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Old May 14, 2009, 11:57 AM   #1
Harmush
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who said the apple thing? here is to the crazy ones.

i am wondering who said it? is it a famous quote from someone or is it just the apple marketing team?

it means a lot no matter who said it?

Quote:
Here's to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.



The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.



You can praise them, disagree with them, quote them,

disbelieve them, glorify or vilify them.

About the only thing you can't do is ignore them.

Because they change things.



They invent. They imagine. They heal.

They explore. They create. They inspire.

They push the human race forward.



Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.



While some see them as the crazy ones,
we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.
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Old May 14, 2009, 12:11 PM   #2
themoonisdown09
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I'm not really sure, but this site says that Steve Jobs said it.

Edit: And it looks like that website is wrong.

Last edited by themoonisdown09; May 14, 2009 at 01:11 PM.
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Old May 14, 2009, 12:12 PM   #3
ihabime
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Quote:
Originally Posted by Harmush View Post
i am wondering who said it? is it a famous quote from someone or is it just the apple marketing team?

it means a lot no matter who said it?
It was created by the advertising agency TBWA\Chiat\Day.

Does it mean a bit less knowing that it was written by a bunch of highly paid Ad executives using cultural manipulation in order to invert the idea of rebellion into one of conform and consume?

Wiki link
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Old May 14, 2009, 12:41 PM   #4
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LowEndMac has an excellent article online about the "Think Different" campaign that provides some background information on the subject. "Here's to the Crazy Ones" was written by Craig Tanimoto, a Chiat/Day copywriter.

'Think Different': The Ad Campaign that Restored Apple's Reputation
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Old May 14, 2009, 06:54 PM   #5
Harmush
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that has answered the question. i just wondered if it was written for the fact of selling something or if it was someone saying something good about apple (or something else, and apple we're using it).

Thanks people. very interesting.
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Old May 14, 2009, 07:11 PM   #6
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There is a Wikipedia article for this ad. The voice was Richard Dreyfuss.
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Old May 15, 2009, 02:55 AM   #7
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The original creator of this phrase is a certain John Appleseed.
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