Hi, glad you asked, Basically Softpress came to my Uni and we had a meeting with the MD Richard Logan and he proposed to my tutors that a good end of year project would be to find out since its inception in 1997(the same year as Dreamweaver by the way) why freeway hasn't yet acheived mainstream market penetration.The reward for the best report is that the campaign chages the student implements may be used by Softpress and you also get recognition on the web site.
I am at the moment writing a 4000 word report which includes analysis of the brand ID, marketing strategy used by Softpress/the PR compnay used and also my own research, which is where you guys come in!
It is very interesting so far that all the people who have taken the survey only one actually used freeway.Just by doing a quick pop quiz and my Uni in london no one had heard of freeway.
A major cause for concern me thinks...
any thanks to everyone who has given up time to take it 😉