Facebook today announced Paper, a news creation and curation tool that ties into a user's Facebook account. The app is the first product to come out of Facebook Creative Labs, a division within Facebook made of small teams who are dedicated to startup-style projects.
Speaking to Re/code, Mike Matas, product design lead for Paper, explained why the company moved beyond a visual newsreader like Flipboard [Direct Link] and created both a news reading and creating tool.
Paper by Facebook will be available from the iOS App Store in the US starting February 3rd, with international availability to be determined. A visual walkthrough of the app is available on Facebook's website."As you start changing the way you're displaying this content, we hope that it will change the way people think about posting content," Michael Matas, Paper's product design lead, said in an interview. "Because the two are obviously really connected."
But just as important, as Matas explains it, "It's no fun to make a bunch of great stuff if no one ever sees it."
Article Link: Facebook Unveils News Creation and Curation App 'Paper'