'HBO NOW' Now Available for Apple TV, iPhone, and iPad

[MacRumors]

The recently announced HBO NOW channel has gone live on the Apple TV set-top box, iPhone and iPad ahead of the series premiere of HBO hit show Game of Thrones on April 12. The new Apple TV channel and iPhone and iPad app allow users to stream all of HBO's original content, past and present, as well as its entire movie catalog. The standalone streaming service costs $14.99 per month, with customers receiving the first month free if they sign up in April.

HBO NOW sorts the premium network's content into various categories, including a watchlist, series and movies. There is also the option to search for TV shows and movies, and a settings menu. The streaming service is presumably limited to the United States due to content licensing restrictions. The new Apple TV channel should appear for all users today alongside a companion app for iOS devices.

HBO NOW's official iPhone and iPad app [Direct Link] is rolling out on the App Store right now, and should become available for all users by the end of the day. After subscribing to HBO NOW through Apple TV or an iOS device, users can also access the HBO NOW website to stream content on the web using a Mac, which should be a familiar experience for those who have used Netflix.

HBO NOW for iPhone and iPad has a similar setup as the Apple TV channel, with a side menu of categories including Home, Watchlist, Series, Movies, Comedy, Sports, Documentaries, Collections, Late Night and Settings. The app is currently featuring Game of Thrones and Silicon Valley as some of its headline programming, while other popular HBO series include Last Week Tonight with John Oliver, Girls, and Entourage.

HBO NOW is based on paying a flat monthly rate of $14.99 instead of needing an existing cable or satellite subscription like HBO Go requires. By providing access to a wide range of content across multiple devices, including Apple TV, Mac, iPhone, iPad and iPod touch, and eventually other platforms, HBO NOW has adopted a Netflix model that should prove valuable for cord-cutters looking to watch HBO content without paying for an entire channel package.

Article Link: 'HBO NOW' Now Available for Apple TV, iPhone, and iPad

 

[sosull]

Presumably it's available in the US only!?

 

[rictus007]

Great News, I hope I could eventually could get rid of Cable TV.

 

[extricated]

Woohoo!
Let the "Game" begin!

 

[gleepskip]

Live on App Store too!

 

[yaxomoxay]

Yes! Great news!
How do I get the free month?

 

[rictus007]

Presumably it's available in the US only!?

It works at Puerto Rico.

 

[Lord Hamsa]

Curious as to the terms... is this a month-to-month subscription (cancel any time) or is it annual, or what?

 

[JediZenMaster]

Yes! Great news!
How do I get the free month?

When you download the app it will give you a notification about the 14.99 being an in app purchase and automatically set you up with the 30 days.

 

[yaxomoxay]

Great News, I hope I could eventually could get rid of Cable TV.

I cut the cord last year, best choice ever. I watch Hulu and Netflix (and from today HBO Now), save a lot of money, and have less electronics around. I miss sports a little bit (I have MLS Live, but this year I decided to not subscribe to MLB TV) but honestly... not that much.

 

[mazz0]

Need this in the UK now please!

 

[redbill2]

safe to assume its the same content as HBOGo?

So, not really "all original content"? e.g. Mr. Show

 

[Mr. Gates]

I wonder how many people could share a password ?
4 friends pitch in and lower it from $20 a month to $5 a month

 

[redboxcar]

If you have HBO Go, does this work still? Or do you have to subscribe specifically to HBO Now?

 

[MH01]

For everyone in the US, enjoy!!

 

[irfan22]

I wonder how many people could share a password ?
4 friends pitch in and lower it from $20 a month to $5 a month

Yes, can someone verify if its a single stream or 2 streams per account (or more).

 

[MacinJosh]

I got my free month in Finland on Apple TV with Smart DNS and ATV set to the U.S.

 

[oneMadRssn]

I wonder how many people could share a password ?
4 friends pitch in and lower it from $20 a month to $5 a month

I was wondering the same thing. How many simultaneous streams would it allow?

 

[GreenPixel]

I wonder how many people could share a password ?
4 friends pitch in and lower it from $20 a month to $5 a month

Would be good to know how many simultaneous streams (if any) are possible. Someone try and report back!

Edit: Apparently, that's a common question right now.

 

[CrAkD]

How do premieres work? Do they show up at the date and time they air or do you have to wait till the next day?

 

[GreenPixel]

How do premieres work? Do they show up at the date and time they air or do you have to wait till the next day?

I remember reading that HBO Now is not a live streaming service. I bet we'll have to wait a day or so after broadcast.

 

[cmChimera]

How do premieres work? Do they show up at the date and time they air or do you have to wait till the next day?

Premieres usually show up a few minutes after they start on HBO. At least that's how it was on HBO GO.

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I remember reading that HBO Now is not a live streaming service. I bet we'll have to wait a day or so after broadcast.

Nope.

 

[2457282]

Sorry, but all my money is going toward my wife's purchase of the apple watch with the pink leather modern buckle thing.

 

[cmChimera]

Sorry, but all my money is going toward my wife's purchase of the apple watch with the pink leather modern buckle thing.

You get a free month though.

 

[GreenPixel]

Premieres usually show up a few minutes after they start on HBO. At least that's how it was on HBO GO.

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Nope.

Then I'm pleased to be wrong!