Apple Preps Broadway Store for Opening

MacRumors · Nov 6, 2009, 12:47 PM

Fortune reports that Apple has issued media invitations for a preview of the company's fourth Manhattan store scheduled to officially open in New York City's Upper West Side at Broadway and 67th Street on Saturday, November 14th.

Quote:

The store, located on the Upper West Side at Broadway and 67th Street, is well-positioned to get attention from the crowds and the TV cameras that will line the avenue for the Macy's Thanksgiving Day parade less than two weeks later.

ifoAppleStore previewed the new store earlier this month, showing off the "curtain" barrier currently shielding the store from public view and a high-level view of the store's unique glass roof and curving façade.

The Upper West Side store opening is part of a rush of several such high-profile openings as the company prepares for the holiday shopping season. Apple's first French retail store opens in Paris tomorrow, with a second French store set to open in Montpellier the following weekend.

Article Link: Apple Preps Broadway Store for Opening

jared_kipe · Nov 6, 2009, 12:51 PM

Surprised Steve is ok with the little pieces of scotch tape holding the panels up.

X5-452 · Nov 6, 2009, 12:54 PM

Upper West Side?? Score!!! Can't wait to see it in person.

Maserati7200 · Nov 6, 2009, 12:56 PM

My HS is on 60th street and 11th ave, and I walk to Columbus Circle to take the train home. I'll walk a little further to check it out..

Darth.Titan · Nov 6, 2009, 12:58 PM

Between the price of the real estate and the architectural design and building costs, that store must cost a fortune!

Quite the bold move for a company to be that extravagant in the current economical climate.

mrowl · Nov 6, 2009, 01:01 PM

is this brand new construction? or a renovation of an existing building?

Cause it is a really cool structure...

chstr · Nov 6, 2009, 01:02 PM

Quote:

Originally Posted by Darth.Titan

Between the price of the real estate and the architectural design and building costs, that store must cost a fortune!

Quite the bold move for a company to be that extravagant in the current economical climate.

those stores bring in big money in many ways other than gross sales. Its advertizing and cool factor that can't be beat

chstr · Nov 6, 2009, 01:03 PM

Quote:

Originally Posted by mrowl

is this brand new construction? or a renovation of an existing building?

Cause it is a really cool structure...

used to be a victorias secret

jav6454 · Nov 6, 2009, 01:06 PM

New store in the center line of cameras of the Macy's Thanksgiving Parade? Talk about great advertising there.

Rocketman · Nov 6, 2009, 01:12 PM

Quote:

Originally Posted by MacRumors

that Apple has issued media invitations for a preview of the company's fourth Manhattan store scheduled to officially open in New York

Error

http://www.apple.com/retail/upperwestside/%22

mr.steevo · Nov 6, 2009, 01:12 PM

Hi,

I would argue this is the best time for Apple to expand its stores given lower material costs, labour costs, and land values. A good time to be greedy.

s.

macus3r · Nov 6, 2009, 01:12 PM

Quote:

Originally Posted by jared_kipe

Surprised Steve is ok with the little pieces of scotch tape holding the panels up.

Not scotch tape.

Those are the metal clamps that hold the sheets of glass together. Notice how they are arranged in a grid-like fashion.

arkitect · Nov 6, 2009, 01:14 PM

Quote:

Originally Posted by macus3r

Not scotch tape.

Those are the metal clamps that hold the sheets of glass together. Notice how they are arranged in a grid-like fashion.

I think jared_kipe was joking.

Gen · Nov 6, 2009, 01:14 PM

I wish I lived in NY.

e-coli · Nov 6, 2009, 01:18 PM

It's beautiful. Now can we please have a store in Brooklyn where all the cool kids live?

That would be great.

Seems a bit like overkill to have two stores 12 blocks apart.

JKColo22 · Nov 6, 2009, 01:19 PM

Quote:

Originally Posted by jav6454

New store in the center line of cameras of the Macy's Thanksgiving Parade? Talk about great advertising there.

+1. Great observation.

Quote:

Quite the bold move for a company to be that extravagant in the current economical climate.

Sorry, but -1. Apple has posted continuously increasing profits in the current climate by marketing product superiority. Additionally, Apple has more cash on their balance sheet than they even know know what to do with, why not spend it on real estate while it's cheap? You can never go wrong with buying non-depreciating capital while it's cheap, the long run benefits will always pay off, no matter who you are.

The Samurai · Nov 6, 2009, 01:22 PM

Looking solid and jealous of those lucky bar stewards who are near it.

bmk · Nov 6, 2009, 01:23 PM

Copy that Microsoft!

bigandtasty · Nov 6, 2009, 01:24 PM

C'Mon Apple, Open a store in Idaho already!

All we have are lame "Pretend" Apple stores that have zero customer service or knowledge on any of Apples Products.

Awesome to see these gorgeous stores opening but it would be nice to see more of them opening where they have no representation.

Maybe someday!

macus3r · Nov 6, 2009, 01:26 PM

Quote:

Originally Posted by e-coli

It's beautiful. Now can we please have a store in Brooklyn where all the cool kids live?

That would be great.

Seems a bit like overkill to have two stores 12 blocks apart.

The manhattan markets are underserved, even with SoHo, 14th Street and the craziest store of them all, Fifth Avenue.

There's just too much traffic at each store. if you look at all four locations on a map now, you can draw a line between each dot and the shape will slightly resemble Manhattan's own.

They did a pretty amazing job with the location search and selection. Gotta hand it to apple's real estate team.

macus3r · Nov 6, 2009, 01:29 PM

Quote:

Originally Posted by e-coli

Now can we please have a store in Brooklyn where all the cool kids live?

Where would you put it? Brooklyn's always seemed like a big question mark to me... williamsburg? ft. greene? brooklyn heights?

bedstuy????????

wadejc85 · Nov 6, 2009, 01:34 PM

Quote:

Originally Posted by e-coli

It's beautiful. Now can we please have a store in Brooklyn where all the cool kids live?

That would be great.

Seems a bit like overkill to have two stores 12 blocks apart.

Yeah, I'm surprised there isn't one around Williamsburg...

bamf · Nov 6, 2009, 01:36 PM

I have to say that the Ollie's next door makes some mean Chinese food...

Can't wait for this store to open though. Much more convenient than the one on 5th...

stagi · Nov 6, 2009, 01:37 PM

Quote:

Originally Posted by mr.steevo

Hi,

I would argue this is the best time for Apple to expand its stores given lower material costs, labour costs, and land values. A good time to be greedy.

s.

So true, its a great time if you have cash to get some great deals.
This store looks huge from the photos I wonder what the square footage will be?

Prom1 · Nov 6, 2009, 01:41 PM

These stores are becoming NUTS!!

4 in 1 metropolis? This is beautiful.

Although I'd LOVE the amount of solid tempered Glass used in all these stores ... I'd like to see more solar panels. The amount of electricity cannot be cheap!

Nov 6, 2009, 12:54 PM	#3
X5-452 macrumors 6502 Join Date: Feb 2006 Location: Calgary, Canada	Upper West Side?? Score!!! Can't wait to see it in person. __________________ iPhone \| 32GB 3GS, OS v3.1 MacBook \| 2.0Ghz Intel Core Duo Camera \| Canon SD870 IS silver

Nov 6, 2009, 12:56 PM	#4
Maserati7200 macrumors 6502 Join Date: Mar 2009 Location: 11230, Midwood, Brooklyn, NY, USA, North America, Earth, Milky Way, Universe	My HS is on 60th street and 11th ave, and I walk to Columbus Circle to take the train home. I'll walk a little further to check it out.. __________________ LOL! This was actually said by youtube user NCOProductions on this video. Stupid White supremacists....

Nov 6, 2009, 01:06 PM	#9
jav6454 macrumors Demi-God Join Date: Nov 2007 Location: Ontario, CA \| Metairie, LA \| San Pedro Sula, Honduras	New store in the center line of cameras of the Macy's Thanksgiving Parade? Talk about great advertising there. __________________ Collector's Edition Al MacBook 2.4GHz \| 1st Gen iPhone 8GB \| iPhone 3G S⃣ 32GB New to iPhone World? Click Me On a search? MRoogle

Nov 6, 2009, 01:22 PM	#17
The Samurai macrumors Demi-God Join Date: Dec 2007 Location: Glasgow	Looking solid and jealous of those lucky bar stewards who are near it. __________________ My YouTube Page - Reviews & Unboxings Twitta

Nov 6, 2009, 01:36 PM	#23
bamf macrumors regular Join Date: Feb 2008	I have to say that the Ollie's next door makes some mean Chinese food... Can't wait for this store to open though. Much more convenient than the one on 5th... __________________ MBP Penryn 2.4 4GB RAM, 200GB 7,200 Mini C2D 1.83 iPhone 3G S 32GB Black iPhone 2G 8GB "Touch" iPod Nano 4G 8GB

Nov 6, 2009, 12:51 PM	#2
jared_kipe macrumors 68020 Join Date: Dec 2003 Location: Seattle	Surprised Steve is ok with the little pieces of scotch tape holding the panels up.

Nov 6, 2009, 12:58 PM	#5
Darth.Titan macrumors 6502a Join Date: Oct 2007	Between the price of the real estate and the architectural design and building costs, that store must cost a fortune! Quite the bold move for a company to be that extravagant in the current economical climate.

Nov 6, 2009, 01:01 PM	#6
mrowl macrumors regular Join Date: Jan 2007 Location: Texas, USA	is this brand new construction? or a renovation of an existing building? Cause it is a really cool structure...

Nov 6, 2009, 01:12 PM	#11
mr.steevo macrumors regular Join Date: Jul 2004	Hi, I would argue this is the best time for Apple to expand its stores given lower material costs, labour costs, and land values. A good time to be greedy. s.

Nov 6, 2009, 01:14 PM	#14
Gen macrumors regular Join Date: Jul 2008	I wish I lived in NY.

Nov 6, 2009, 01:18 PM	#15
e-coli macrumors 65816 Join Date: Jul 2002 Location: Brooklyn	It's beautiful. Now can we please have a store in Brooklyn where all the cool kids live? That would be great. Seems a bit like overkill to have two stores 12 blocks apart.

Nov 6, 2009, 01:23 PM	#18
bmk macrumors regular Join Date: Oct 2007 Location: Paris	Copy that Microsoft!

Nov 6, 2009, 01:24 PM	#19
bigandtasty macrumors regular Join Date: Dec 2006	C'Mon Apple, Open a store in Idaho already! All we have are lame "Pretend" Apple stores that have zero customer service or knowledge on any of Apples Products. Awesome to see these gorgeous stores opening but it would be nice to see more of them opening where they have no representation. Maybe someday!

Nov 6, 2009, 01:41 PM	#25
Prom1 macrumors 65816 Join Date: May 2002 Location: Toronto, Ontario, Canada	Sweet Jesus! These stores are becoming NUTS!! 4 in 1 metropolis? This is beautiful. Although I'd LOVE the amount of solid tempered Glass used in all these stores ... I'd like to see more solar panels. The amount of electricity cannot be cheap! __________________ iPhone 3G[S] & JBL OnStage IIIp. PowerBook G4 Titanium 667Mhz [M8591LL/A] - A diamond in the rough!

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