Unreleased Switch Commercial: DJ Qbert

arn · 11:05 PM

As originally noted by MacTeens.com:

Errol Morris's website contains an unseen Apple Switch commercial

The ad appears to feature DJ Qbert, who appears to be a well-known "turntablist" (QT clip).

Errol Morris is the director who shot Apple's Switch ads. There are reports that there are a number of celebrity ads are coming soon (possibly coinciding with Jaguar's release).

Other known celebrities to be featured include Eric Koston, Ben Folds and Harry Knowles. Others mentioned include "Lou Reed, Spike Lee, Béla Fleck, the CEO of Phat Records, and a bunch of Grammy artists".

Damon Wright had confirmed that these Celebrity ads would be the next round in Apple's new ad campaign.

dongmin · Aug 17, 2002, 03:46 AM

very cool. I'm excited.

kind of reminds of the Gap ads where you had random celebrities dressed in Gap blue jeans and white t-shirts just hanging out against a white backdrop.

buffsldr · Aug 17, 2002, 03:58 AM

i dont like it. seems like it will alienate a lot of people. It makes a mac look like a toy. It might have worked with a more recognizeable face.

arn · Aug 17, 2002, 04:10 AM

Quote:

Originally posted by buffsldr
i dont like it. seems like it will alienate a lot of people. It makes a mac look like a toy. It might have worked with a more recognizeable face.

What's interesting is that Apple seems to be targeting a lot of niche celelbrities..

It's like the skateboarder... people into skateboarding really know who he is... and the same for this guy (DJ Qbert).

I think it's great. It really would get the attention of their fans or those in who are familiar with these niches.

arn

3rdpath · Aug 17, 2002, 04:12 AM

go to the film section/thin blue line and look at the letter from harvey weinstein...too freakin funny.

ShaolinMiddleFinger · Aug 17, 2002, 04:28 AM

I think the new ads gonna try and reach into the next generation of people.... roughly Generation X-Y. Think about who's been buying a lot of the ipods lately... That and if you start them up with Mac...they'll stick with Mac.

I know a lot of people here don't listen to hip hop but DJ QBert's well known in the hip hop industry

8thDegreeSavage · Aug 17, 2002, 04:49 AM

Quote:

Originally posted by arn

What's interesting is that Apple seems to be targeting a lot of niche celelbrities..

It's like the skateboarder... people into skateboarding really know who he is... and the same for this guy (DJ Qbert).

I think it's great. It really would get the attention of their fans or those in who are familiar with these niches.

arn

Completely on the button arn, Apple is obviously targeting niche markets, due to them relating owning a mac with "cool" niche markets.

BTW Q-Bert is seriously a sick Turntablist, The invisible Skratch Pikilz were banned form the DMC's(DJ competition) because they were TOO good at it.

Q-Bert is the cream of the crop...as is Koston form the world of skating.

Geert · Aug 17, 2002, 06:00 AM

I like it! great stuff, hope to see lot's more like this.

But euh,... has anybody checked this one?

sparkleytone · Aug 17, 2002, 06:42 AM

DJ Qbert is pretty damn recognizable. I think its a great commercial, and hes got some definite charisma.

Yuk-Monkey · Aug 17, 2002, 06:47 AM

MOBILE JUDGE!!!

MacCoinnich · Aug 17, 2002, 07:01 AM

Quote:

Originally posted by dongmin
kind of reminds of the Gap ads where you had random celebrities dressed in Gap blue jeans and white t-shirts just hanging out against a white backdrop.

Surely that's not a coincidence, as isn't the Chairman, CEO or something of Gap on the Apple Board of directors?

Shrek · Aug 17, 2002, 07:19 AM

Sure hope that rumor I heard about Britney Spears doing an Apple Switch Ad comes true. Can't remember where I heard that one though--some website. Dadgommit!

Wes · Aug 17, 2002, 07:39 AM

Britney spears can use a mac?

Oops I Panicked it Again

addsapple · Aug 17, 2002, 08:06 AM

Britney?
Haha, Britney Spears is too busy to be doing an Apple Ad! Although, if you did hear about Britney in an Ad, maybe you got it from here ??
Well,

It would be cool for her in an Ad, if she was naked!!!

sparkleytone · Aug 17, 2002, 08:40 AM

that is CLASSIC. right onto my hard drive it goes.

usr122122121 · Aug 17, 2002, 09:45 AM

Mods:
Not to pick nits or anything, but "Bella Fleck" should be "Béla Fleck"
thanks
-braxton

colewave · Aug 17, 2002, 10:42 AM

Should Apple be celebrating the man who was able to stuff the most animated ads, pop-ups, and pop unders on his webpage?

katchow · Aug 17, 2002, 11:18 AM

i cant wait for lou reed personally...

remember the funny little candid bits he did in "blue in the face"?

that'd be nice in apple ad...hope he adds a little humor...

katchow

dynamicd · Aug 17, 2002, 11:48 AM

I think Apple just found their "key" into the hip-hop community. I've been listening to underground hip-hop for about 4 years now and Q-bert is the unanimous best DJ in the universe. He's definitely one for the think different campaign. Q-bert revolutionized turntablism.

On a side note, why haven't i seen will ferrel's switch ad on tv?

blukens · Aug 17, 2002, 02:07 PM

Quote:

Originally posted by dynamicd
On a side note, why haven't i seen will ferrel's switch ad on tv?

I'm guessing because he says both "poop" and "porn actor". Apple has enough sense of humor to show it off at a trade show, but it's never gonna show on tv. It's not even on their web site. It would alientate a lot of people...

2Step Garage · Aug 17, 2002, 02:16 PM

Only Apple would be cool enough to get a wicked Dj to promote their products... I think they have the right idea with the celbs they are picking. They are known, but not well known. Qbert is perfect, I cant imagine a more well known dj like Oakenfold (bleeeech) promoting apple products. Has anyone seen the independent documentary called "Scratch"? Its a great movie on turntablism... check it!

2Step Garage · Aug 17, 2002, 02:19 PM

Ohhh man and bela fleck!?!?! Wicked.. hahaha.... has anyone seen bela fleck and the flecktones live? I have a video of them live at the Maryland Jazz festival, they are insaine. They have this drummer, who uses this tricked out drum machine that he wears, and he uses his fingers to keep beats its really a unique way to keep the groove, I think he calls himself "Future Man".. anyone know who im talkin about?

gopher · Aug 17, 2002, 03:03 PM

Qbert advertisement is all out of audio sync, and the video is not what Apple would publish. I sure hope someone gets rid of those blurry lines in the video before Apple publishes it for good.

MacSlut · Aug 17, 2002, 03:38 PM

They should get someone who is well known only to hip/cool/in the know kinda people. Someone who scores high as a search term and has had a lot of fan sites that have just launched. Someone not really talented or accomplished, just an "it" person. Someone with "I kiss all your base" appeal. I know just the person...how about Ellen Feiss?

"It was really good paper" - hehehe

MrMacMan · Aug 17, 2002, 10:19 PM

They could lower prices, talk about sky high!

Common conversation, hey I want to get a new mac, okay I have like $1000, and guess what he can't get jack. Too darn Pricey .

Aug 17, 2002, 03:05 AM	#1
arn macrumors god Join Date: Apr 2001	Unreleased Switch Commercial: DJ Qbert As originally noted by MacTeens.com: Errol Morris's website contains an unseen Apple Switch commercial The ad appears to feature DJ Qbert, who appears to be a well-known "turntablist" (QT clip). Errol Morris is the director who shot Apple's Switch ads. There are reports that there are a number of celebrity ads are coming soon (possibly coinciding with Jaguar's release). Other known celebrities to be featured include Eric Koston, Ben Folds and Harry Knowles. Others mentioned include "Lou Reed, Spike Lee, Béla Fleck, the CEO of Phat Records, and a bunch of Grammy artists". Damon Wright had confirmed that these Celebrity ads would be the next round in Apple's new ad campaign. Last edited by arn : Aug 17, 2002 at 11:05 PM.

Aug 17, 2002, 04:12 AM	#5
3rdpath macrumors 68000 Join Date: Jan 2002 Location: 2nd star on the right and straight till morning	i like it go to the film section/thin blue line and look at the letter from harvey weinstein...too freakin funny.

Aug 17, 2002, 06:42 AM	#9
sparkleytone macrumors 68020 Join Date: Oct 2001 Location: Greensboro, NC	DJ Qbert is pretty damn recognizable. I think its a great commercial, and hes got some definite charisma. __________________ "The Reality Distiortion Field™ is starting to warp Steve's mind if he thinks for one second that this thing is gonna take off."

Aug 17, 2002, 08:06 AM	#14
addsapple macrumors newbie Join Date: Jan 2002 Location: UK, England	Britany in an Apple Ad? Britney? Haha, Britney Spears is too busy to be doing an Apple Ad! Although, if you did hear about Britney in an Ad, maybe you got it from here ?? Well, It would be cool for her in an Ad, if she was naked!!! Attached Images

Aug 17, 2002, 08:40 AM	#15
sparkleytone macrumors 68020 Join Date: Oct 2001 Location: Greensboro, NC	that is CLASSIC. right onto my hard drive it goes. __________________ "The Reality Distiortion Field™ is starting to warp Steve's mind if he thinks for one second that this thing is gonna take off."

Aug 17, 2002, 03:46 AM	#2
dongmin macrumors 68000 Join Date: Jan 2002	very cool. I'm excited. kind of reminds of the Gap ads where you had random celebrities dressed in Gap blue jeans and white t-shirts just hanging out against a white backdrop.

Aug 17, 2002, 03:58 AM	#3
buffsldr macrumors 6502a Join Date: May 2001	i dont like it. seems like it will alienate a lot of people. It makes a mac look like a toy. It might have worked with a more recognizeable face.

Aug 17, 2002, 04:28 AM	#6
ShaolinMiddleFinger macrumors 6502a Join Date: Oct 2001	I think the new ads gonna try and reach into the next generation of people.... roughly Generation X-Y. Think about who's been buying a lot of the ipods lately... That and if you start them up with Mac...they'll stick with Mac. I know a lot of people here don't listen to hip hop but DJ QBert's well known in the hip hop industry

Aug 17, 2002, 06:00 AM	#8
Geert macrumors 6502a Join Date: May 2001 Location: .be	I like it! great stuff, hope to see lot's more like this. But euh,... has anybody checked this one?

Aug 17, 2002, 06:47 AM	#10
Yuk-Monkey macrumors newbie Join Date: Jan 2002	MOBILE JUDGE!!!

Aug 17, 2002, 07:19 AM	#12
Shrek Banned Join Date: Jul 2002 Location: Nashville, Tennessee USA	Sure hope that rumor I heard about Britney Spears doing an Apple Switch Ad comes true. Can't remember where I heard that one though--some website. Dadgommit!

Aug 17, 2002, 07:39 AM	#13
Wes macrumors 68020 Join Date: Jun 2001 Location: London	Britney spears can use a mac? Oops I Panicked it Again

Aug 17, 2002, 09:45 AM	#16
usr122122121 macrumors newbie Join Date: Jul 2002	Mods: Not to pick nits or anything, but "Bella Fleck" should be "Béla Fleck" thanks -braxton

Aug 17, 2002, 10:42 AM	#17
colewave macrumors newbie Join Date: Jul 2002	Is Harry Knowles really a celebrity? Should Apple be celebrating the man who was able to stuff the most animated ads, pop-ups, and pop unders on his webpage?

Aug 17, 2002, 11:18 AM	#18
katchow macrumors 6502 Join Date: Feb 2002 Location: Dayton, Ohio	i cant wait for lou reed personally... remember the funny little candid bits he did in "blue in the face"? that'd be nice in apple ad...hope he adds a little humor... katchow

Aug 17, 2002, 11:48 AM	#19
dynamicd macrumors 6502 Join Date: Jul 2002 Location: Chicago	I think Apple just found their "key" into the hip-hop community. I've been listening to underground hip-hop for about 4 years now and Q-bert is the unanimous best DJ in the universe. He's definitely one for the think different campaign. Q-bert revolutionized turntablism. On a side note, why haven't i seen will ferrel's switch ad on tv?

Aug 17, 2002, 02:16 PM	#21
2Step Garage macrumors newbie Join Date: Apr 2002 Location: Chicago IL	Qbert Only Apple would be cool enough to get a wicked Dj to promote their products... I think they have the right idea with the celbs they are picking. They are known, but not well known. Qbert is perfect, I cant imagine a more well known dj like Oakenfold (bleeeech) promoting apple products. Has anyone seen the independent documentary called "Scratch"? Its a great movie on turntablism... check it! __________________ Multimedia/Web Design - www.ilia.aii.edu 2-Step Garage gets me on the dance floor

Aug 17, 2002, 02:19 PM	#22
2Step Garage macrumors newbie Join Date: Apr 2002 Location: Chicago IL	Ohhh man and bela fleck!?!?! Wicked.. hahaha.... has anyone seen bela fleck and the flecktones live? I have a video of them live at the Maryland Jazz festival, they are insaine. They have this drummer, who uses this tricked out drum machine that he wears, and he uses his fingers to keep beats its really a unique way to keep the groove, I think he calls himself "Future Man".. anyone know who im talkin about? __________________ Multimedia/Web Design - www.ilia.aii.edu 2-Step Garage gets me on the dance floor

Aug 17, 2002, 03:03 PM	#23
gopher macrumors 65816 Join Date: Mar 2002 Location: Maryland, USA	nice idea, except audio and video very poor Qbert advertisement is all out of audio sync, and the video is not what Apple would publish. I sure hope someone gets rid of those blurry lines in the video before Apple publishes it for good. __________________ [url=http://www.macmaps.com/mac.html]http://www.macmaps.com/mac.html [url]

Aug 17, 2002, 03:38 PM	#24
MacSlut macrumors regular Join Date: Aug 2002	They should get someone who is well known only to hip/cool/in the know kinda people. Someone who scores high as a search term and has had a lot of fan sites that have just launched. Someone not really talented or accomplished, just an "it" person. Someone with "I kiss all your base" appeal. I know just the person...how about Ellen Feiss? "It was really good paper" - hehehe

Aug 17, 2002, 10:19 PM	#25
MrMacMan macrumors 601 Join Date: Jul 2001 Location: 1 Block away from NYC.	Now maybe. They could lower prices, talk about sky high! Common conversation, hey I want to get a new mac, okay I have like $1000, and guess what he can't get jack. Too darn Pricey . __________________ There is a little Steve in all of us! -->Folding is Fighting Against Disease and help MacRumors. Join Today!<-- Props to --> Shadowfax For Making My Avatar! IM Me On AIM Already!

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