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AdMob: iPhone OS Grabs 40% of Worldwide Smartphone Ad Request Share

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Apr 12, 2001
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In its August 2009 Mobile Metrics Report released today, advertising firm AdMob highlights the fact that Apple's iPhone OS commanded a 40% share of ad requests on the company's network during the month, up from 33% six months earlier. The increase, when paired with a corresponding decrease in market share for Symbian OS, has moved the iPhone OS into the #1 spot for worldwide ad request market share.


160006-worldwide_os_share_500.png


The study also examined the top smartphone models for ad traffic, where the iPhone ranked first, followed by the HTC Dream. The Palm Pre ranked fourth among smartphones, and worldwide mobile phone leader Nokia held down 12 of the top 20 positions.


160359-top_smartphones.png


When all types of "handsets" are included, Apple's iPod touch grabs the second spot behind its iPhone sibling. While not a mobile phone, the iPod touch is included in the survey because it runs the iPhone OS and accesses the same content being served to smartphones and other handsets.

AdMob is the world's largest mobile advertising marketplace, serving ads for more than 9,000 mobile Web sites and 3,000 applications worldwide.

Article Link: AdMob: iPhone OS Grabs 40% of Worldwide Smartphone Ad Request Share
 
Article Link
https://www.macrumors.com/2009/09/30/admob-iphone-os-grabs-40-of-worldwide-smartphone-ad-request-share/
This clearly demonstrates the iPhone growth trend ... what kind of spin will Ballmer attempt now?
 
While the iPhone is the obvious clear winner, the table isn't fair as it just says "iPhone", while the other brands/models are specific models.

There are 3 iPhones, that appear to be put into one category. Why can't the Blackberry have the same consideration? :confused:

amac4me said:
This clearly demonstrates the iPhone growth trend ... what kind of spin will Ballmer attempt now?
Click to expand...
The iPhone doesn't compete with any MS product directly. Unless Apple sells a port of the iPhone OS for other phones.
 
I think it's interesting that Palm have managed to get the same amount of ad share as Window Mobile in less than 6 months.
 
so umm..why is this a good thing? i'm supposed to relish in the fact that my iphone gets the most ads displayed on it? oh boy!
 
lol wait, so this survey also includes the ipod touch under the general category of 'iphone'?

why does the 'iphone' category include 2g, 3g, 3gs and the ipod touch while the other phones are separated by model???

lol @ this most ridiculously biased survey
 
Most impressive is Windows almost halving their share during the same short period.

If we ignore EOL PalmOS, Windows is dead last -and diving- amongst current platforms.

So, "what kind of spin will Ballmer attempt now?". I'd suggest spin-OFF.
 
jz1492 said:
Most impressive is Windows almost halving their share during the same short period.

If we ignore EOL PalmOS, Windows is dead last -and diving- amongst current platforms.

So, "what kind of spin will Ballmer attempt now?". I'd suggest spin-OFF.
Click to expand...

Here's the latest . . .

http://www.appleinsider.com/article...a_rounding_error_mac_losing_market_share.html

"The most successful by far is Firefox. Chrome is a rounding error to date. Safari is a rounding error to date. But Firefox is not. The fact that there’s a lot of competitors probably is to our advantage. Yeah, we’re right now about 74 percent overall with the browser market, roughly speaking. But we’re having to compete like heck with IE 8, with great new features. The other guys are getting more and more unanticipated competitive attack factors, the thing that Google announced yesterday where they replaced IE but they don’t tell you. I mean that’s how I would say it. For all intents and purposes of what they’re doing IE is not there. It’s their operating system. Instead of now masked as browser, it’s masked as a plug in basically to IE. So, you know, we’re going to have to compete like heck and you know, see where things go. The one thing that’s unclear is what’s the economic play for anybody else competing with us at the browser level. Is this all about kind of controlling the search box or is it about something else?


Here’s Windows and Windows is a very successful product. How do you attack Windows? Well, you attack with the high end, and hardware. That’s an attack. That’s – I won’t call it the Snow Leopard attack. I’ll call it the Mac attack of which Snow Leopard is a piece. You could attack from the side. That’s the Chrome – Firefox attack. You can attack from cheap, from below. You’re not from the side. You’re one on one, but that’s kind of a Linux, Android, presumably Chrome OS, who knows, attack vector. You can attack through phones that grow up. You know, mama don’t let your phones grow up to be PCs or something. I don’t know. But that’s another attack vector. So, you could say how do I feel about all these attack vectors? Strong, I feel very strong here.

I mean, we’re gaining share. Apple is expensive. And in tough economic environment, people get it. Their model is, by definition, expensive. And we’ve actually held or maybe even gained just a tiny bit of share relative to the Mac in the last 12 months. And it’s not really Snow Leopard. It’s really Windows PCs versus Mac."


And the most priceless of all this:


"You’re not from the side. You’re one on one, but that’s kind of a Linux, Android, presumably Chrome OS, who knows, attack vector. You can attack through phones that grow up. You know, mama don’t let your phones grow up to be PCs or something. I don’t know.


060427ballmer.jpg



May he run Microsoft for many years to come.
 
jz1492 said:
Most impressive is Windows almost halving their share during the same short period.

If we ignore EOL PalmOS, Windows is dead last -and diving- amongst current platforms.

So, "what kind of spin will Ballmer attempt now?". I'd suggest spin-OFF.
Click to expand...

They will go hide in their safety statement about appealing to business customers or some garbage like that.
 
who cares what device advertises most? To me this just speaks to apples commitment to marketing, not necessarily to actual OS market share
 
simsandwhich said:
While the iPhone is the obvious clear winner, the table isn't fair as it just says "iPhone", while the other brands/models are specific models.

There are 3 iPhones, that appear to be put into one category. Why can't the Blackberry have the same consideration? :confused:
Click to expand...

I *kinda* agree with that, except that there's so little real difference between the iPhone models (from an app or web-browsing perspective). You might be able to make the same argument for Blackberry use, though...I'm not familiar enough with the new models to say.

Either way, it is a little inconsistent, but with 40% combined, I think one of the iPhones still would have been the top model.
 
Huh. Nothing like a report from a mobile ad agency. It's not like they're presenting themselves as the place to go to, or anything.

*cough*

Okay, so we mobile Safari users hit more AdMob supported / embedded sites than anyone else. Not a big surprise, since we usually go to the "real internet".

What's not in the chart is how many of the other phones are hitting mostly mobile sites without AdMob ads.
 
Eric @ MacRumors said:
AdMob is the world's largest mobile advertising marketplace, serving ads for more than 9,000 mobile Web sites and 3,000 applications worldwide.
Click to expand...
There's an "It's over nine THOUSAAAAAAAAAND" joke in there somewhere.

*LTD* said:
That idiot doesn't know whether he's coming or going. Best thing to do would be to prevent him from communicating with the outside world.
Click to expand...
Both. He's "coming" due to his incessant verbal masturbation, and "going" just about every time he speaks in public. :rolleyes:

xIGmanIx said:
who cares what device advertises most? To me this just speaks to apples commitment to marketing, not necessarily to actual OS market share
Click to expand...
What does the fact that Apple advertises the iPhone device itself have to do with the fact that an entirely separate and unrelated company serves up ads on websites, and has merely noticed that more iPhones (and iPod touches) access those websites than other mobile devices? Pretty weak, dude. Try again with more logic.
 
jz1492 said:
Most impressive is Windows almost halving their share during the same short period.

If we ignore EOL PalmOS, Windows is dead last -and diving- amongst current platforms.

So, "what kind of spin will Ballmer attempt now?". I'd suggest spin-OFF.
Click to expand...

Having seen this news, all I can say is:

MS IS DEAD. DELL IS DEAD.
 
simsandwhich said:
While the iPhone is the obvious clear winner, the table isn't fair as it just says "iPhone", while the other brands/models are specific models.

There are 3 iPhones, that appear to be put into one category. Why can't the Blackberry have the same consideration? :confused:
Click to expand...

I agree. Lies, damned lies, and statistics!
 
MacRumors said:
In its August 2009 Mobile Metrics Report released today, advertising firm AdMob highlights the fact that Apple's iPhone OS commanded a 40% share of ad requests on the company's network during the month, up from 33% six months earlier.
Click to expand...

Probably in response to the first part of the "article" thanks for only reading what you wanted to see. The irony is you probably used zero logic in your reply. Advertising request means exactly what to anyone besides ad agencies?




Shunnabunich said:
What does the fact that Apple advertises the iPhone device itself have to do with the fact that an entirely separate and unrelated company serves up ads on websites, and has merely noticed that more iPhones (and iPod touches) access those websites than other mobile devices? Pretty weak, dude. Try again with more logic.
Click to expand...
 
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