Apple Shares New Apple TV Ads Highlighting Apps and Games

[MacRumors]

Apple today shared five new ads for the fourth-generation Apple TV on its YouTube channel, highlighting a handful of notable and popular apps that are available for the new device. These mark some of the first Apple TV ads Apple has released since the fourth-generation Apple TV launched in late October.

Each ad is just sixteen seconds in length and depicts one of five Apple TV apps and games, including Crossy Road, Netflix, HBO NOW, Disney Infinity 3.0, and Asphalt 8. The videos show a brief glance at each app before cutting to an overall view of the new interface of the Apple TV.

The fourth-generation Apple TV features both an entirely new operating system and a full App Store for the first time, letting users access apps and games on the device. These new Apple TV ads, which will help with app discovery, will likely start showing up on TV over the course of the next few days.

Update 11/18: Apple has added one more Apple TV video to YouTube, this time highlighting the ABC app.

Article Link: Apple Shares New Apple TV Ads Highlighting Apps and Games

 

[xnu]

Crossy Road looks terrible. This is the state of Apple Gaming.

 

[Z400Racer37]

I still need my Xbox, I still don't need another Apple TV.

 

[Limboistik]

Well those jail cell bars were kinda tone deaf.

 

[rdlink]

Get on board, Amazon, or I will cancel my Prime membership.

 

[Radeon85]

What crap ads, it doesn't even show what the product is.

 

[Asarien]

Every two-bit device has Netflix. How does this make Apple TV stand out?

 

[captain cadet]

Its probably quite hard to sell an Apple TV as there are not that many apps on it YET and apps are the big thing of the Apple TV

 

[captain cadet]

What crap ads, it doesn't even show what the product is.

It says its an Apple TV and to be honest who looks at the box often? I cannot remember the last time I looked at my Sky box

 

[MichaelJohnston]

Some of the dullest ads I've seen from Apple in a long while.

 

[Asarien]

It says its an Apple TV and to be honest who looks at the box often? I cannot remember the last time I looked at my Sky box

I look at my media boxes every day. They're right underneath the television and are glowing with LEDs.

 

[Radeon85]

All they are showing is games and videos. What is the product, is it an actual Apple TV, a box etc.

They are selling something and they don't show what they are selling. At least with the iPhone, iPad, iPod, Mac they actually show what the product is and what it does in a quick and entertaining ad.

I love my ATV 4 but this is just complete crap.

At least show the unique remote, and how easy it is to use and actually use the apps and games with.

 

[oneMadRssn]

Every two-bit device has Netflix. How does this make Apple TV stand out?

Pretty sure a device needs to be at least 32-bit to show Netflix. Heck you really need 8-bits to show even color in any meaningful way.

 

[NMBob]

Some of the dullest ads I've seen from Apple in a long while.

Kinda violent messages too? I just don't know what's going on. Items 532 and 533 in the list of items that should have been voted "no".

 

[oneMadRssn]

All they are showing is games and videos. What is the product, is it an actual Apple TV, a box etc.

They are selling something and they don;t show what they are selling. At least with the iPhone, iPad, iPod, Mac they actually show what the product is and what it does in a quick and entertaining ad.

This is just complete crap.

I think the product is the UI and it's ability to run apps. What does it matter what the box looks like?

 

[Nunyabinez]

Its probably quite hard to sell an Apple TV as there are not that many apps on it YET and apps are the big thing of the Apple TV

Apple managed to sell quite a few AppleTV3 with very few apps. The new TV is actually pretty cool. While the App Store is nothing like the iPhone store, it is growing rapidly. In fact my biggest complaint is that it is hard to find apps. They only have two categories: Game and Entertainment, and the only way to find apps that aren't being featured is to search alphabetically one letter at a time.

I'm sure it will get better, but right now, the bigger issue to how find the apps more than it is the lack of apps.

 

[ArtOfWarfare]

Pretty sure a device needs to be at least 32-bit to show Netflix. Heck you really need 8-bits to show even color in any meaningful way.

1 bit is enough to emulate any number of bits.
Any number of bits can emulate any other number of bits.
Whether a machine is a Turing machine has nothing to do with the number of bits.

 

[oneMadRssn]

1 bit is enough to emulate any number of bits.
Any number of bits can emulate any other number of bits.
Whether a machine is a Turing machine has nothing to do with the number of bits.

In theory, yes. In practice, I don't know of any 2-bit machines (as the OPs post said) that can run Netflix.

 

[mattopotamus]

Crossy Road looks terrible. This is the state of Apple Gaming.

call me crazy, but I played that **** for like an hour a few days ago. These mindless addicting games are what I like haha.

 

[Nunyabinez]

In theory, yes. In practice, I don't know of any 2-bit machines (as the OPs post said) that can run Netflix.

 

[Gasu E.]

1 bit is enough to emulate any number of bits.
Any number of bits can emulate any other number of bits.
Whether a machine is a Turing machine has nothing to do with the number of bits.

1 bit could support streaming video, sure; but, at what clock rate?

 

[dugbug]

there are several more... 3 more? but they are all similar: teaser ads for just a few seconds.

 

[majkom]

What the hell was that?? I mean, apple seriously??? Shocker

 

[DCstewieG]

Love the color bars taking on the rainbow logo colors. Nice touch.

 

[scaramoosh]

Apple TV is such a missed opportunity and requiring the remote for games is just dumb.