Man, all these Maczany's who drank the Koolaid are coming out of the woodwork on this one. What the writer failed to mention is Apple will NEVER license it's service out, for better or, in all likelihood, for worse. The opportunity to make the iPod not just dominant but super dominant and more bulletproof to competition is going to suffer again at the "mine mine mine" mentality of Jobs, the same mentality that effed up Apple's dominance at every turn by becoming so self-centric that people looked for more flexible (admittedly craptacular) alternatives. And here we go again and the result, iPod, Apple lovers, and consumers all suffer.