I have been a reader of this forum for a few years but rarely posted as I didn't think I can contribute much to what's already been said. But I have to express my disappointment in the quality of applications on offer. Not wanting to knock the developers work but for me there really is not much on offer. OK there are some good games but 99.9% of the applications are what can only be described as light weight. They seem to offer only novelty value for a few minutes and to be the "wow look at that" you use to demonstrate your iphone with at parties. I think the time has come for a two or more tier app store. The cheap junk from 0 to 2$ and then the really useful fully developed apps at 20$ plus. I read that open letter to S Jobs from that developer complaining that the app store is geared around selling novelty ring tone type apps where the price gravitates to $0.99. He says there is no incentive to develop worthwhile apps. From what I see I agree with him. They are so cheap because they are quick thrown together party pieces. The app store and the whole iphone platform is at risk of becoming nothing more than a purveyor of party games which will put at risk the long term future of the iphone as a credible platform. apple must do something to encourage decent apps to be developed and to do this they have to increase prices so the development efforts are paid back. With 10000 apps the competition will be tough and it will be a tough slog to make any decent return for most of the apps.