1985: Apple's Worst Year, Ever

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Oct 2, 2006.

  1. macrumors bot

    Jul 5, 2003


    Category: History
    Link: 1985: Apple's Worst Year, Ever
    Description:: 1985 was a rough year for Apple. It had made sales estimates and manufacturing numbers based on explosive growth in 1984. Unfortunately, Apple had no major product for 1985. The Macintosh missed its mark by a factor of 8 and Lisa sales were almost non-existent. By the end of the year, both founders left the company to the care of John Sculley.

    Posted on MacBytes.com
    Approved by Mudbug
  2. macrumors 68000


    May 15, 2005
    NG9, England
    Good article from what I have so far scanned through.

    I think Apple were wrong to almost sideline the Apple II after the Macintosh launch. They should have been looking towards further ways of integrating the two and promoting them for different uses. If the Apple II then outsold the Macintosh by 10 or even 20 to 1, Apple should have also realised that they would reap the rewards of the Macintosh long-term, but also those presented by the Apple II short-term.

    A price drop or two wouldn't have gone amiss too. IBM had the reputation before their PC was launched, (industry trusted big blue), and with a lower price and perception of better software, (Apple were promoting a software lacking Mac rather than a software packed Apple II), IBM were winning a war they really shouldn't have.
  3. macrumors 68040


    Jan 7, 2004
    Purcellville, VA
    Agreed. I just finished reading Revolution In the Valley (the print form of Andy Hertzfeld's excellent Folklore.org) and this story syncs with what I read there.

    It's interesting to compare today's Jobs with the Jobs from 1985. 20 years of experience (much of it humbling) did a lot to give a well-established visionary the business sense needed to run a large company.

    So today's Mac has a mix of innovative cutting-edge tech (like EFI, multi-core processors and lots of OS innovations), along with industry-standard technology (like USB, ATA/SATA drives, and DVI displays.) This way, they can ship breakthrough technology at affordable prices - which is critical for any company that wants to be profitable.
  4. macrumors 601


    May 29, 2005
    Definitely a good article.

    Although, not new info; already knew all of it + more. :eek:

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