Do you remember Apple's big ad campaign several years ago (from the book 1984) with Apple in the role of the hero breaking the supposed tyranny of big-blue IBM? Isn't it ironic that so many Mac devotees are now praying for that same IBM to SAVE Apple from oblivion via the rumored adoption of IBM's PPC970 CPU? If Apple were truly interested in bringing its 'elegant' superiority to the masses and smashing the mediocrity of that other platform, Windows, the path is very clear: bring OS X to x86 (AMD/Intel). The truth, however, is that Apple is not all that different from IBM or Microsoft. They are not in it for altuism, they are primarily concerned with bottom line profits at the lowest corporate risk. Apple has the opportunity to bring OS X to the masses and they choose not to simply because they don't need to. They're quite comfortable being the perennial high-margin niche player pandering to those still enamored with Apple's past glory instead of it's potential.