This seems like a post-modern critique of Siri more than it does an ad. It shows a listless man, alone, talking to a robot about rather inane things. It's actually quite interesting as a piece of art. Just like the one with Zoey Daschannel, had the tone been darker, would have been a rather sad (in a good way) piece of art (a woman who can see that it's raining asks her phone if it's raining—if that's not black humor I don't know what is).
I have to mute the Sam Jackson ad because I don't know of anyone else who cools their gazpacho using ice and who would wait an hour to do so or would need a reminder to do so. It's too vexing to hear over and over.