Hi guys. Me and a couple of friends have reserved ours from the Bull Ring store and plan to get there for around the store opening time (8am). I've rang the store and they've said that regardless of all the rumours going around, if you reserved the iPhone 4 you will definitely get one no matter what time you go in on that day. If you don't go in on the 24th your reservation will be cancelled though.
From my past experience the 3G launch was a complete disaster. I got there at store opening time and was still there at around 3pm because of all the problems with the O2/Apple systems. I gave up at that time and went home, and got my 3G the day after from Solihull Touchwood Centre. When I got to the store there was about 40 people ahead of me as well. I don't mind getting there a little later this time, or at store opening time, because the selling process should be a lot quicker (no contracts to be signed etc.). It'll just be a case of pay for the phone and take the box home, unless you want to hang around and have a store rep help you set up the phone. I'll do that myself though! 😀
Atif