iPhone Marketing Director Leaves Apple for Venture Capital Firm

MacRumors · Jun 26, 2009, 11:22 AM

The Wall Street Journal reports that Bob Borchers, Apple's senior director of worldwide product marketing for the iPhone, has left the company to become a general partner at venture capital firm Opus Capital.

Quote:

Borchers, 43, had been at Apple since 2004 working on products such as the iPod and iPhone and had even appeared in some company videos about the iPhone. A former executive at Nokia and Nike, he said working at Apple was "amazing" but that the venture capitalists at Opus offered him an opportunity to join and make investments in mobile technologies.

Borchers gained some fame among Apple fans as the host of the guided tour video for the original iPhone back in 2007.

Article Link: iPhone Marketing Director Leaves Apple for Venture Capital Firm

ouimetnick · Jun 26, 2009, 11:53 AM

I miss Bob. I loved how he did the Tours for the iPhone and iPhone 3G. Now we have all these Retail Store employees doing the tours. The new one for the iPhone 3GS is poorly done. They need to make a long version like the Original iPhone one had explaining everything.

Bob could have at least done the iPhone 3GS tour before he left.

Mr. Giver '94 · Jun 26, 2009, 11:57 AM

Say goodbye to iNerd 2.0

Sayer · Jun 26, 2009, 12:12 PM

It's all about the Benjamins.

markm49uk · Jun 26, 2009, 12:37 PM

Maybe not but could this be related to the naming debacle on the 3G S (sorry 3GS).

Seeing as SJ is back in the house and all....

SFStateStudent · Jun 26, 2009, 07:01 PM

Why would he limit himself to just "mobile technology investments" or am I missing something?

rdowns · Jun 26, 2009, 07:04 PM

Quote:

Originally Posted by SFStateStudent

Why would he limit himself to just "mobile technology investments" or am I missing something?

I wouldn't call mobile technology limiting. Mobile is not only phones and mobile is where computing is moving. Laptops outselling desktops shows that.

spillproof · 08:08 PM

Wow. He was my favorite person to do tour videos, apart from John and Hannah. Well, good luck to him.

Doctor Q · Jun 26, 2009, 08:08 PM

I liked his calm, relaxing video style, although he waved his hands a bit too much.

Good luck in your new job, Mr. Borchers.

I guess that leaves a job opening at Apple, but I've already got too many jobs, so I'll skip this one.

Xibalba · Jun 27, 2009, 10:34 AM

Quote:

Originally Posted by Sayer

It's all about the Benjamins.

actually while there may be a potential salary increase, most executives at this level move companies often once they feel they have accomplished their goals - and are excited for new and more stimulating challenges.

this happens all the time among the big companies...

caliguy · Jun 29, 2009, 01:51 AM

Stupid. He was like a perfect Apple drone in those videos. Being an Apple enthusiast, that's a douchy move IMO.

Alexwithad · Jun 29, 2009, 04:24 PM

Quote:

Originally Posted by Doctor Q

I guess that leaves a job opening at Apple, but I've already got too many jobs, so I'll skip this one.

hahaha I enjoyed that.

katewes · Jul 1, 2009, 10:43 AM

When I saw "marketing director leaves Apple" -- I hoped it would be Phil Schiller leaving. Then when I saw it was the iPhone Director, my heart sank. We can hope.

Look. I've got nothing personal against Phil -- but he's the one who offered the inane reason why Apple is not offering the matte screen on Macs - "our customers love glossy screens".

Maybe if Phil Schiller were to leave Apple, we'd get back the matte screens for all the MacBook Pro's and the iMac.

OllyW · Jul 1, 2009, 10:49 AM

Quote:

Originally Posted by katewes

When I saw "marketing director leaves Apple" -- I hoped it would be Phil Schiller leaving. Then when I saw it was the iPhone Director, my heart sank. We can hope.

Look. I've got nothing personal against Phil -- but he's the one who offered the inane reason why Apple is not offering the matte screen on Macs - "our customers love glossy screens".

Maybe if Phil Schiller were to leave Apple, we'd get back the matte screens for all the MacBook Pro's and the iMac.

I'm not so sure.

The bloke with the black mock turtleneck gave an equally lame excuse when they dropped FireWire from the MacBook.

Jun 26, 2009, 11:53 AM	#2
ouimetnick macrumors 6502 Join Date: Aug 2008	I miss Bob. I loved how he did the Tours for the iPhone and iPhone 3G. Now we have all these Retail Store employees doing the tours. The new one for the iPhone 3GS is poorly done. They need to make a long version like the Original iPhone one had explaining everything. Bob could have at least done the iPhone 3GS tour before he left. __________________ Apple Original iPhone 8GB! I also have an Apple iPhone 3G 16GB Black.<< Coolest iPhone ever. Both are running iPhone OS 3.1.2

Jun 26, 2009, 11:57 AM	#3
Mr. Giver '94 macrumors 68000 Join Date: Jun 2008 Location: Los Angeles, CA	Say goodbye to iNerd 2.0 __________________ 3.06 GHz 500GB 24" Alu. iMac iPod Nano Red 16GB iPod 5.5G 30GB iPT 1G 8GB Beats by Dr Dre B&O Earset 3 iPhone 3G 16GB Black

Jun 26, 2009, 12:12 PM	#4
Sayer macrumors 6502a Join Date: Jan 2002 Location: Austin, TX	It's all about the Benjamins. __________________ Obama Joker = RACIST :: Bush Joker = Political Commentary Obama Bows to world leaders that violate 200+ years of protocol: 2

Jun 26, 2009, 12:37 PM	#5
markm49uk macrumors member Join Date: Mar 2008 Location: Kingston Upon Hull, UK	More to this then meets the eye ? Maybe not but could this be related to the naming debacle on the 3G S (sorry 3GS). Seeing as SJ is back in the house and all.... __________________ iMac 24", MacBook Pro Unibody, Macbook Pro, Macbook, Power Mac G5, iPod Touch, iPod Shuffle, iPod 8Gb 3g, Apple TV, iPhone 3G,

Jun 26, 2009, 07:01 PM	#6
SFStateStudent macrumors Demi-God Join Date: Aug 2007 Location: San Francisco California, USA	Why would he limit himself to just "mobile technology investments" or am I missing something? __________________ MBP 2.5GHz 250GB Mac Pro 3G S⃣ iPhone 32GB Black

Jun 26, 2009, 08:03 PM	#8
spillproof macrumors 6502a Join Date: Jun 2009 Location: Florida, USA	Wow. He was my favorite person to do tour videos, apart from John and Hannah. Well, good luck to him. __________________ I don't know what to put here. Last edited by spillproof : Jun 26, 2009 at 08:08 PM.

Jun 26, 2009, 08:08 PM	#9
Doctor Q macrumors god Join Date: Sep 2002 Location: at the table with countless relatives	I liked his calm, relaxing video style, although he waved his hands a bit too much. Good luck in your new job, Mr. Borchers. I guess that leaves a job opening at Apple, but I've already got too many jobs, so I'll skip this one. __________________ "You've just been abducted, of course you need crepes!" -- Walter Bishop

Jun 29, 2009, 01:51 AM	#11
caliguy macrumors regular Join Date: Jun 2005	Stupid. He was like a perfect Apple drone in those videos. Being an Apple enthusiast, that's a douchy move IMO. __________________ 17" iMac Intel Core Duo 15" MacBook Pro 2.8 GHz 8 GB iPhone; 32 GB iPhone 3G S; 120 GB iPod Classic (Black)

Jul 1, 2009, 10:43 AM	#13
katewes macrumors member Join Date: Jun 2007	was hoping it was Phil When I saw "marketing director leaves Apple" -- I hoped it would be Phil Schiller leaving. Then when I saw it was the iPhone Director, my heart sank. We can hope. Look. I've got nothing personal against Phil -- but he's the one who offered the inane reason why Apple is not offering the matte screen on Macs - "our customers love glossy screens". Maybe if Phil Schiller were to leave Apple, we'd get back the matte screens for all the MacBook Pro's and the iMac.

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