

Apr 28, 2004, 05:05 PM	#13
CompUSAMacNerd macrumors member Join Date: Jul 2003	I wonder who is hoarding the rest

Apr 28, 2004, 05:05 PM	#14
evolu macrumors regular Join Date: Dec 2002 Location: LA la land...	5% = redeemed 3% = apple's marketshare So it looks like some PC users redeemed their free tracks. wish it was more, but that works!

Apr 28, 2004, 05:09 PM	#15
winmacguy macrumors 68020 Join Date: Nov 2003 Location: New Zealand	a 5% redemption for the promotion, not exactly a boost in sales. Great idea to start out with but VERY POOR execution from Pepsi.

Apr 28, 2004, 05:11 PM	#16
eSnow macrumors regular Join Date: Feb 2004	Wow 5% only. Kinda cheap promotion... I wonder if this is because a lot of bottles were not sold in time or because people don't care enough to download yet another kind of software.

Apr 28, 2004, 05:12 PM	#18
latergator116 macrumors 68000 Join Date: Sep 2003 Location: Providence, RI	My local convenience store had them for a couple of weeks, then got rid of them. I think I did pretty well - I won 9 out of 11 caps.

Apr 28, 2004, 05:13 PM	#19
applemacdude Banned Join Date: Mar 2001 Location: Over The Rainbow	I blame sucky ass advertising...

Apr 28, 2004, 05:17 PM	#20
Awimoway macrumors 65816 Join Date: Sep 2002 Location: at the edge	I blame Pepsi: Lousy advertisements Lack of advertising Scant and ill-timed distribution __________________ Relax me, Amuse me, Teach me, Arouse me. -- Carrie Heeter, "Ode to a Remote Control Device"

Apr 28, 2004, 05:19 PM	#21
whfsdude macrumors 6502a Join Date: Jan 2002 Location: Washington DC USA	Well figure that lots of people don't even use computers, like really use them. People at my school used to give me the caps because many of them ran 98 or were stuck on dial-up. Very few people are able to figure out anything on the computer. Now this is changing but I go to an inner-city school and most people just don't even care. I think broadband will get kids more interested in computers but most of them don't have it. It's not the cost, most of them just don't like change. __________________ My Sites:DigitalRunDown<>HappyLittleThings<>Woot Industries

Apr 28, 2004, 05:22 PM	#22
php macrumors newbie Join Date: Jan 2002 Location: Bridgeport, CT, USA	I think the problem might have been that the promotion was only available on bottles of Pepsi. If the promotion included Pepsi in cans, I would have tried it and I'll bet many other people would have also.

Apr 28, 2004, 05:25 PM	#25
iggyb macrumors member Join Date: Nov 2003 Location: Colorado	Geesh. What an abysmal failure. Of course, since the SuperBowl, I think I saw a promotional commercial once. I think.

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