I think Apple hasn't been lowering its prices much at all. I mean, sure, they came out with the emac and a cheaper ibook, but they've increased the price of the Tibook, the imac, and the powermac. Sure, you're getting more speed with the newer iterations of those products, but Apple also raised prices, which is almost unheard of in the computer industry (except for the crazy fluctuations in lcd and memory prices). Most companies just introduce new products but they keep them in the same price range, but nooooo--Apple can't do that. They've gotta keep their 30.7% margins.🙄