>--LINK--< I, for one, am not surprised, and I doubt many people who come to sites like this are either. The interesting question for me is TV's low ratings. Are we online more because TV (cough reality shows cough) sucks or because the web alone is more compelling, regardless of how good TV is or is not? And this article focuses on the key advertising demographic. It suggests that you can get greater exposure online than with TV ads, but I'm pretty sure online ad revenue is really low--one of the reasons the Internet boom busted. I assume this is because there are far more sites than there are TV channels, but don't most websites buy into collective advertising sources? So I'm not sure it has to be this way. Yet most of the products/companies I see advertised online are not the same high-dollar fare as you see on TV. Perhaps because it's easier to ignore internet ads than TV ads? Puzzling. It will be interesting to see what other stats come out of this series of articles (this is the first).