20th Anniversary Mac: 1984 Ad Reposted

Discussion in 'MacRumors News Discussion (archive)' started by MacRumors, Jan 6, 2004.

  1. MacRumors macrumors bot


    Apr 12, 2001
    Apple has posted the version of the 1984 Advertisement that was shown at the Keynote speech.

    '1984' initially premiered at the 1984 Superbowl and marked the introduction of the Macintosh.

    This new version has been slightly modified by placing an iPod on the sledgehammer wielding runner.
  2. paulypants macrumors 6502a


    Jun 17, 2003
    Buffalo, NY

    Hopefully the 2004 ad will be better than just a pepsi ad:p
  3. awulf macrumors 6502

    Mar 1, 2002
    South Australia
    Excellent, this will replace my lower quality version of this ad.

    I try to download every ad from Apple there is.

    So far go 700MB worth of ads.
  4. Jackk macrumors newbie

    Dec 18, 2003
    "On January 24th, Apple Computer will introduce Macintosh..."

    They did add iPod to the ad, but did not change texts, should I now wait for 24th for new Macintosh? ;)
  5. SpY2K macrumors newbie


    Dec 10, 2003
    Minneapolis, MN
    :cool: diggin the iPod add-in... creative on Apple's part
  6. dho macrumors 6502

    Sep 7, 2003
  7. sosumi99 macrumors member

    Oct 27, 2003
    I'm horrified

    I can't believe Apple did this. The modification to the ad -- adding the iPod -- is in very poor taste.

    Why would the runner be listening to an iPod? It doesn't make any sense. What, the iPod is pumping revolutionary slogans into her ears to harden her resolve? It looks ridiculous.

    The runner, who used to be a stark, simple figure of vibrant color in a sea of grey lifeless proletariat workers, now looks like a spoiled brat with a $499 device that she could afford to wear like a bit of jewelry. Ugh. It's both funny and sad, in all the wrong ways.

    Is the iPod going up against the conformist domination of the market by some "Big Brother"? No, it has the largest market share of MP3 players and it's hardly the image of some kind creative "rebel".

    Tis ad has been turned into a parody by Apple of itself.
  8. geerlingguy macrumors 6502a


    Feb 11, 2003
    The Midwest, USA
    Comparing with my cruddy 180x120 copy, it looks like they even changed the woman... could just be bad quality copy, but the woman in the 640x480 ad on Apple's site looks a little younger and more wasted...:confused:
  9. macMaestro macrumors regular

    Sep 14, 2003
  10. JohnGillilan macrumors regular

    Oct 12, 2003
    Los Angeles
    Did they re-shoot the scenes with the lady, or did they add the iPod on FCP??? It looks too perfect to be added to me.
  11. geerlingguy macrumors 6502a


    Feb 11, 2003
    The Midwest, USA
    If you go to the part where she's running early on (about 10 seconds in), it seems that the woman in the new one has more eye shadow than the woman in the old one.

    But it could just be a problem with the version I have of the old one... it is small and VERY degraded.
  12. macMaestro macrumors regular

    Sep 14, 2003
    Uhh, no. Computer effects, possibly done in shake. Probably actually.

    This reminds me of the new E.T.'s gun-to-walkietalkie change. Luckily I got the collector's edition for X-mas 2002 which included the original release without all the changes.
  13. Ling macrumors member

    Dec 17, 2003
    Oberlin, OH
    I think the iPod was digitally added, and if that's true, that's amazing.

    The sight of it was funny at first...but, the more and more I think about it, the less and less I like it.

    Either way, it's nice to have a large version of it. I think we probably all had the same crappy small version of it :)
  14. macMaestro macrumors regular

    Sep 14, 2003
    Not really. They do things like that all the time.
  15. reyesmac macrumors 6502


    Jul 17, 2002
    Central Texas
    Its a waste to show this ad and make a big deal out of it and the only piece of hardware they had to show was an iPod. Now I bet they are going to wait till the end of the year to come out with a 20th anniversary mac, if they have one at all. I would not be surprised if they don't. And if they do, I would not be at all surprised if it was not worth the price it is sold for, mostly because it would be made from at the very least one year old technology. Maybe I am just griping because I expected more. Getting my hopes up for an Apple event is not fun anymore, they usually announce the cool stuff when everyone is tired of looking.
  16. g4pismo macrumors member


    Jul 17, 2002
    so, now that we have a better ver. of the 84 movie, we should remove the added ipod :)
  17. woodgie macrumors newbie


    Jan 6, 2004
    Took me a second to notice the iPod, but I did. Nice idea I think, a small change, a little nod and a wink. I don't have an origonal to compare it to, but I'll look more to see if it's digitally added and chuck my tupp'orth into the pot later. On first look though, if it is digitally added... damn it's good!
  18. blueBomber macrumors regular

    Nov 21, 2002
    Minneapolis, MN
    The ipod has been added, not re-shot with a look alike actress. Also the Apple at the end of the ad has some new Photoshop-esque bevel on the edge that wasn't in the original.
  19. numediaman macrumors 6502a

    Jan 5, 2004
    Chicago (by way of SF)
    I find it highly ironic that they have dusted off the ol'1984 ad. Here was an ad the announced a revolution in computing.

    After replaying the ad during the Keynote, I sure a lot of people were anticipating a major announcement. But nothing -- just some updates (but none on hardware or displays).

    Next year we get Bon Jovi?
  20. swissmann macrumors 6502a


    Sep 17, 2003
    The Utah Alps
    Lots of hype about the 20th anniversary and really nothing to show for it. All we got was a promise from Steve that great things were to come. I hope they are better than a crummy 84 poster.
  21. iPC macrumors 6502


    Jul 22, 2003
    East Windsor, CT
    Re: I'm horrified

    I agree 100% with you. Very bad taste, and against the vision of the original advert. Just a way to divert the attention from the lack of new hardware that most users buy being introduced. No G5 upgrade for the PowerMac, no iMac upgrade, no headless Mac, no new displays, etc. Rather boring really. Glad I did not bother to follow it up close today.
  22. chadly411 macrumors newbie

    Jan 6, 2004

    The chick is wearing a "Hooters" uniform!

    I applaud Apple for reposting the ad. It is not often that someone makes a commercial that has had such a lasting effect.
  23. jero macrumors regular

    Nov 28, 2003
    yeah i noticed it when she was swinging the hammer or whatever that was.
  24. autrefois macrumors 65816


    Oct 22, 2003
    Somewhere in the USA
    Maybe that was the whole idea--buy Apple's new software so you can remove the iPod! :)

    I agree that adding in the iPod was a poor move. It's clever, but many people (including people who give out awards apparently) consider that ad like a work of art. It makes no sense in the commercial either, as has already been pointed out. It goes from being a sociopolitical/philosophical statement on the part of Apple to a cheap ad.

    They should offer online both the real version and the new doctored version IMHO.
  25. ibryan macrumors newbie

    Jul 17, 2002
    Are we missing something?

    Could it be that this Keynote was not that great because there is going to be a commercial for the Super Bowl with something new in it?

    Maybe Steve didn't want to get into "premature specification" like with the G5's.

    Just a thought.

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