Apple Creates a New App Store Category Called 'Catalogs' on Eve of Media Event

[MacRumors]

On the eve of the Apple media event for the iPad 3, Apple has added a new category in the App Store. The new category is called "Catalogs" and seems to be not yet fully deployed.

Several existing apps have already been placed into the Catalogs category, including Catalog Spree (pictured above), SkyMall, MTG Merchant and more. These apps have long existed in the App Store and have now been recategorized to "Catalogs". The apps had previously been listed under the Lifestyle and Utility sections of the App Store.

The Catalogs category is not yet fully deployed to the App Store, and is not accessible directly from the App Store's category listings. Linking directly to the Catalogs category in the App Store presently shows an empty list.

Joaquin Ruiz, CEO of Catalog Spree, seems to believe that the timing could be related to the media event tomorrow. Ruiz said in an email, "Adding an app category is not something that Apple does lightly and we believe Apple's decision reflects the importance of this usecase in the Apple App Store ecosystem."

Apple is hosting a media event tomorrow in San Francisco. The timing of the App Store changes are suggestive that it may be related to the event.

Article Link: Apple Creates a New App Store Category Called 'Catalogs' on Eve of Media Event

 

[MacinDoc]

Of course the timing is related to tomorrow's event. Thank you Joaquin "Captain Obvious" Ruiz.

 

[norrismantooth]

First! (Dang! Second.)

I like this idea. Guess they're using iBooks Author?

 

[Lesser Evets]

Scanned over that image quickly and had to backtrack. I thought it said, "Catalog Spree by Pedophiles".

 

[weing]

Great.
Another way to tell the world through FB your purchases, tastes and addictions. Love the Jane Jetson-like sexist err... sexy icon.

 

[kevinkt]

....thank you

 

[samac92]

Also Apple has tweaked the App Store on the iPad

http://www.cultofmac.com/150835/app...nd-design-improvements-to-the-ipad-app-store/

 

[runningman1228]

I wonder if apps in this category have to pay the same 30% or whether they'll get to pay a reduced percentage for things purchased through the app. I can't see it being very popular for catalog companies if this isn't the case...

 

[Nova Sensei]

I wonder if apps in this category have to pay the same 30% or whether they'll get to pay a reduced percentage for things purchased through the app. I can't see it being very popular for catalog companies if this isn't the case...

Surely the App would be free and Apple wouldn't get a damn cent from any sales generated using it?

 

[GenesisST]

I wonder if apps in this category have to pay the same 30% or whether they'll get to pay a reduced percentage for things purchased through the app. I can't see it being very popular for catalog companies if this isn't the case...

Wouldn't catalogs be free? Is that even possible, free books/magazine?

 

[Arcady]

Maybe it is a category for apps with Spanish badly translated to English.

 

[Sleepymoose285]

Who cares about a stupid catalog section in the app store? Last I heard, we're getting a new iPad tomorrow. This post is like a news article about limited supply of green and red wrapping paper on christmas eve. Just give me my presents!

 

[leukotriene]

Surely the App would be free and Apple wouldn't get a damn cent from any sales generated using it?

You're missing his point. He's asking about in-app purchases of the catalog's items.

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Wouldn't catalogs be free? Is that even possible, free books/magazine?

You're missing the point too!

 

[OrangeSVTguy]

Pretty soon, we won't be getting anything else in the mail. It will all be delivered to our iPads digitally. Just baby steps, this won't happen overnight.

 

[sigma8]

Good. I welcome the new category. That's 3+ less apps that I want in my search results in any other category.

 

[KingJosh]

Did anyone yet think that it is just a name change nothing else? Lol

 

[Schmitty11]

One creepy smile per download

 

[guydude193]

NFC. Swipe your credit card to purchase something.

 

[Jiz]

Are they going after Amazon customers now?

 

[nateharr]

NFC. Swipe your credit card to purchase something.

I think you may have called it.

 

[Alexjones]

Does Apple have a pancake App? I like Pancakes. Does anybody here like Pancakes? I like Pancakes... And waffles too. Does anyone like waffles? If you like Waffles, Which do you like better, Pancakes or waffles? Im going to bed now.

 

[Schmitty11]

Does Apple have a pancake App? I like Pancakes. Does anybody here like Pancakes? I like Pancakes... And waffles too. Does anyone like waffles?

I do enjoy pancakes. Waffles are quite good too

 

[mjtomlin]

I wonder if apps in this category have to pay the same 30% or whether they'll get to pay a reduced percentage for things purchased through the app. I can't see it being very popular for catalog companies if this isn't the case...

Apple currently doesn't take a cut from these apps, why would they start tomorrow? Apple only takes a cut of content sold and used on their platform. This has always been the case. You can still buy goods from Amazon, eBay, Target, etc. and Apple doesn't take a cut of that.

 

[fjanderson94]

Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

Agreed, I never thought about that. Smart thinkn

 

[GenesisST]

You're missing his point. He's asking about in-app purchases of the catalog's items.

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You're missing the point too!

Right, I totally missed that. Thanks.