Apple Launches iTunes Store Initiative for Music-Themed Movies

MacRumors · Nov 4, 2009, 09:34 AM

Billboard reports that Apple has launched a new section of its iTunes Store called "Music Movies" [iTunes Store], featuring video content with a music focus such as music documentaries, concert films, and movie musicals. Apple is also reportedly seeking to strike deals to bring new movie-themed video content to the iTunes Store before such releases are brought to DVD.

Quote:

The most visible change to the iTunes service will be a Music Movies landing page dedicated to music films such as concert movies, documentaries and music-focused feature films. Additionally, Apple plans to negotiate exclusive access to new music-themed movies to make them available for home distribution on iTunes before the physical DVD makes its way to retail shelves or rental stores.

Billboard notes that Apple is currently featuring pre-orders for It Might Get Loud [iTunes Store], a forthcoming documentary focusing on guitarists The Edge, Jimmy Page, and Jack White, as well as older content such as John Lennon's Imagine, Prince's Purple Rain, and The Rocky Horror Picture Show.

Quote:

The company hopes to increase video sales on iTunes in part by luring music consumers to its library of music-themed movies. While Apple has not released any specific figures, it sells far more music than videos, and hopes to create a strong bridge between its music catalog and its video catalog by focusing on content that appeals to music fans.

The report notes that while DVD sales have experienced a recent slight dip, music-themed DVDs have seen an extraordinary decline in sales, with revenue falling over 50% from 2007 to 2008 and even further since then. Consequently, Apple's push into the promotion of music-themed movies is likely to be well-received by the industry as customers continue to move away from physical media toward downloadable content for their entertainment needs.

Article Link: Apple Launches iTunes Store Initiative for Music-Themed Movies

ggt · Nov 4, 2009, 09:54 AM

not in the uk

newdeal · Nov 4, 2009, 10:15 AM

If apple wants to sell more video they need lower prices. A tv show for 3 bucks is too much they need to be 99 cents like songs. You get alot more when you get a song than a tv show because the show has almost no replay value. At most you will watch it twice but you would listen to a song over and over.

ipoppy · Nov 4, 2009, 10:51 AM

Quote:

Originally Posted by ggt

not in the uk

I was hoping for that. But then legal stuff and copyrights issue over this side of Atlantic wont help UK Store to have it anytime soon. The same like it was with movies.
I hope I am wrong tho.

Nermal · Nov 4, 2009, 01:46 PM

Quote:

Originally Posted by ggt

not in the uk

Not in NZ either. I'm grateful that Apple has released iTunes in so many countries (I don't think any other company has) but it should really use that "foot in the door" to get the other services global before adding even more US-only ones.

wackymacky · Nov 4, 2009, 02:09 PM

So just what is Apple's core business these days.

NT1440 · Nov 4, 2009, 02:10 PM

Better organization for live concert DVD's and such, yes please!

zedsdead · Nov 4, 2009, 04:42 PM

Quote:

Originally Posted by NT1440

Better organization for live concert DVD's and such, yes please!

If apple makes this a category and tab in iTunes and the apple tv it will make my life much better.

halhiker · Nov 4, 2009, 11:41 AM

What they should do is bundle the movie, the soundtrack and some extras into one package.

stagi · Nov 4, 2009, 11:52 AM

Quote:

Originally Posted by halhiker

What they should do is bundle the movie, the soundtrack and some extras into one package.

That would be pretty cool, I could see myself buying a bundle of some of my fav artists

Mattie Num Nums · Nov 4, 2009, 12:36 PM

The Edge and Jack White. Two of the greatest axe slingers of all time

wadejc85 · Nov 4, 2009, 02:25 PM

Quote:

Originally Posted by halhiker

What they should do is bundle the movie, the soundtrack and some extras into one package.

Quote:

Originally Posted by stagi

That would be pretty cool, I could see myself buying a bundle of some of my fav artists

Bundling could definitely bring in some extra bucks for Apple. Good idea!

MacKiddyWiddy · Nov 4, 2009, 03:43 PM

Hmm i dont see the point but it doesnt affect me so hey

why did i even post?

Cubert · Nov 4, 2009, 09:40 PM

"The Song Remains The Same"

Nothing more needs to be said.

twoodcc · Nov 5, 2009, 06:36 PM

i really don't think those type of movies will sell that great

Wayfarer · Nov 6, 2009, 08:33 PM

Speaking of music-themed movies, I suggest everyone go see Michael Jackson's "This is it"

Saw it today. Amazing! You will be blown away!

Nov 4, 2009, 09:54 AM	#2
ggt macrumors member Join Date: Feb 2009 Location: Driffield aka Dullfield, UK	not in the uk __________________ 15" MacBook Pro 2.66 (ssd) 20" iMac G5 (iSight), tv, iPhone 3G S⃣ 16gb, iPod 5G, Airport Express, Time Capsule ACSP 10.5 www.hub-bub.co.uk

Nov 4, 2009, 10:15 AM	#3
newdeal macrumors newbie Join Date: Oct 2009	... If apple wants to sell more video they need lower prices. A tv show for 3 bucks is too much they need to be 99 cents like songs. You get alot more when you get a song than a tv show because the show has almost no replay value. At most you will watch it twice but you would listen to a song over and over.

Nov 4, 2009, 11:41 AM	#9
halhiker macrumors member Join Date: Jul 2006	Package Deal What they should do is bundle the movie, the soundtrack and some extras into one package. __________________ 15" MPB 2.53, 4 GB RAM, 20" iMac G5 1.8 GHz, 1 GB RAM, 500GB HD; mini 1.42G4, 20" cinema display: PB 1.25, 2GB RAM 80 Gb HD; 8 iPods; iPhone 3Gs 32GB

Nov 4, 2009, 12:36 PM	#11
Mattie Num Nums macrumors 6502 Join Date: Mar 2009 Location: California	The Edge and Jack White. Two of the greatest axe slingers of all time __________________ 15" Macbook Pro Unibody / iPhone 8GB / Mac OS/Desktop/Laptop/Server Certified

Nov 4, 2009, 03:43 PM	#13
MacKiddyWiddy macrumors 6502 Join Date: Aug 2009	Hmm i dont see the point but it doesnt affect me so hey why did i even post? __________________ 20" Alu iMac 2.66 Ghz 2GB RAM, 250GB HDD 13" Macbook 2.4 Ghz 2GB RAM 160GB HDD 32GB iPod Touch 2nd Gen Jailbroken 3.0.1 Saving for 16GB iPhone 3G s in White

Nov 4, 2009, 02:09 PM	#6
wackymacky macrumors 6502a Join Date: Sep 2007 Location: New Zealand	So just what is Apple's core business these days.

Nov 4, 2009, 02:10 PM	#7
NT1440 macrumors 601 Join Date: May 2008 Location: Rochester	Better organization for live concert DVD's and such, yes please!

Nov 4, 2009, 09:40 PM	#14
Cubert macrumors member Join Date: Apr 2005	"The Song Remains The Same" Nothing more needs to be said.

Nov 5, 2009, 06:36 PM	#15
twoodcc macrumors 603 Join Date: Feb 2005 Location: Right side of wrong	i really don't think those type of movies will sell that great __________________ tville pump Smarter than the average bear

Nov 6, 2009, 08:33 PM	#16
Wayfarer macrumors 6502a Join Date: Jun 2007	Speaking of music-themed movies, I suggest everyone go see Michael Jackson's "This is it" Saw it today. Amazing! You will be blown away!

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