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Old Jul 11, 2009, 08:19 AM   #1
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Jonathan Ive on The Key to Apple's Success




Category: Opinion/Interviews
Link: Jonathan Ive on The Key to Apple's Success
Description:: During an hour-long chat, Ive touched on many themes and topics. The main takeaway for executives looking to try and copy Apple’s success? Don’t. Instead, Ive said forcefully and repeatedly, companies need to define their own clear, high-minded raison d’ętre. That should drive the actions and decisions of every employee, from the C-suite down.

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