2 Free Downloads with Every Box of Heineken

Discussion in 'Current Events' started by jaw04005, May 29, 2004.

  1. jaw04005 macrumors 601

    jaw04005

    Joined:
    Aug 19, 2003
    Location:
    AR
    #1
    I was just watching SNL, and I saw the new Heineken/Real Player commercials---apparently with every box of Heineken beer you purchase you get 2 free downloads. LOL, Apple gets Pepsi and Real gets import beer. Just thought it was funny.
     
  2. iJon macrumors 604

    iJon

    Joined:
    Feb 7, 2002
    #2
    why do i have a feeling apple would have captured the youth market much more with this deal :)

    iJon
     
  3. Koodauw macrumors 68040

    Koodauw

    Joined:
    Nov 17, 2003
    Location:
    Madison
    #3
    Awesome, Ill Buy the Heineken, not gonna use the free downloads though.
     
  4. rainman::|:| macrumors 603

    rainman::|:|

    Joined:
    Feb 2, 2002
    Location:
    iowa
    #4
    I kind of wish Apple had gotten a beer company first, tho it might be outside of their image. but, heineken... i think Apple is more of a rolling rock kind of company...

    paul
     
  5. sonyrules macrumors regular

    Joined:
    Oct 26, 2001
    Location:
    Ohio
    #5
    I thik it would be a bad idea if apple would go that way. Apple's main audience of downlaods is teenagers. Promoting it on Beer would insist on underage drinking, which in turn would give apple alot of pressure. I think Pepsi was a better choice, just poor marketing
     
  6. Inspector Lee macrumors 6502a

    Inspector Lee

    Joined:
    Jan 24, 2004
    Location:
    East Lansing, MI
    #6
    I'd classify Apple as more of a Sierra Nevada or Anchor Steam company. This deal seems kind of odd to me. I mean, I can't think of any other instance when a beer company had giveaways with a purchase but maybe I am wrong. And where are the freebies located? Under the caps or labels or part of the case?
    I remember the whole Pepsi points giveaway 8 years ago and after a while people started just stealing the points without purchasing the product - an effective but very unsavory tactic.
     
  7. takao macrumors 68040

    takao

    Joined:
    Dec 25, 2003
    Location:
    Dornbirn (Austria)
    #7
    awesome idea ... buying beer and getting free downloads for it..
    i hope apple does something similiar here....
     
  8. Aeolius macrumors 6502a

    Joined:
    Jul 25, 2002
    #8
    If you are of legal drinking age, you can register to win an iPod and get music downloads at budweiser.com

    update: budweiser.com is giving away 600 iPods!
     
  9. iJon macrumors 604

    iJon

    Joined:
    Feb 7, 2002
    #9
    i think we all know that, just wishful thinking.

    iJon
     
  10. vollspacken macrumors 65816

    vollspacken

    Joined:
    Oct 17, 2002
    Location:
    Boogie-Down Berlintown
    #10
    Apple and Beck's...

    ...what a combination that would be!!! [​IMG]

    vSpacken
     
  11. medea macrumors 68030

    medea

    Joined:
    Aug 4, 2002
    Location:
    Madison, Wi
    #11
    I think Apple would pair better with a cider over a beer......
     
  12. Chaszmyr macrumors 601

    Chaszmyr

    Joined:
    Aug 9, 2002
    #12
    The Pepsi deal was great for Apple.

    I realize that in terms of the songs downloaded from it it was a failure - but who would expect anything different? Why buy pepsi, come home and type in a code and download from itunes when you can just as easily download from a P2P server?

    So you ask "Why was the deal great for Apple?"

    It's obvious. A superbowl add and iTunes mentioned on every pepsi bottle. What Apple needs is just for people to know they are still around and doing good work, and the Pepsi promo helped with that
     
  13. dopefiend macrumors 6502

    Joined:
    May 6, 2004
    #13
    That superbowl add was terrible. It was probably the worst one I saw on around the superbowl.
     
  14. craigdawg macrumors 6502

    Joined:
    Mar 8, 2004
    Location:
    Sactown
    #14
    A 12-pack of Heiny is about $10...(calculates)...$5.00 per song. That's a good value! :rolleyes:
     

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